Ericsson has announced the launch of infrastructure and device platforms for WCDMA/HSPA in the 2.6GHz frequency band. The move is said to be triggered by strong market interest and supports the growth of mobile broadband worldwide.

Ericsson says the launch of HSPA products for the 2.6GHz frequency band provides an immediate and secure choice for operators planning to offer mobile broadband services in this band.

The initiative also follows increased interest from mobile device manufacturers in launching HSPA devices for the 2.6GHz band. In turn, Ericsson is adding 2.6GHz support to its successful family of WCDMA/HSPA device platforms and mobile broadband modules for use in notebook computers.

New licenses for the 2.6GHz frequency band are now becoming available globally and Ericsson's HSPA solution for the 2.6GHz frequency band supports opportunities for operators to create new markets.

The deployment of HSPA on the 2.6GHz frequency band also stimulates current HSPA operators to further grow their existing mobile broadband business into new frequency bands, as it allows them to leverage existing infrastructure, providing greater cost efficiency, and supports a wider range of end-user devices.

Ulf Ewaldsson, Vice President and Head of Product Area Radio at Ericsson, says: "The launch of HSPA products for the 2.6GHz frequency band supports Ericsson's ambition to bring mobile broadband everywhere, at any time, from any device to as many people as possible.

"HSPA is a proven technology and the leading industry standard. It is already deployed in several frequency bands - including 850, 1700, 1800, 1900 and 2100MHz - and deployment in the 900MHz frequency band will start soon. Support in the 2.6GHz frequency band brings the economies of scale of HSPA also to operators with 2.6GHz licenses and their end users."

Today, HSPA is available in more than 130 live networks worldwide with more than 50 additional deployments ongoing.

The commercial launch of networks and end-user devices with HSPA support in the 2.6GHz frequency band is set to the latter part of 2008.

Palm Europe has announced that the PalmTreo 500v smartphone, will be available from today in all of Vodafone's 347 stores across the UK for free on a Vodafone contract .
The Palm Treo 500v smartphone runs on a Windows Mobile 6 standard platform and has a full keyboard, large screen, video streaming capability and a comprehensive multi-messaging functionality covering Instant Messaging, SMS, email, phone and personal information management software in a new design . The compact form factor is available in two colours: glacier white and charcoal grey.
The new Treo 500v smartphone, an internet ready Vodafone live! device, is said to be designed to appeal to the growing UK consumer base that now seek the same functionality and ease of use that business customers continue to enjoy with the Palm Treo products.
The Treo 500v smartphone is priced to enable a broader audience to experience the internet and email on the go, with a pay monthly or pay as you go option for consumer users. For pay monthly customers, the device is free on a Vodafone contract. Those opting for the pay as you go package will pay £220 for the smartphone. For Vodafone business customers, the contract prices range from free to £85.11 depending on what contract the user opts for.
Additional benefits for Palm Treo 500v smartphone customers include document management using mobile versions of familiar Microsoft applications such as Outlook, Office and Mobile. Users can also share the Treo 500v smartphone's data access with a laptop, so they can stay connected anywhere within wireless coverage.

