Partner content: Robin Major, Chief Revenue Officer at Moflix Group, explains how Moflix and NAGRAVISION can create value for telcos and broadcasters through a Super App and Web3 technologies
What are you announcing and what does it mean for Moflix?
RM: The partnership between NAGRAVISION and Moflix is providing a new business opportunity for the broadcast media and telco industries. Together we are creating an enablement platform and super app, which combine video content, gaming, connectivity and other relevant services. This is in conjunction with a loyalty engine and wallet which are based on decentralised Web3 technologies.
It’s a game-changing new 100% digital proposition that brings all the services required by today’s consumers to one place and can be launched to market in as little as 100 days.
For Moflix this is an extension of our existing TelcoTech proposition to include the market-leading content and security services that NAGRAVISION provides in one simple easy-to-use app. The Moflix TelcoTech Platform has always been about enabling operators to offer a range of services and personalised engagement capabilities that go beyond the core connectivity proposition; launching this new platform with NAGRAVISION takes TelcoTech to the next level and gives Moflix access to new clients in the media and entertainment industry.
We’re very excited by the possibilities!
Robin Major, Chief Revenue Officer at Moflix Group
What does this this bring to broadcasters and telcos?
RM: In both the telco and broadcast media industries we have been witnessing a transformation in the way consumers are accessing communications and content services which is eroding existing revenue streams at an increasingly accelerated rate.
Our partnership’s new Super App offers opportunities to attract and retain consumers who prefer using over-the-top communication, streaming and short form content services, which continue to draw audiences away from traditional telco and media consumption.
On top of this, the loyalty engine and Web3 wallet create a tokenised financial ecosystem in which incentives and rewards as well as cash-equivalent assets can be distributed by operators and used to pay for services within each operator’s environment.
This is especially helpful in developing economies where financial inclusion rates are low and allows operators to access new or underserved segments of the market where they can play a role in providing basic financial services to prepaid customers.
Establishing a sharing and loyalty economy within an operator, coupled with a converged service offering within a mobile-first app environment, results in lower churn, lower cost of acquisition and higher ARPU for all parties involved, with opportunities to create customer lifetime value that far exceeds legacy services.
What is the value for consumers?
RM: For consumers there is a wide range of benefits. First of all, you get to have all your favourite content, gaming, and subscription services made available to you in one easy-to-use app. And because you’re getting this through an established operator, rather than a loose collection of separate service providers, you get to earn rewards, discounts, and other benefits by being part of that operator’s ecosystem.
Furthermore, you can get access to all of this without the need for a monthly contract that might require a credit check, and without having to pay for a set-top-box or other expensive equipment. You just load some money into the app and then you can use it to buy all the content and connectivity you want.
In addition, there’s an opportunity to use the app’s wallet to pay for other services you might want to access or even send and receive funds between your friends and family groups. So it becomes a cool environment for staying in touch with your own social networks and communities as well as having all the services you really want in one place.
What should broadcasters or telcos do now to benefit?
RM: If you’re an operator who thinks this relevant for your market, and you want to explore this opportunity further, feel free to reach out to us via info@moflixgroup.com, and we will put you in touch with the right teams in NAGRAVISION and Moflix to start you on the journey.
Alternatively, if you are already a NAGRAVISION or Moflix client, feel free to reach out to your existing client representatives to learn more.
About NAGRAVISION
NAGRAVISION, the media and entertainment technology division of the Kudelski Group (SIX:KUD.S), provides full-spectrum security and innovation solutions for a hyper-connected world. NAGRAVISION enables content creators, providers, and operators worldwide to launch, monetize, and scale services at speed, offering their subscribers compelling, personalized user experiences. Its portfolio of award-winning products and services spans traditional video security, cybersecurity, cloud-based video and streaming solutions, turn-key D2C solutions for the sports industry, and rich personalization services that drive subscriber loyalty. For more information visit www.nagra.com
About Moflix Group
The award-winning Moflix TelcoTech Platform combines a modern all-digital Telco experience with a flexible webscale Tech platform to offer the telco industry the same disruptive opportunities that FinTech brings to financial services. TelcoTech provides new and exciting ways for telcos to drive engagement, build communities and generate revenues in both the Web2 and Web3 worlds. For more information visit https://moflixgroup.com/