Turkcell, a communications and technology company in Turkey, has announced that it has become the first operator in the world to integrate its location-based mobile application with Windows Live Messenger. The application – Gezenzi – is said to be one of the world’s first location-based Web 2.0 micro-blogging platforms.
Microsoft released the final version of Windows Live Essentials 2011 on 5 October 2010, and it includes tools for photo editing and management, making movies, instant messaging, email, blogging, managing your child’s time online, and more. Gezenzi, which is integrated within Microsoft Windows Live Messenger through Messenger Connect Platform, roughly translates as “share traces of your life” and is a permission-based service enabling members to use a Gezenzi map to exchange information about places they encounter in their daily lives and travels.
Gezenzi users will now be able to leave their foot prints, socialize and invite their Windows Live friends to Gezenzi by matching their Windows Live IDs with their Gezenzi accounts.
Turkcell’s Chief Product and Services Management Officer, Cenk Bayrakdar, said: “So far, we have differentiated ourselves with cutting edge applications like mobile payment, mobile signature, mobile education, telemetry applications, e-government applications and various products and services that ease the lives of our subscribers. We are continually generating new platforms to meet the needs of our subscribers, enhancing the ways in which they can socialize. Our cooperation with Microsoft means that “Gezenzi.com”, Turkey’s first location-based social sharing platform website, has become one of the first services using “Messenger Connect” in the world. Once again, we are proud that Turkcell is leading the way in innovative thinking and initiatives.’’