Velti, a global provider of mobile marketing and advertising technology, today announced the acquisition of Mobclix, a privately-held mobile ad exchange network.
The acquisition is said to give Velti a mobile ad exchange that: connects more than 25 online, video and mobile ad networks including Millennial Media, Jumptap, InMobi, Traffic Marketplace, Mojiva and Smatto; serves and monetizes more than 3,280 ad requests per second or 8.5 billion ad requests per month through more than 15,000 mobile application developers who collectively have downloaded the Mobclix SDK more than 312,000 times; and has served 33 billion ad impressions on more than 100 million unique smartphone devices.
Mobclix was founded in 2008 by Vishal Gurbuxani, Sumit Rai, Krishna Subramanian and Sunil Verma as an open, bid-based marketplace for mobile developers, advertisers, ad networks and agencies and has more than 25 employees and contractors. The Mobclix embedded SDK (software developer kit) is used by iPhone, iPad, Android and Windows developers as a way to develop applications, then to sell, track and manage the ad inventory on those applications. Mobclix yield optimization technology enables developers to obtain favorable pricing from multiple ad networks, while the Mobclix platform enables publishers to view reporting on the performance of their inventory, easily add or subtract networks and have revenue consolidated in a single convenient payment.
Advertising networks access the Mobclix marketplace in order to purchase targeted inventory across mobile applications.
“Mobclix has established itself as an innovative and important player in the areas of mobile applications and analytics,” said Alex Moukas, CEO of Velti. “In concert with Velti’s existing software-as-a-service-based mobile marketing and advertising solutions for agencies, brands, mobile operators and media organizations, we believe the combined companies present a valuable resource.”
“Joining a global leader in mobile marketing like Velti is the natural next step in the growth of our team, technology and customer community,” said Krishna Subramanian, Co-Founder of Mobclix. “We see important synergies between Velti’s technology and customer base, aligned with the innovation and passion of the Mobclix team. We are excited about what we can do together.”