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European telecoms: It’s not gone to plan – how much does it matter?

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Ericsson’s Alvise Carlon argues that regulation can be fixed anytime the EU chooses and all is not lost on the tech front, even if it’s not what we thought would happen

Neither European politics nor its telecoms market are greatly encouraging at the moment. The latter is likely to be easier to fix than the former. In telecoms at least, solutions don’t seem any closer, although Mario Draghi’s new report has certainly provided food for thought this week. Alvise Carlon (pictured), Head of Cloud Software and Services for Europe and Latin America at Ericsson, suggests some ways forward in an extended interview. 

He started by saying, “We need to start acknowledging that Europe is lagging behind and we urgently need all the Europe policymakers to stay focused and prioritise innovation over regulation.

“At stake [is] the overall competitiveness and prosperity of Europe…we need to understand that high-performing telco infrastructure is a key enabler for the digitalisation of all other industries and the society. We cannot gain our technology leadership [or] achieve decarbonisation ambitions without a solid telco infrastructure.”

Areas where Europe lags

Where is Europe lagging on the telecoms front? Carlon says one example is that the overall European investment in digital infrastructure is less half what the US invests – the EU’s population in 2024 is about 449.2 million and the US’ about 345.4 million.

Another factor is that only about [correction from original which stated 19%] 27% of 4G sites have been upgraded with mid-band spectrum to boost throughput and capacity for consumers and enterprises in Europe. China and North America are above 30%, and South Korea up to about 80%.

A third indicator is the slow adoption by users of 5G Standalone (SA) which is mainly concentrated in India, China, the US and South Korea. There are “very tiny spots here and there in Europe,” Carlon says.

“It’s crystal clear that we have a gap versus the other continents and this gap, unfortunately, is becoming bigger and bigger.”

It will be interesting to see how BT’s 5G SA offer launched this month fares in 15 British cities. Particularly its tactic of promoting SA with fibre broadband/WiFi 7 as ubiquitous, fast connectivity works – even though speed is not necessarily the most important thing, as so many studies have shown. Coverage and reliability trump speed every time.

Then there is the issue of scale: “Our operators in Europe have an average of 4 million subscribers per country market, compared to 95 million in the US, 300 million in India or 400 million in China…scale is really very, very important…to be able to invest in innovation.”

Deutsche Telekom is the only European operator group to have crossed the threshold of €100 billion market capitalisation – and that has been propelled by its majority stake in T-Mobile US.

These factors have contributed to operators finding that all too often, the return on capital employed (ROCE) is lower than the cost of capital employed. The plea to the European Commission to allow in-country consolidation has been going on for year.

No in-country consolidation

It seems to fall on deaf ears. For instance, the Commission gave permission to Orange Spain to merge with MasMovil, on the proviso that the way was paved for another national competitor to maintain choice and keep prices down. This was Romania’s Digi, which already had a strong MVNO presence in Spain. (Interestingly, after allowing the merger of Sprint and T-Mobile, the US regulator insisted on the creation of a fourth national operator – in that case, DISH Network.)

National regulators and outright greed by governments have played their part too. Each European Union country is at liberty to allocate frequencies as it sees fit.  When handing out 5G licences, the Italian regulator took the opportunity to rake in more than €6 billion from the operators in spectrum licensing fees for the state and so did BNetzA, the German regulator.

Money that could have been spent on infrastructure, particularly given how laggardly Germany and Italy were at that point in the deployment of fibre broadband. Perhaps it’s not surprising that most of the German opcos lagged in their 5G build out commitments.

Alongside the auction, BNetzA also insisted on the creation of a new, national 5G-only competitor in the shape of 1&1. It also made spectrum available to enterprises, such as universities and industries, wanting to build their own, private 5G networks – potentially undermining one of the chief means of operators monetising 5G.

Meanwhile, in some Asian countries, Carlon says,These frequencies are given free of charge in some countries, provided that there is a commitment from the operators to provide certain coverage, even where there is not a solid business case, such as providing fixed wireless access in rural areas and so on.”

How can we fix it?

So in-country consolidation in Europe has seemed no nearer than it was, say, in 2016 when the Commission declined to approve O2 UK merging with 3 UK*, but a new Commission will come into power at the beginning of November, and there is widespread acknowledgement within the top echelons of the European Union that change is needed.

