Telenor launches app-free data top-up with Google

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Telenor has developed an app with Google which allows subscribers with Android phones to manage their data plan painlessly, receive alerts when their data is low and top-up easily.

Telenor says the Mobile Data Plan feature will improve customer experience and increase transparency. The new tool builds on the Mobile Data Plan API which Telenor and Google rolled out to some customers in 2016. The API alerted customers when they were reaching the end of their data quota while watching content in the YouTube app, and allowed them to buy data from within the app. The latest feature enables customers to manage price plans from their carrier directly from Android settings, rather than within a specific app.

Mobile Data Plan is in the pilot phase. Telenor will begin rolling it out to dtac and Digi subscribers in Thailand and Malaysia on phones with Android OS 4.0 and above. The feature will be extended to customers in other countries in future.

‘Data anxiety’

Svein Henning Kirkeng, Chief Marketing Officer, Telenor Group, said, “This will provide our customers who use Android devices with a better experience in managing their mobile data usage, more personalised offers, and the option to receive alerts enabling easy data purchases in the moment when needed. It will reduce data anxiety and increase transparency.”

Matt Klainer, Vice President, Consumer Communications Products at Google, added: “Mobile carriers play a critical role in delivering great experiences to people through their networks and services. We’re excited to see Mobile Data Plan roll out and give Telenor’s customers a simple way to manage their mobile data directly within Android.”