Poland's newest and first multimedia mobile operator, PLAY, has selected Lavastorm, one of the world's leading business assurance software providers, to support their business processes for PLAY's UMTS mobile services.
Lavastorm, a Martin Dawes Systems company, will provide PLAY with a completely converged solution covering Revenue Assurance, Fraud Management and Interconnect Settlement for its voice, broadband and video services. The "triple play" solution will enable PLAY to manage the entire business assurance and risk management process, from third party fraud detection & prevention, assurance of revenues, through to control of interconnect and national roaming settlements.
In an increasingly competitive Polish market, the multimedia strategy of PLAY required a scalable and robust business assurance solution that could be delivered promptly. To minimise revenue leakage and exposure to fraud as well as supporting essential business functions, Lavastorm's cost effective platform was chosen and will automate the entire business assurance process at PLAY. This will ultimately help to reduce PLAY's operating costs, increase revenues and reduce fraud and churn.
In addition to its proven experience and strong technical solution containing a truly converged solution for RA, FMS and IC, Lavastorm was selected by PLAY because of its commitment to delivering a superior customer experience including strong local presence both during and post-implementation.
Hans Cronberg, CTO of PLAY, comments: "The mobile market in Poland is growing rapidly and we are eager to provide an exciting portfolio of advanced services. By choosing Lavastorm we were provided with an integrated tool to flexibly secure our revenues, ensuring correct billing to our customers, and tracking our interconnect settlements. The convergent "triple play" solution provided by Lavastorm is substantially more efficient from than traditional separate platforms for each application and will enable PLAY to minimize Capex and Opex related to business assurance processes.
Drew Rockwell, CEO, Lavastorm said: "We are delighted to be working with an advanced operator like PLAY and look forward to supporting the rollout of their exciting services in Poland. By employing a converged solution, operators like PLAY, can effectively provide "guardrails" for their business. Despite the dynamic and real-time nature of PLAY's system and processes, our business assurance solution will still be able to produce consistent and accurate financial and operational results. The Central and Eastern European market holds enormous potential for us and presents an opportunity for us to leverage our successes and extensive experience. PLAY is a further indicator of our aggressive expansion plans in Europe and we plan to continue to capitalise on this momentum in the coming months."