Orange has announced the launch of Onsite Coverage, a service that uses small, low-powered, indoor GSM equipment to provide enhanced mobile coverage to smaller remote and inaccessible business locations.  Following successful trials, Orange is said to be the first European mobile operator to make the solution available to business customers, with customer trials already underway in Switzerland and commercial launch planned for the start of 2008. 
Onsite Coverage extends Orange's existing indoor coverage range which already includes mobile repeaters for boosting service across large sites such as business parks.   Onsite Coverage brings a new solution to Orange's portfolio which is faster and more cost-efficient to deploy, allowing customers of all sizes to access excellent mobile signal wherever they are based. The Onsite Coverage solution, owned and supported by Orange, consists of miniature, low-cost cellular base stations which extend mobile coverage to remote rural sites and indoor areas such as basement offices or conference centres. 
The solution is connected to the Orange network via a broadband connection and provides any Orange handset with an enhanced signal.  Compatible with any 2G or GPRS mobile service, Onsite Coverage extends Orange's mobile coverage in areas where the signal is weaker than usual due to challenging locations such as mountainous terrain or concrete and steel building constructions.  The solution can also be used to boost existing public network capacity in urban areas with very dense phone usage, such as shopping centres and large office blocks. 
Onsite Coverage is a scalable offering, with each miniature base station able to provide full mobile coverage for up to 50 mobile users, boosting coverage within a 50 metre radius.  Base stations can also be linked together to support more users or a higher volume of calls.  All Orange GSM handsets are supported and key functions such as voice calls, voicemail, text messaging and email work in the same way as on the existing Orange network.
"As mobile adoption in the business market continues to grow, workers who move from location to location or even those who sit at their desks, need more access to mobile coverage in the hardest-to-reach places," says Philippe Bernard, Executive Vice President, Orange Business Solutions. "For example, a distribution depot in a rural or mountainous location may need to give staff mobile telephones so they can keep in touch when they are working anywhere on site, or a city-based trading company may need to provide mobile coverage to their basement offices ensuring employees don't miss vital sales calls when away from their desks."
Onsite Coverage is the next significant phase of Orange's investment in network quality and best possible access.  Orange is conducting customer trials in a number of countries to ensure that service delivery in each country is quality-tested and customer-ready. The service will be made available to Orange customers in the UK, France, Spain, Poland and Switzerland during 2008.
Philippe says, "The launch of Onsite Coverage is evidence of our commitment to delivering the very best network for business. We are removing one of the last remaining barriers to corporate mobile adoption and helping our customers to get more from mobile, regardless of their location."
Regardless of whether someone is calling from outside their building or within their office using Onsite Coverage, all call charges and services remain unchanged because it is simply an extension of the Orange network.  Depending on their needs and requirements, businesses will pay a monthly rental fee for the indoor cell hardware.

Satellite navigation company, Garmin, has launched an all-in-one software solution that turns selected smartphones with internal GPS into high-end navigators. Garmin Mobile XT is a mobile phone software application that seamlessly pairs the phone's built-in GPS with Garmin's software so that customers have the benefits of navigation anywhere in Europe or North America.

Unlike other mobile phone applications, Garmin Mobile XT is said to offer convenient preloaded maps and includes access to dynamic content like premium real-time traffic alerts and weather reports but does not require any monthly fees.

"Garmin Mobile XT is easy-to-use and affordable, with no monthly charges to get navigating straight away" said Garmin's Mobile Product Manager, Greg Stephenson. "It's a one-time investment that gives customers full-featured GPS sat-nav on their smartphone whenever and wherever they need it, including areas outside of wireless network coverage."

Garmin Mobile XT is preloaded on a microSD card (with miniSD and standard SD card converter) that includes Garmin navigation software for UK and Ireland, Europe, or the United States and Canada. Once the card is inserted into a compatible smartphone with embedded GPS, the Garmin Mobile XT application launches automatically.  Customers are then greeted with Garmin's intuitive "Where to?" and "View map" welcome screen. With a few screen or button taps, customers can easily route to a specific street address or choose from millions of points of interest - such as restaurants, hotels, ATMs, and petrol stations.  In addition to turn-by-turn, voice prompted directions, users will also see their exact position on a detailed moving map. If a turn is missed along the way, a new route will be recalculated automatically.

As a result of Garmin's large product line and ability to leverage technology from the other GPS markets Garmin serves, Garmin Mobile XT builds in features such as support for travel guides, topographical maps and custom points of interest, as well as advanced features such as route planning with saved routes, custom avoidances and visible trip logs.  Garmin Mobile XT users also have the benefit of routing to the location of a contact in their phone's address book or to a calendar appointment (on supported platforms).

Garmin Mobile XT also includes PeerPoints, a powerful feature enabling users to send their position to any other phone as well as view and navigate to the location of other Garmin Mobile XT users. PeerPoints can keep track of friends and family and navigate to them with the touch of a button.

In addition to navigation, Garmin Mobile XT includes free access to Garmin Online so that customers have useful, constantly-updating information at their fingertips like real-time traffic and weather forecasts.  The real-time traffic service identifies accidents, road construction or other incidents affecting traffic, and routes users around the congestion. Real-time weather information lets users see forecasts at their current location or anywhere in the world. Garmin Online is accessed through the phone's wireless data service.

Garmin Mobile XT is compatible with a wide range of smartphones including models by Sony Ericsson, HP, Nokia, HTC and Samsung. It works with operating systems such as Windows Mobile, Palm and S60 v3.