And that’s another point. These deliberations are so, so slow – Draghi is arguing for policing problems as they arise rather than blocking a combined entity accuruing greater market power. The glacial speed of deliberations regarding mergers – the UK the proposed merger of 3UK and Vodafone is still grinding on although the UK is now outside the EU – does adds to the uncertainty which has been a substantial factor in the delayed roll out of 5G SA networks. It is also suffering a hangover from the pandemic when telcos ‘overhired’ and are still saddled with inventory.

But also, it turns out that moving to 5G SA has been more difficult than was originally thought – cloud native is far from native to telcos. Added to which telcos’ idea of reliable and resilient networks is an order of magnitude beyond just about everyone else’s.

Then there’s the business case, which is a chicken and egg situation. You can’t offer 5G SA-based services – like super low latency and network slicing without deploying the tech and all too often proofs of concept don’t scale up. Also many are just not convinced by the business case.

For example, Dean Bubley is well-known voice in the industry who says he is a “Slicing Skeptic” on both commercial and technical grounds. In this detailed blog he describes “proper” network slicing (as defined by the 3GPP rather than a VLAN or any other variety) as “one of the worst strategic errors made by the mobile industry since the catastrophic choice of IMS for communications applications.”

He goes on to say that this led to “the fiascos” of voice over LTE (VoLTE – you’ll find an exploration of some of the issues from one of Mobile Europe’s panel sessions here) and RCS and, here’s the real kicker, “the loss of telcos in communications more broadly”.

Others suggest slicing might be a good wholesale, rather than retail option.

If you were to sum it up, arguably so many of the use cases we were all carried away with for 5G were a technology in search of justification. We sort of forgot that the point of 5G was to handle larger quantities of traffic more efficiently and cheaply in the blather about remote surgery and connected vehicles.

Certainly the old operator mantra of ‘If we build it they will come’ is stone dead. BT Group’ Chief Security and Networks Officer, Howard Watson, famously replied, “We are not doing that again,” when asked about a future network upgrade to 6G at MWC in 2023. In a recent interview, Radeep Sekhon, CTO of Indian operator Airtel stated, “I think 5G is the last ubiquitous G” and that “6G is better seen as [an] industrial G”.

Open RAN yet to break into a run

There is a similar story to that of the core at the other end of the network, the RAN, in terms of things not going to plan and delays. Again open RAN has proved trickier than expected. Recent research by Dell’Oro predicted that after a slow start, Europe is projected to account for 15 to 20% of worldwide open RAN revenues by 2028 and open RAN revenues globally will make up just 15-20% of the global RAN market by 2028.

Something else has become clear too. One of the foundational motivations for open RAN was to open up the market to more entrants and break the dominance of the ‘Big Three’ RAN equipment suppliers – Ericsson, Huawei and Nokia. The thinking was that more players in the disaggregated RAN ecosystem would foster greater innovation and drive down prices.

Tech progress

Stefan Pongratz, Vice President of RAN market research at the Dell’Oro Group, recently  noted, “Open RAN is happening, but this vision that Open RAN will significantly change the vendor dynamics is fading,”  upon publication of the new report.

Carlon points out that Ericsson has developed a cloud-native, dual-mode core platform that supports 4G and 5G, Standalone and Non-Standalone and in Europe and Latin America, we already have 28 mobile operators live on this platform. Its performance has proved to be “very solid” he says supporting more than 100 million subscribers in Latin America and Europe.

He says, “This cloud native software provides a lot of benefit for the operators. Higher resilience since you distribute the workload over multiple microservices. Higher scale scalability. You simplify the operation, because now we can upgrade the software in service – without removing traffic from the nodes. Most of all, the cloud-native architecture allows shorter the time to market…thanks to the cloud native architecture compared with traditional architecture.

Most importantly, he claims Ericsson also radically simplifies cloud infrastructure by deploying Kubernetes over the bare metal instead of virtual machines. Carlon says, “We created one cloud-native platform on bare metal on which we are deploying all the Ericsson cloud-native software, starting from the cloud RAN to the edge node to the main data centre in a much more efficient way.

