AOL UK has today announced the launch of its new mobile portal service. The portal will offer UK mobile users the most realistic interpretation of a full online experience including access to the key products and services of AOL's web portal: Email, web and image search, Web Surf and content channels.
The new portal allows users 30 days of continuous login to their email accounts and the ability to customise both the homepage and content channels to reflect their preferences.
Speaking at the launch, Ariel Eckstein, Vice President, Business Expansion at AOL said, "We are excited about the launch of the new mobile portal. It will raise the bar of how people can expect to interact with the Internet via their mobile phones. Throughout the process we have always been guided by the very strict principle of understanding how consumers want to experience the internet on mobile devices. The simple functionality and relevant and customisable content are a clear reflection of AOL's ability to deliver simple but innovative products that respond to emerging consumer demands."
AOL is also introducing new opportunities for advertisers to develop an edge on competitors through effective and targeted mobile advertising. Together with recently acquired Third Screen Media (TSM), a global leader in mobile advertising, AOL is able to offer advertisers space for targeted banner ads across the AOL and Third Screen Media networks.
Commenting on the launch, Dana Dunne, CEO AOL Europe said, "This launch of the UK mobile portal is a very definite milestone in AOL's development as world's largest and most effective advertising network as well as a leading provider of content. With mobile portals operating in the US, France, Germany, India and now the UK, we are in an ever stronger position to offer advertisers original and highly targeted channels to reach their audiences."