Ericsson and Svenska UMTS Nät AB (jointly owned by TeliaSonera and Tele2) have signed a contract for a nationwide rollout of mobile broadband in Sweden. TeliaSonera and Tele2 will offer their customers enhanced mobile broadband services with speed up to 7.2 Mbps. The network is already prepared for 14.4 Mbps.

The rollout has already started, and before the end of 2007 all the major cities in Sweden will be covered.

Ericsson's High-Speed Packet Access (HSPA) solution offers data speed in the downlink up to 14.4Mbps but today's commercial HSPA subscriber devices only allow a maximum downlink speed of 7.2Mbps. The advanced technology boosts network capacity and cuts response times for interactive services, increasing the performance of mobile broadband.

Fredrik Lerigon, CEO Svenska UMTS Nät AB says: "Reliability and a proven track record were the key criteria when choosing Ericsson for this key project. We are now able to offer competitive services based on the latest technology."

Mikael Bäckström, President Ericsson Nordic and Baltics, says: "We are proud to be selected by Svenska UMTS Nät AB to expand its HSPA radio network, and in this way contribute to bringing even faster mobile broadband to Swedish consumers. This contract takes Ericsson's leadership in broadband to the next level."
Ericsson is responsible for deployment and integration and will also deliver educational and customer support services.

Cubic Telecom, the global telecoms company, has launched its MAXroam SIM card, which will 'dramatically' reduce costs for people roaming internationally.  MAXroam cuts call charges for both the caller and the call recipient by up to 95% - no matter where they are.  In the first weekend of pre-sale, Cubic Telecom has sold MAXroam SIM cards to consumers in more than 30 different countries around the world from its website at

The MAXroam SIM is the result of years of negotiations with traditional mobile phone companies around the world.  It was designed by a team with extensive knowledge of the mobile market and years of experience in running consumer mobile and wireless networks.

The SIM card allows users to allocate up to fifty local landline numbers from around the world to the user's phone.  A businessman based in Dublin who travels regularly to the USA and Canada can allocate landline numbers from Dublin, New York and Toronto to his MAXroam SIM, meaning that he can be contacted cheaply and directly by colleagues and customers at any time.  His Canadian customers simply call a Toronto number, and his mobile phone will ring wherever he is.  His Irish colleagues simply call a Dublin number, and get connected straight to him - whether he's in Dublin, New York, Toronto or elsewhere. 

Cubic designed the product for several large markets of consumers who are looking for ways to reduce the cost of international telephony: (1) the growing population of émigrés who buy pre-paid calling cards to call friends and family overseas; (2) travellers who are looking for ways to reduce the costs of roaming on traditional packages; and (3) globally distributed teams - commercial, not-for-profit, and governmental organisations - that are seeking better ways to manage the cost of global calls.

 "It's great that we've now reached the stage where we can start selling our MAXroam SIM," says Pat Phelan, CEO of Cubic Telecom.  "The response from consumers has been massive.  Within a few hours of setting our website into pre-sale mode, we were selling hundreds of SIM cards.  75% of enquiries so far have been from small business owners, and we've also had interest from a few Fortune500 companies, as well as many individuals who have family living abroad or spend a lot of time travelling.  This is a great product because it's not only good for your pocket as the user, it's also good for those who are calling you from overseas.  There are no more massive bills for calling mobiles across borders with MAXroam in your phone."

MAXroam, which operates on any unlocked GSM phone, can be purchased for EUR29.99 (with an initial EUR5 calling credit).

Comarch is launching a new interactive TV product. Comarch's NGTV solution allows operators to provide TV services on TVs, mobile phones and personal computers.

"Our solution is up-to-date with recent industry trends for convergence between computers, mobile phones and digital television, but also the technical underpinning that is itself the convergence of Telco infrastructures and Web 2.0. We want to build a technological platform linking the Internet and television as we believe that TV will yet again become the favorite source of interactive information and home entertainment. We are also building a community of companies providing components and services for our solution, which we will offer together to NGTV operators. This means that soon users will be able to turn on the TV and shop, listen to music or the radio, play games, access exciting community services or take an active role in a TV show", says Lukasz Luzar, Product Manager, Comarch SA.

NGTV is aimed at telecom operators now offering broadband Internet access, and at 3G mobile operators. With NGTV, operators can offer subscribers compelling information services, online shopping and dating and other exciting services including high quality video and audio. NGTV subscribers can also use the software provided to compile their own TV channels, while third parties can launch interesting multimedia services.