We can provide to the operator with a TCO saving of at least 25% because the platform has fewer components, consumes less power and takes up less space in the data centre. Its overall lifecycle management is cheaper and simpler because it’s the same platform from the edge to the core, reusing the same R&D across all the network architecture.”

* Mind you, it did allow Three Italy and Wind to merge in Italy in 2016, with remedies, but that didn’t pan out well. According to this analysis from Lightreading, execution rather than consolidation per se was largely the problem.

The move to automation demands responsible AI

Partner content: High customer expectations and fierce competition mean telecos are looking to automation to transform their business processes and agility

As telcos look to become more agile and tranform business processes, 3GPP’s latest Release 18, introduces new capabilities and features to drive automation forward. It is aimed at enhancing performance, supporting new use cases, and improving network efficiency.

They include the development of robust AI/ML models and their integration for network automation, the implementation of real-time data analytics and ensuring these models can be updated dynamically. All this while providing ultra-reliable, low-latency communications (URLLC) and managing energy-efficient network resources in different scenarios, which adds considerable complexity to network design, and operation. These complexities will require an even higher level of automation that will be essential for optimal customer experience.

AI’s adoption

One of the tools driving operational automation of telecom networks is artificial intelligence (AI). Already we see AI-powered platforms on 5G networks which have created tangible value for operators and users.   It is evident that AI is now a strong factor in the digital revolution to help with network optimization, security, quality, planning, field operations and more. Further enhancing this AI transformation is the deployment of Generative AI (GenAI) applications and Large Language Models (LLMs).

A recent survey of telecom professionals around the world conducted by Nvidia revealed the enthusiasm for GenAI with 48% of respondents feel that customer experience is the biggest opportunity for GenAI, while 48% said they are using it for network operations and management. Analysts are also expecting the investment in AI in the telecom arena to increase, with 66% of Nvidia survey respondents reporting their budget for AI will increase in the next year.

China Telecom for example has been investing in its data collection and LLM model for quite some time to establish more automated processes.  Qian Bing, R&D Director told TM Forum already in 2023 how it is building its own AI-based system, “We will study the manual processes and establish more automated processes and knowledge extraction technologies.” AT&T’s, Ask AT&T Tool, which was launched in June, comes off AT&Ts long-term implementation of AI and ML.

Andy Markus, chief data officer at AT&T commented in a blog post, that it is “fundamentally changing the way we work with the ability to reduce employee meeting time by providing automated summaries and action items.”  And Telefonica announced at DTW24 that it is working with its partners to develop GenAI solutions,  “to automate lifecycle management and promote personalized offers for users.”

AI For Good

Whether operators are developing their own AI solutions, using open-source tools or taking an AI-as-a-service approach, like with all technologies, the potential for misuse remains enormous.  Implementing AI-driven technologies to take networks to the next level automation needs to come with responsible AI and an AI for good approach.

The United Nations International Telecommunications Unit defines the goal to identify practical applications of AI to advance sustainable development goals and scale those solutions for global impact. With telecoms holding significant amounts of personal customer data, the introduction of AI tools, while resolving customer issues faster, could also have serious consequences left in the wrong hands.

The good news is that applying responsible AI policies should not be something out of operators’ comfort zone. For one, many have already had to contend with industry standards like CCPA and GDPR compliancy for years. These often come with high financial penalties if found to be non-compliant.

GDPR demands that telecom companies are required to implement transparent consent mechanisms and strong cybersecurity measures with many appointing a Data Protection Officer to ensure compliancy and implement policies. GDPR also demands that personal data be kept separate from other data ensuring only relevant data is collected and stored.

Translating AI principles and regulations into practice, while not easy, should be something telecoms are adept at doing, using their existing privacy processes to extend to additional AI ethics and regulations.

 Breaking down the barriers

Responsible AI demands operators set in place strong data governance, human oversight, accuracy, robustness and security. All these are also necessary for strong network automation.

Responsible AI means that operators reduce the danger of AI bias and hallucinations. Bias due to imbalanced datasets can impact network operations and customer interactions. At the recent 2024 DSP Leaders World Forum, Diego Lopez, Senior Technology Expert at Telefonica said a key consideration when moving towards automation is, “how we guarantee sustained and trustworthy data flows that can be properly interpreted by the control elements.”  

