Telmap, a specialist in mobile location-based services, today announced the availability of a new business package which enables mobile operators to bundle local search, mapping and turn by turn navigation into customer subscriptions. It has been developed in relationship with NAVTEQ, a global provider of maps, traffic and location data enabling navigation, location-based services and mobile advertising.
The deal is said to offer significant benefits to both operators and consumers. As location based services and navigation are clear value adds to mobile subscribers with GPS-enabled devices, the offer is claimed to present the opportunity for mobile operators to significantly increase customer loyalty and reduce churn on all mobile tariffs by offering Telmap location-based services for free to consumers. Usage can be driven by a broader use of the search, mapping and navigation features by a larger reach of consumers.
Mobile operators who commit to the introduction of location-based services across their entire customer bases, will benefit from a heavily discounted rate from Telmap for the basic local search, mapping and navigation features – making it viable to include it free to consumers in all their GPS-enabled handsets.
In addition, says Telmap, new revenue streams can be generated by offering consumers additional premium services such as traffic information, speed cameras, micro payments, fuel prices and city guides. Further opportunities include leveraging location based advertising which enables advertisers and local brands to deliver highly-targeted, very relevant and actionable offers to consumers. Special offers, coupons and vouchers can be linked to outlets nearby and consumers guided in one click to the retail location thanks to the Telmap Mobile Location Companion.
“Telmap has been a valuable partner to mobile operators for many years and with this new package, we are confident that they will now be in a great position to better compete in, master and ultimately win a significant share in the location-based services marketplace”, said Oren Nissim, Telmap CEO.
“NAVTEQ’s objective is to allow more and more people to benefit from our cutting edge location aware content and services by supporting our industry customers,” added Bruno Bourguet, Senior Vice President, NAVTEQ Sales EMEA. “This initiative with Telmap and mobile operators will enable tens of millions of consumers to benefit from our range of products.”