Pontis has announced that Partner Communications, operating the Orange brand in Israel, has deployed its marketing delivery platform to automate and improve the speed with which it can introduce personalised marketing offers for its customers. Using the new solution, Partner Communications says it plans to significantly improve the quality and increase the quantity of its marketing activity with its 2.7 million wireless subscribers.
Pontis' Marketing Delivery Platform (MDP) – a software solution which enables marketers to deliver real-time, personalised marketing offers – will play a central role in Partner Communication's marketing strategy.
With 3G content and value added services now a key strategic tool for driving revenue, Partner needed a comprehensive system that would automate the process of launching personal marketing offers. The system will be used to promote a range of personalized offers, combining Partner Communication's full VAS portfolio: ringtones, games, wallpapers, screen savers, Live TV, video clips and full tracks downloads.
Erez Paz VP Marketing at Partner Communications, comments: "VAS is now one of the most strategic growth areas for operators, as well as being a key part of our brand. To this end, we are looking to drive additional revenue through higher levels of content consumption and customer satisfaction, which the Pontis system will enable us to do. Timing is critical for our campaigns and the system will increase the speed with which we are able to introduce marketing offers, enabling proactive and reactive, real-time offers to be delivered all the way to the end-user over our digital sales channels. A key objective is to be able to offer appealing and highly targeted promotions to our subscribers".
The Pontis system will also enable a higher level of targeting using advanced lifestyle and usage based segmentation capabilities. A variety of Pontis modules will be used by the company including ‘cross-sell‘ promotions of related products, ‘Happy Hour' promotions and personal recommendations using an on-line recommendation engine.
The Pontis MDP will simplify and speed up the launch time of each new marketing offer, which, using traditional methods is a lengthy process that is heavily dependent on IT resources, billing and content departments.
Alon Berman VP Technology at Partner Communications comments: "Deploying the Pontis system will significantly improve the flexibility and time to market of new marketing offers. Moreover we will be able to consolidate and enable full operational control of campaigns to the Marketers. This means reduced dependency on IT resources needed in order to plan and execute complex marketing campaigns. The advanced capabilities of the system also mean that we will be able to run many marketing offers in parallel, and the Pontis reporting tools will provide accurate analysis on the effectiveness of a campaign."
Michael Kerbis, CEO of Pontis comments; "We are delighted that Partner Communications has selected Pontis' technology which will not only support their strategic marketing objectives but will also play a central role in improving their day to day marketing operations."