Austria's leading mobile provider, mobilkom austria, takes next step toward an integrated customer management approach with deployment of Amdocs solution
Amdocs, the world's leading provider of billing and CRM for true integrated customer management, and mobilkom austria, the leading wireless service provider in Austria, today announced the successful deployment of Amdocs ClarifyCRM ClearSales. This deployment builds on mobilkom austria's long term relationship with Amdocs and marks an important milestone in its adoption of Amdocs solutions and its move towards a true integrated customer management approach. In addition, the new deployment will help streamline all customer-facing business processes to deliver an unparalleled customer experience, thus creating and capturing maximum value.
By integrating ClarifyCRM sales functionality with its Amdocs billing and CRM solution, mobilkom austria now has complete visibility across its entire sales process. As a result of having a holistic view of all the customer touch points, mobilkom austria has improved its business performance and is now better able to identify revenue growth opportunities across its expanding business customer base. In fact, more than two-thirds of all business customers in Austria use mobilkom austria's A1 network, Austria's most popular mobile voice-VPN.
"We are proud of our reputation as an innovator in Austria's mobile communications market," said Claudia Leeb, project manager for the "Business Sales" project, mobilkom austria. "The Amdocs integrated solution has enabled us to maintain our competitive advantage and offer the right products to the right customers through any sales channel and across any customer touch-point. The addition of Amdocs ClarifyCRM sales functionality allows us to streamline sales processes and eliminate product configuration and sales order errors, thereby improving customer loyalty and operational effectiveness."
"By adding Amdocs sales capabilities to our integrated billing and CRM solution, our customer-facing sales organisation now has the business critical information required to take a more consultative selling approach during all stages of the sales process," said Manfred Kramml, head of business sales department, mobilkom austria. "By taking this step towards enhancing support and information flow across the entire sales lifecycle, mobilkom austria has measurably improved customer relationships, increased operational efficiencies and reduced costs throughout the entire organisation."
mobilkom austria is now able to unify relevant information across any point in the customer lifecycle - from marketing, sales, delivery, and billing and settlement to service and support. Amdocs ClarifyCRM sales solution allows mobilkom austria to manage leads throughout the entire sales process - from lead identification through to close; track and measure the effectiveness of marketing campaigns; and gain greater visibility into business performance with enhanced forecasting capabilities.
"Amdocs' deep industry expertise and comprehensive solutions enable communications services providers around the world to transform themselves to an integrated customer management business model, putting customers at the centre of everything they do," said Michael Matthews, chief marketing officer for Amdocs. "We're happy to provide mobilkom austria with a seamless solution to automate key customer-facing business processes at all stages of the customer lifecycle, and we look forward to continuing to support its efforts to better serve its customers and maintain a distinct competitive advantage."
mobilkom austria has also built a contact activity object into the Amdocs system, enabling account managers to generate reports prior to customer site visits, as well as record, track and assess details from the visits. Using the system, account managers can access and distribute prospect information from external sources in real-time, allowing mobilkom austria to identify and quickly capitalise on new opportunities.