Roamware, a provider of mobile solutions to over 480 mobile operators across 154 countries, has introduced Home Zone, a service that allows network operators to offer mobile users lower calling rates in certain pre-selected zones.
Roamware’s Home Zone solution helps mobile operators to compete with greater efficiency in acquiring traffic from fixed line service providers by allowing them to offer special low rate plans for calls made from certain preferred zones such as their home or office. The predefined home zone can be determined by the location of the user or the operator’s nearest GSM tower, thereby offering a wider coverage range than a wireless fixed line phone or a Wi-Fi network.
This subscription based service was developed to encourage the end customers to use their mobile phone with greater freedom at locations where they would typically use a fixed line phone to make calls at a lower rate. Roamware’s Home Zone service offers users the convenience of using their phonebook and other features of the mobile phone that aren’t always available on a fixed line phone. Lastly, for users who don’t have access to fixed line phones, in such zones they can use their mobile phones for longer at a lower rate.
“Mobile operators not only lose revenues to fixed line operators at such locations but now with the growing popularity of VoIP based services there is additional pressure on operators to reduce tariffs, stay competitive and maximize traffic. Roamware’s Home Zone solution provides just the incentive to enable this traffic acquisition across an operators’ customer base,” said Abraham Punnoose, Vice President Marketing and Business Development at Roamware.