They have signed a five-year deal to serve business and residential customers, in Belgium and abroad, with cloud and AI, naturally
Microsoft and Proximus Group have signed a five-year strategic partnership to accelerate offerings to business and residential customers in Belgium and abroad. Microsoft’s products will bolster Proximus’ international affiliates BICS, Telesign and Route Mobile, while Proximus will use Microsoft’s Azure Cloud to evolve its AI & data activities.
The partners will focus on three key areas:
- Communication Platform as a Service (CPaaS) and digital identity by advancing communication platform services, enabling customer engagement across multiple channels, including digital identity and anti-fraud solutions.
- Cloud transformation – some of the operator’s key platforms will be migrated to Azure cloud services to gain scalability, shorter times to market and greater security. This will include embedding GenAI tech in customers’ service and operations. Proximus engineers will have “a best-in-class development environment to build innovative products and experiences”.
- Go-to-Market – Microsoft will work closely with Proximus to optimise its go-to-market strategy as a reseller of Microsoft products and services in Belgium. Proximus’ says it is already “a top-tier Microsoft reseller in the region”. The partners are already working on sovereign cloud solutions to bring to the market.