Synchronica, an international provider of mobile messaging services, has announced that it has acquired iseemedia, a Canadian-based developer of mobile Email and Content Delivery Platforms.
By acquiring iseemedia, Synchronica says it developed its strategy further to boost its next-generation mobile messaging solutions in high-growth emerging markets. iseemedia’s strong presence in India, the world’s second largest mobile market, is of particular strategic importance to Synchronica, and the acquisition brings Synchronica’s total addressable market to 853 million subscribers worldwide.
Already claimed to be a leading player in emerging markets, Synchronica’s products are currently in use by 40 mobile operator customers worldwide. Synchronica’s flagship product, Mobile Gateway, provides Push Email and Synchronization, Instant Messaging (IM), Social Networking Services (SNS) and Web-Feeds to consumers and business users, regardless of the type of handset they use.
Iseemedia’s focus on entry-level messaging services for emerging markets is said to complement Synchronica’s presence in these regions. Iseemedia’s flagship “iseedocs” product uses advanced streaming to reduce network bandwidth consumption by as much as 90% when downloading Email attachments. The patent-pending document streaming technology, which is ideal for operators that seek to conserve expensive bandwidth, will be integrated into the next version of Synchronica Mobile Gateway.
“This acquisition adds 180 million end users to Synchronica’s addressable market worldwide and brings us that much closer to breaking the magical one-billion barrier,” said Carsten Brinkschulte, Synchronica CEO. “In these high-growth, high-churn emerging markets, the further strengthened Synchronica can continue to help operators differentiate themselves and reduce churn with an advanced, bandwidth-efficient, messaging platform that supports any phone.”
Anthony DeCristofaro, CEO and President of iseemedia, adds: “We are extremely pleased to now join forces with Synchronica, creating the worldwide leading provider of advanced messaging solutions from basic handsets to smartphones.”