Operators’ massive amounts of data are typically dispersed across multiple, siloed sources which often makes correlation of data cumbersome and time-consuming. Automation would demand that the data analyzed be accurate for optimal network optimization and fault detection. This is another element of responsible AI, which Lopez noted in his talk in relation to automation, “how to control the essential properties related to authenticating the data and the sources of the data.”

Developing guardrails and protocols to mitigate risks and ensuring AI decisions implemented for network control are accurate, are not only key aspects of responsible AI, but they are also essential for automated networks. Automated networks need predictive models which rely on AI to interpret accurate, anonymized data.  

The (business) value of responsible AI

While most operators agree that AI and automation technologies can improve network capabilities, ensuring responsible AI should be viewed as a value driver moving telecoms towards a business goal, rather than a burden.

This trusted, accurate data accelerated by AI is not only a key element of service assurance and automation but as  Markus of AT&T noted, AI “…Helps us identify threats – including AI-created attacks – before they impact our company or our customers. The focus on responsible AI is entirely appropriate.”

Operators with strong data governance need to build on their proven internal procedures and adapt them in response to the changing regulatory requirements.  These procedures will ensure clean, reliable data to maximize business processes, fuel efficient service assurance and contribute to trustworthy automation technologies.   

About the author

Yariv Waits

DT, T-Mobile and hubraum launch EU-US API competition

They are looking for ideas to boost automotive, broadcasting, government, healthcare, manufacturing and the energy industry

Deutsche Telekom, its US subsidiary T-Mobile and hubraum, Deutsche Telekom’s tech incubator, are to jointly launch their first global API competition. Developers and innovators from around the world are invited “to create exciting new business opportunities and solutions for customers leveraging APIs”.

Deutsche Telekom Group has been doubling down on network API over the last couple of years since becoming a founding member of CAMARA. It launched a commercial API service in September 2023 on Ericsson’s Vonage platform with three APIs. It appointed Peter Arbitter SVP of its new Magenta API Cap Exposure (MACE) at DT in January 2024 (see report on his presentation at the Ericsson event in London in February here. In July, the operator group chose LotusFlare for its underpinning MACE Platform.

The plan regarding the competition to bring “innovation” to five areas in which APIs could have an immediate impact in telecoms. They are:

  • Automotive for use cases like connected cars or autonomous vehicles.
  • Broadcasting where APIs could make streaming more efficient for production teams, for example.
  • Government – public institutions rely on the secure sharing of data, which complies with regulation. They need more automated processes to deliver efficient, transparent and responsive services to citizens. 
  • Healthcare where the aim is to create more connected, secure and responsive healthcare ecosystems for patients, providers and other stakeholders.
  • Industry because, for instance, manufacture requires reliable, consistent connectivity to transform production processes. Also energy providers that operate increasingly smart grids need real-time data, automated processes and to integrate advanced technologies.

Submissions are open from now until 18 October 2024. The information about how to apply, terms and conditions is here.

The competition has serveral phases. In Phase 1, North America applicants will be reviewed by T-Mobile US and applicants in the European Union (EU) will be reviewed by Deutsche Telekom.

In Phase 2 in November, up to 50 selected applicants from both the US and EU will be invited to pitch their innovation ideas to judges in an online session. The 20 teams (10 from US and 10 from EU) chosen at this stage shall be included in a Best Use Case report published by T-Mobile and Deutsche Telekom after the competition.

In Phase 3 in December, a total of 10 teams (five from each region) will be invited to demonstrate their solutions on-site at T-Mobile’s 5G Hub in Bellevue, Washington in the US or at bv Deutsche Telekom’s hubraum lab in Krakow.

Information about the winners’ prizes is sketch, apparently the US victors will get a 5G Developer Bundle Kit, the chance of a business consultation and “other prizes and rewards”. It is not clear what the EU winner or winners’ prizes will be.

Orange Business, Grifols Egypt support national health strategy  

The parties are collaborating on infrastructure including data centres in the Medical City within Egypt’s New Administrative Capital

Orange Business has completed the first phase of a new data centre and communications infrastructure for Grifols Egypt’s Plasma Derivatives (GEPD) facility. This is located in the Medical City within the New Administrative Capital (pictured). 

