Vodafone “first in Europe” with operator billing for Android Market
Vodafone developer has announced the first rollout in Europe of direct operator billing for Android Market.
Vodafone UK and Vodafone Germany will help consumers purchase their favourite apps and games on Android Market without the need to enter credit card details.
The operator said that this would give developers direct access to millions of Android users who can now charge their Android Market purchases straight to their phone bills or prepay accounts. Vodafone claimed that in some countries more than 90% of the market can be unwilling or unable to use credit cards.
In the operator’s view, this evolution in Android app payment greatly improves the user’s purchase experience & consequently their likelihood of completing a sale.
The service will initially be restricted to users who have purchased their devices through Vodafone online and retail channels.
Vodafone added that is has more information on operator billing in other markets coming soon.