Still, it is more cautious than other sectors according to a Capgemini survey
A survey by Capgemini Research Institute found that 69% of operator respondents think that the benefits of generative AI outweigh the associated risks like cybersecurity issues and copyright breaches. This is a little below the average score of 74% across industries, while 84% of respondents from tech firms are prepared to accept the risk to gain generative AI’s advantages. They are just ahead of respondents from defence and aerospace industries with a score of 82%.
The report, latest report, Harnessing the value of generative AI: Top use cases across industries, wanted to gain a better understanding of the transformative potential of the technology in different sectors.
Greater scope, boardroom issue
Some 70% of all executives believe that generative AI will enable organisations to widen the scope knowledge workers’ roles and nearly all of them (96%) recognise generative AI as an important topic in the boardroom. Most confirm their leadership are strong advocates.
Meanwhile the industry itself is begging government to implement regulation to prevent the misuse of generative AI, including the CEO of OpenAI which created ChatGPT, backed by hosts of interested parties. It’s hard to see how regulators can hope to keep up with developments in the technology, never mind get ahead of it.
Although 21% of respondents expect generative AI to disrupt their industries, 40% of from across industries have set up teams and budgets for the technology and another 49% are considering doing so within 12 months.
The research found:
- 83% think the most relevant generative AI-based platforms or tools for their industries are chatbots for customer service and improving the management of knowledge
- 75% think the top use will be for designing, collecting or summarising data
- 78% believe that generative AI will make product and service design more efficient and accessible (76%)
- 71% think it will make customer experiences more interactive and engaging and 67% that it improve customer service with automated, personalises support.
More benefits within three years
Respondents expect that within three years a range of benefits will emerge, with its integration into processes leading to 8% more sales, 7% less in cost, and 9% better customer engagement and satisfaction, and operational efficiency.
Franck Greverie, Chief Portfolio Officer and Group Executive Board Member at Capgemini, said in a statement,“Generative AI is a transformational force for innovation in organizations, accelerating industry specific use cases to create value, and it’s no surprise that it’s already at the top of the agenda of virtually every large organization.
“While generative AI can enable numerous benefits for businesses and employees alike, adopting a human-centric approach while scaling the technology and implementing necessary guidelines will be key to fostering trust in the workplace. As businesses accelerate their generative AI journeys, they must prioritize implementing it sustainably across the organization.”
New roles and upskilling
According to 69% of businesses surveyed, generative AI will start to provide concepts and initial designs for projects, so employees’ roles will shift away from ideation and creation, to review and refinement. Consumers are thinking along the same lines, with 70% saying that they believe generative AI will make them more efficient at work, free them from routine tasks and enable them to explore more strategic aspects of their jobs.
As the world’s government and regulators scramble to regulate against misuse of AI, backed to the hilt by many in the industry itself, Capgemini’s survey revealed some interesting thinking about how to proceed with caution.
The research reveals that 69% of executives believe generative AI will create new roles such as AI auditors and AI ethicists, and 68% of executives believe that integrating the technology into the workforce will require significant investment in upskilling and cross-skilling.