The Now Factory, the communications industry specialist in IP intelligence solutions, has announced that six leading Tier-1 service providers across Europe and North America have now successfully deployed its Mobile Moments solution to help intelligently manage the impact individual applications and devices have on the Quality of Experience (QoE) subscribers receive when using mobile data services.
These new deployments confirm the need for service providers to take a more in-depth and holistic view of how their subscribers use mobile data services. With the penetration of smart devices continuing to grow coupled with an explosion in the availability of mobile applications, there is a growing divergence in the Quality of Experience (QoE) subscribers receive when using data services. To optimise the subscriber experience, service providers are turning to The Now Factory’s Mobile Moments solution that enables them to adopt a more dynamic and subscriber-centric approach to QoE, where they can measure data throughput and performance in real time across different combinations of applications and devices.
“Managing the Quality of Experience (QoE) has become one of the most challenging issues facing the mobile industry today”, said Paul Colgan, CTO, The Now Factory. “Individual applications and devices have a significant potential to impact the level of performance and throughput subscribers experience when using mobile data services. In deploying our Mobile Moments solution, we are seeing a huge shift in focus among service providers as they move from a network-centric view of QoE to a more subscriber-centric perspective with a particular focus on measuring throughput and performance across different combinations of applications and devices.”