The partnership is delivering co-location services through the Administrative Capital for Urban Development (ACUD) commercial and telco data centre. This includes communication services, support in equipment procurement, and professional services during the project build up and upcoming operations. 

ACUD is the owner and developer of the New Administrative Capital in Egypt, located 45km east of Cairo, covering an area of 714 square km. The plan is “to strengthen and diversify Egypt’s economic potential by creating new places to live, work and visit,” according to ACUD’s partner, Atos in March this year.

Grifols Egypt’s WAN will interconnect critical facilities, including a plasma laboratory, co-location data centre, plasma warehouse, 20 plasma donation centres, and a manufacturing facility. 

GEPD is a joint venture between Egypt’s National Service Projects Organization (NSPO) and Grifols, a global healthcare company. Their strategic project is intended to guarantee a sustainable supply of therapeutics used to treat life threatening diseases.

Orange Business is supporting Grifols Egypt in setting up of the project, drawing on its global experience in technology and integration, and 25 years’ of working in the country which includes an understanding of legal and regulatory requirements.

ACUD’s data centre is designed to meet the needs of businesses, from co-location services for dedicated server hosting to cloud hosting options. It is design, build and operate (DBO) certified.  

Kristof Symons, CEO International at Orange Business, said, “This ambitious project…should be an example of how private and government institutions are in the best position to enable fundamental changes for a country.

“Our technical skills, experienced resources, and global knowledge were pivotal in enabling Grifols to replicate its global business model in Egypt. This project shows how Orange Business can support its customers in creating a positive impact in today’s society.” 

Dr Ahmed Serag, Chief Strategy and Projects Officer in GEPD, added, “This achievement enhances the GEPD strategy that prioritizes utilizing cutting edge technologies while ensuring a positive impact on the industry, economy and most importantly the quality of life for Egyptian patients.”

ETSI’s Network Functions Virtualisation now supports vRAN 

Operators looking at virtualising RAN functions can use the NFV framework to simplify the deployment and orchestration of RAN components

The ETSI Industry Specification Group for Network Functions Virtualisation (ISG NFV) has just published its specifications of Release 5 first drop as version 5.1.1. This release has several studies that enhance the Network Functions Virtualisation framework from new support for vitrualised RAN, multi-tenancy in NFV and Green NFV.  

ETSI’s new study items include multi-tenancy support in NFV for managing resources and traffic across different tenants, the integration of Dyncast for optimising data flows based on network status, and power consumption and energy efficiency in NFV deployments. They also cover virtual network function (VNF) configuration options, the application of service-based architecture (SBA) in NFV management, enhanced container networking, virtualised RAN (vRAN) use cases, and an analysis of gaps between ETSI specifications and open source projects like ONAP and Kubernetes. 

This is important for operators because by virtualising RAN functions, operators can dynamically allocate and scale resources based on demand. And as virtualisation streamlines network management and operations, the NFV framework subsequently simplifies the deployment and orchestration of RAN components. 

ETSI’s NFV framework already provides the necessary architecture to support advanced use cases and maintain performance as 5G networks expand. Support for vRAN allows operators to build more flexible, efficient, and scalable networks – not least because with vRAN, operators can reduce reliance on proprietary hardware, lowering both capex and opex. This shift towards software-based solutions makes the network more cost-effective to deploy, maintain, and upgrade. 

ETSI’s NFV Release 5 introduced features like multi-tenancy, which allows multiple operators to share the same infrastructure securely. This can be especially useful for operators looking to optimise resource usage across different tenants, ensuring isolated management and traffic separation. 

New capabilities  

Enhancements in Release 5 enable several new capabilities and features in NFV and extend Release 4 features – for example enhancements to support NFV for vRAN, extending the possible VNF configuration options, the study the applicability of the SBA design in NFV-MANO, gap analysis regarding the relationship with open source activities, like also enhancements in the NFV framework to support Physical Infrastructure Management (PIM). 