By deploying Comarch NGTV, operators can access new revenue streams based on monthly subscription fees, distribution of multimedia on-demand content, premium-service provision and personalized advertising. NGTV also enables virtual interactive television operators who will function in the same way as Mobile Virtual Network Operators (MVNOs), i.e. via outsourcing.

Avaya and Nokia have today announced the next phase of their strategic collaboration with a solution that provides users of Nokia Eseries business devices with one number access and advanced enterprise telephony capabilities as they travel across private Wi-Fi and public mobile networks.

With a single mobile device, workers can "handoff" phone calls at the click of a button, using dual mode communications, as they travel from inside a company building (Wi-Fi) to the outside environment (mobile) - and vice versa.  This is said to give workers a more convenient and productive way to manage their communications, while giving organisations a more cost-effective approach to enterprise mobility. 

The solution - Avaya one-X Mobile Dual Mode Edition - combines Internet protocol (IP)-based applications with Nokia Eseries business devices - the Nokia E60, Nokia E61 and Nokia E70 models - to deliver the full benefits of FMC. The offering includes a dual-mode device with Session Initiation Protocol (SIP) capabilities that can make and receive calls over both mobile and wireless local area networks (WLAN), both on and off a company campus. 

For example: when a worker is communicating while roaming inside company walls, the solution uses the company's communications system and a secure Wi-Fi network. This drives cost savings by eliminating the need to use cellular minutes while at work. When the worker travels outside a company's Wi-Fi network, they can handoff their Wi-Fi call to the cellular network outside by pressing a button, keeping their conversation going uninterrupted.

An organisation that is using Avaya mobility solutions to keep employees connected wherever they go is CNIPA, the Italian National Centre for Information Technologies in Public Administration.

"We recently planned to introduce VoIP technologies which would see the migration of a million desk phones to IP mode over three years," said Stefano Paolucci, CNIPA CIO manager, the Italian National Centre for Information Technologies in Public Administration. "We are enthusiastic about the possibility of collaborating with Avaya to provide access to mobility services in our headquarters in Rome.  With an easy and quick installation system we are currently using WLAN and GSM dual-mode technologies to provide mobile access to PBX services such as call transfer, call registration and conference calls. Despite the complexity of our building - Mr. Paolucci continues - the communication through the continuous coverage of the Wi-fi network  is secured thanks to the various access points located on all floors and the connection from one point to another does not cause any sort of interference during the conversation. Not only has this resulted in increased mobility, but we have also reduced costs." 

 "We're finding that more and more businesses are using mobile devices in their telephony evolution cycle to deal with an increasingly virtual workforce," said Nathan Dyer, Yankee Group senior analyst, Enterprise Mobility. "Apart from cost-savings, integrated Wi-Fi and cellular devices enable simplified management and greater enterprise control over wireless voice devices."

Avaya one-X Mobile Edition and Nokia Eseries business devices deliver greater convenience, enhanced functionality, and improved security by giving workers one device for business and personal use, one number call access, and one voicemail message interface. Enterprise telephony features available with the dual mode solution include conferencing, transfer, and extension dialing - key capabilities enabling more productive communications for mobile workers. Security benefits include the ability to authenticate the Nokia Eseries device to a PBX, giving businesses greater control over wireless communications by allowing only authorised users to access the company's systems.

 "Bringing the functionality of the IP PBX to mobile devices over cellular and Wi-Fi to employees both inside and outside the office is one of the ways mobility is transforming the way business is done," said Tom Furlong, vice president, Security & Mobile Connectivity, Nokia. "Working with a leading IP telephony provider like Avaya to extend their solutions to Nokia Eseries business devices is a key element to realizing the Nokia vision of connecting people using virtually any device over any network to any corporate application or data source."

"Embedding Avaya mobility applications with Nokia dual mode technology represents a core part of Avaya's vision of delivering Intelligent Communications to every worker, regardless of the network they're on," said Geoffrey Baird, Avaya vice president and general manager of Appliances, Mobile and Small Systems Division.  "This unifies a business' voice applications, devices and networks to simplify communications for enterprise users wherever they go.  Greater productivity and savings are just the beginning of the benefits gained with dual mode mobility."

Avaya will sell the mobile application as part of its IP telephony portfolio through its enterprise channels; Nokia will sell the solution through its operator and other channels. Both companies are investing research, development and marketing resources to realise the enterprise fixed mobile convergence market.

