Why adaptive customer assurance matters

Accanto CEO Michele Campriani on the importance of marrying network monitoring data to customer information, so that operators can gain a more involved and up to date view of the customer’s actual experience, and target investment and operational efforts more efficiently.

The company calls this adaptive customer assurance. “We need to associate the customer experience with understanding how things are going in the network, if there are issues there, or at the service level. We need to associate and correlate the data coming from the network and then understand how that impacts the customer experience and that understand what is the service quality overall.”

(This is a sponsored video)