Turkcell, a communications and technology company in Turkey, has announced a new mobile marketing service called MobilKod, built by Turkcell and leveraging Microsoft Tag’s mobile tagging technology.
With the launch, Turkcell says it has become the first mobile operator to extend the value of Microsoft Tag to provide a campaign management service for marketers and advertisers. MobilKod provides a mobile marketing platform for brands and advertisers to reach mobile subscribers in Turkey and beyond.
The MobilKod service offers a free service that allows marketers to create Tags. These 2-D bar codes can be placed on objects and in printed materials, and, when scanned with the free mobile application, they unlock an interactive mobile experience provided by the brand or advertiser, such as a video, photo slide show or mobile website. With MobilKod, marketers can create and measure the effectiveness of campaigns that use Tags to create holistic brand experiences by connecting their products and materials in the physical world to information and interactive content in the digital world.
“As an established innovator in mobile marketing, our mission is to integrate mobile channels into the marketing mix for 360-degree marketing, as well as create additional revenues and expand mobile marketing through interactive experiences and advertising applications,” said Sureyya Ciliv, CEO of Turkcell. “In order to do that, we aim to transform mobile media into a highly responsive, measurable and interactive channel. Enterprises can use this channel to reach existing and potential customers while measuring the rate of return from their investments via detailed reports and analyses.”
Turkcell is investing in services and products, such as location-based services, augmented reality solutions, display advertising, conceptual branded ad packages, mobile TV advertising, and video advertising for companies and brands. MobilKod is a new service to expand this product portfolio and provides the critical ability for brands to create and measure interactive campaigns that connect their products and services to convenient, on-the-go experiences for consumers.