Consilium Technologies, the local authority and housing association mobile application specialist, has been appointed to the worldwide Microsoft Windows Mobile Developer Advisory Council. Consilium Technologies is one of only two members in the 20-strong panel to be headquartered in Europe.

The invitation-only programme provides a forum for industry partners to influence the development of the Microsoft Windows Mobile platform, by sharing their requirements as well as their customers' experiences and plans for future applications.

Consilium will provide specific feedback from its extensive customer base across the public sector and the use of its TotalMobile solution with services such as environmental health, incident management, fire safety, housing and repair scheduling for maintenance teams. 

The Council will provide Consilium with access to key Microsoft mobility experts and insight into future development plans for Windows Mobile.

"The opportunity to shape future developments within the mobility space is a major achievement for the company and underlines our dedication to mobile excellence in the applications we're developing for our customers," said Gareth Tolerton, chief technology officer, Consilium Technologies. "Through our appointment we will be able to directly feed back customer challenges and priorities to Microsoft to ensure their needs are recognised and use to shape the mobile applications of the future."

"The Windows Mobile Developer Advisory Council is a forum that enables Windows Mobile reach out to our partners in a very focused manner to gather feedback on how to make Windows Mobile a better platform from a technical level," said Steve Hegenderfer, mobile evangelist, Microsoft. "Based on its expertise in the space, Consilium's acceptance to serve on this council will pay excellent dividends in the future."

SpinVox, the founder of Voice-to-Screen messaging, announced today that it has signed a contract in Spain with the Vodafone network.

SpinVox converts a message spoken into a mobile phone into text and delivers it directly to the recipient as an SMS, ensuring call completion. When the recipient gets the SMS text message, they can easily reply with a single click with a call or a text message, stimulating call continuity.

The deal with Vodafone Spain marks the announcement of SpinVox sixth carrier announcement in 2007. SpinVox will announce 12 deals by the end of the year and forecasts a global subscriber base of at least six million in the first quarter of 2008.

SpinVox is the only voice to text service in the world with multilingual capability - Spanish, English, French and German.

Christina Domecq, co-founder and CEO, SpinVox said: "This deal is a compelling demonstration of how SpinVox Voice-to-Screen services can help solve communications issues faced by customers and Network Operators. SpinVox can produce new revenue streams from the millions of calls worldwide that do not complete. We also see this as a powerful new messaging tool which customers will enjoy using and which will stimulate call continuity, further building revenue streams."

SpinVox launched its foundation Voicemail-to-Text service in 2004 and with the introduction of a further seven world-first products, it has created a new category of messaging - Voice-to-Screen - delivering any voice message converted to text and delivering it to any screen.

O2 UK today announces that Yahoo! oneSearch will be the main search engine on O2 Active reaching over 15.8 million O2 customers across over 240 handset types.

The deal is part of a group-wide Telefonica partnership that will make it easier for customers to search and find relevant results on their mobile devices. The service which has been redesigned to present customers with detailed results directly to the first-listed web page, removing the need to search through a sea of links to find the answer they want.

Yahoo!'s mobile search product oneSearch gives consumers access to news, web images, financial information, weather conditions, Flickr photos and Web and mobile web sites, as well as making it easy to navigate to other web sites.

As well as this service enhancing the search experience for O2 customers it provides both O2 and Yahoo! new revenue streams through sponsored search advertising.

Matthew Key, Chief Executive, O2 UK stated: "Working with the best partners in the marketplace is a crucial element of our strategy. Yahoo! is a fantastic brand and our relationship will allow us to provide an enhanced customer experience for our customers."

"Yahoo!'s new partnership with O2 furthers our leadership in mobile and demonstrates our commitment to working with partners to enhance the Internet experience for customers on their mobile phone," said Marco Boerries, executive vice-president of Yahoo!'s Connected Life Division, "Together we can grow usage of mobile Internet services and create new revenue streams through sponsored search advertising."

O2 UK also announced that on 1 October 2007 it will launch new data tariffs for customers who want to make the most of internet services on their O2 phone with the introduction of three new unlimited data bolt-ons for pay monthly and pay & go customers.

Blyk, the youth-focused MVNO formed with Orange, has deployed GB's ID3 solution for customer authentication to protect against ID theft and ensure customer data is accurate for advertiser clients.

