Telmap today announced the launch of the Telmap5 Mobile Location Companion, commercialized by SFR in France under the name SFR GPS.
The new location companion is said to be the next generation of SFR’s existing Find & Go service (also powered by Telmap) and in addition to the complete navigation offering, Telmap says it has added several new features:
A ‘unique’ widget carousel which enables quick and focused access to nearby information from any screen within the application. Using the widget carousel, customers can quickly and easily find whatever they are looking for: The nearest Velib bike rental station or SFR shop, parking, hospitals, ATM’s and more all by simply clicking on the relevant widget on the carousel; An intuitive free-text search that enables users to access millions of points of interest from a variety of content providers and categorizes the results to ensure their relevance to the user; A new and improved map-centric user-interface which places users at the centre of the map enabling them to make the most of their surroundings.
SFR GPS is available on the BlackBerry Curve 9300 and 8900 and on the BlackBerry Bold 9700 and 9000; it will be available shortly afterwards on additional smartphones. SFR customers have free access to the application for local search, mapping and pedestrian navigation and for a monthly subscription, customers can also benefit from complete turn-by-turn in-car navigation.
“This is the next step in our commitment to enable SFR to drive customer loyalty by bringing true value to their end-users through a differentiated offering that answers customer’s day-to-day needs,” says Oren Nissim, Telmap CEO. “By constantly identifying new consumer trends, we will continue to enhance SFR GPS with additional content and services in the future.”