Juniper Research says one bill for multiple subscriptions will drive growth
Carrier billing has long been talked up as possible source of additional revenues for carriers, and it finally looks like it might deliver. A study from Juniper Research predicts that carrier billing will reach $13.8 billion (€10.88 billion) by 2027, up 47% from the expected revenues of $9.3 billion in 2023.
Juniper says ‘super bundling’ is likely to benefit mobile operators as they generate more revenues from carrier billing – that is, billing users via their mobile phone bills for third parties’ services. Super bundling could combine subscriptions for services like digital gaming, music, news, video and phone in one bill.
Attraction and loyalty
As well as increasing revenue, Juniper says the convenience of the payment method could also help operators attract new customers as well as prevent churn.
“The introduction of super bundling allows [mobile network operators] MNOs to monetise third-party subscription services, creating a more profitable model and lowering the risk of subscriber churn by tying users more deeply within the MNOs’ ecosystem,” said the report’s author, Michael Greenwood. Carrier Billing: Regional Analysis, Key Verticals & Market Forecasts 2023-2027