As the first ad-funded mobile network in Europe, Blyk says it has paid extensive attention to its customer authentication process to ensure best user experience and quality of its member data to advertisers.

Working with GB, Blyk is able to maximise the number of new customers they can sign up by offering an instant ID verification process, powered by GB's ID3 technology. The seamless and totally unobtrusive verification process ensures that Blyk customers are fully and uniquely identified, providing advertisers with access to an ever growing pool of potential customers.

Timo Ahopelto, Head of Strategy at Blyk, comments: "All our technology platform and service partners are proven leaders in their fields, and GB's expertise in age and identity related verification issues, particularly in the telecommunications market, means we have total confidence in this critical starting point of our customer life cycle process. The quality of the verification process from GB satisfies large part of the requirements in the UK and internationally."

"We are delighted to be working with Blyk on this exciting, revolutionary service for young people", says Richard Law, GB's CEO. "Blyk's decision to select GB as its partner says as much about the innovative culture of both businesses as it does about the scalability of ID3 technology to meet customer needs."

The European Patent Office has granted a European patent for Innoventions' RotoView "tilt and scroll" display navigation system for smartphones and other mobile electronic devices. This European patent further expands the company's previously acquired US patents for the invention and creates a wider portfolio of licensing opportunities in the international market.

With a RotoView-enabled smartphone, the user simply tilts the device left-right or up-down to see beyond the virtual boundaries of the display. At any time, the user can exit this Navigation mode to "fix" the display, and then resume the Navigation mode. The user can even zoom in and out.

Innoventions was first awarded US Patent 6,466,198 for RotoView in 2002, and subsequent US Patent 6,933,923 in 2005. RotoView was described by online magazine as one of nine technologies "that could profoundly change handhelds."

"The grant of a European patent further validates the novelty of our 'tilt and scroll' view navigation technology," said David Y. Feinstein, president of Innoventions. "We invented RotoView to replace the cumbersome mechanical navigation switches currently used in mobile devices, whether they are smartphones, hand held GPS or portable gaming systems. RotoView's simple, intuitive concept represents the future for smartphone navigation."

RotoView is targeted to enhance the touch screen technology recently introduced in smart phones.

"While these new smart phones successfully demonstrate the viability of combining accelerometer sensors and touch screens, the technology is only used to rotate the display 90 degrees. In contrast, RotoView uses accelerometer movements to scroll around the display, bringing smartphone view navigation to the next level," Feinstein added.

Innoventions is actively searching for companies interested in acquiring or licensing the RotoView patent portfolio. An inexpensive, off-the-shelf PC-based RotoView Evaluation System is available for engineers and product managers interested in the technology.

Orange has signed an agreement with Xiam Technologies, for the provision of its My Personal Offers System (MPOS) which will give customers real-time recommendations across the Orange World Portal.  MPOS will help Orange World customers to discover personalised content that is relevant to their own specific interests.

MPOS will ensure Orange customers discover and consume a broad range of content and services that are both relevant and meaningful based on their unique profiles. For example a football fan could expect to be offered 'FIFA 2007' game and a 'Chelsea' wallpaper based on the club they follow, then be presented more subtle, unexpected recommendations based on usage patterns identified by MPOS and filtered according to individual user profiles. MPOS can recommend content across different categories and suggest content that the customer may not otherwise find.

Jim Small, Portal Relevance Manager at Orange UK said, "It is the first time our customers will be able to access a diverse range of content services through a tailored recommendations page on Orange World that is based on the intelligence we have gathered from each user's previous visits. For us it is about enhancing and personalising the customer experience, whilst increasing customer loyalty and content revenues.  We believe that Xiam's MPOS technology will help us do this".

Colm Healy, CEO of Xiam explains, "Xiam's MPOS will help Orange Customers to find the content that interests them. It has been developed to address the need to treat each individual subscriber on a one-to-one basis and this is central to the recommendations solution which will present individually customised content suggestions for each customer coming to the Orange portal. Based on the premise that in the fast moving world of mobile content, with a small densely loaded interface, helping the customer to get to the right content in an easy and efficient way is vital in providing a meaningful portal experience."

Xiam's system will provide a number of different recommendation mechanics on the Orange Portal enabling customers to access content across all content silos, in their own personal recommendations page, irrespective of their location on the portal. This aids content discovery and navigation by linking together different but related content formats. For example a user could access ringtones, games and wall papers from the same location.