ETSI said PIM and Container Infrastructure Service (CIS) Cluster Management (CCM) can support the management of CIS clusters which serve as the underlay of both cloud-native environments and virtualised resource environments. In addition, in Release 5 additional topics have been investigated to further support both virtualised and containerised deployments (like e.g., 5GC), NFV connectivity, NFV for 5G, VNF generic OAM and PaaS Services, and certificate management. 

Stage 3 specifications have also been enhanced to support Flexible VNF and closed the gap with open source in ETSI GR NFV-IFA 051 such as ONAP, OpenStack Tacker and Kubernetes. In addition, stage 3 started to enhance NFVI capacity management for CIS cluster and VNF Configuration studied from ETSI GR NFV-EVE 022. 

Sky Mobile finally launches in Ireland 

The MVNO first announced it would launch in 2022 for a 2023 start, with Vodafone providing the network 

Sky Mobile has officially launched in Ireland and introduced a ‘Price for Life’ launch plan including Unlimited calls, texts and 5G data for €15 – meaning customers will pay €15 per month, for life. The MVNO also offers a 10GB plan from €10, for customers who don’t want or need an unlimited plan. The operator is planning to offer a combination of sim-only and device-based offerings. Using Vodafone’s network, Sky Mobile will provide over 99% 4G coverage and 5G coverage across the country along with 4G Calling, all of which are included as standard in Sky Mobile’s plan. 

In March 2022, Sky Ireland originally announced launch Sky Mobile in 2023 after partnering Vodafone and the only difference to that announcement is the inclusion of 5G in the packages. The delay is perhaps unsurprising given that Sky’s launch is the first new MVNO to launch in Ireland for close to a decade. The operator joins An Post and Clear Mobile on Vodafone’s wholesale network although the latter MVNO is owned by Vodafone.  

As a result of Sky’s announcement An Post announced it was extending its €12.99 mobile plan until 31 October. That plan includes 50GB of data and 500 any-network minutes, in addition to 100 minutes and 100 texts with other An Post Mobile customers, as well as 25GB and 250 minutes EU & UK roaming – all “locked in for life”.  

Sky is launching with a selection of handsets from Samsung, Xiaomi and HMD – together with a range of sim-only plans and the MVNO made several promises which it hopes will entice users to consider bundling mobile with its pay TV offers or take directly.  

Promises promises 

The first promise is if a customer takes a handset from Sky Mobile, their bills will be split between the handset and airtime costs – and once the handset is paid for, their bill will automatically reduce by the handset amount, meaning customers will never continue paying for a handset, after it has been paid for. 

The second is the ability to change data plans whenever a user needs to, through the ‘My Sky’ app. Sky Mobile customers will also be able to swap their handsets for the latest model a year before their phone contract ends, at no extra cost. Sky Mobile said customers can expect “more value” from their mobile plan, like sharing data with family and friends, discounts on handsets and rewards, including return European flights or cinema tickets. 

“Our launch plan for customers is Unlimited calls, texts and 5G data for €15 and that price is for life,” said Sky CEO JD Buckley. “Our Sky Mobile proposition has been built with our customers at its core – providing a service that is fair, flexible and transparent. We believe Irish mobile consumers deserve better than what is currently in the market, and we have launched Sky Mobile to fill that gap.”  

Sky Mobile customers who purchase handsets will have the option to pay for their handsets fully upfront or using a Credit Sale Agreement to pay for it over 24 or 36 months, with 0% APR. The MVNO said customers will also have access to worldwide roaming services, available in over 150 countries and Sky Mobile’s Roam Like Home service will be available in 44 countries including the UK and EU.  

The MVNO reckons it’s onto a winner with splitting customer’s bills between their airtime plan and handset costs. “Our research has told us that when customers come to the end of their contract with some of the other operators in the Irish market, they continue to pay more than necessary, because they are still being charged for a handset that they have already paid for,” said Sky Mobile director Aideen Chambers. 

“Our research tells us that over 300,000 customers in the market are significantly overpaying on their mobile bill. With Sky Mobile, this won’t happen. Once your handset has been paid for, your bill will automatically reduce, and you will only pay for your airtime,” she added.  

Reducing Operational Telecom Expenses Through AI Systems | White paper by COMARCH

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Enter the Industrial Metaverse and Discover New Opportunities for 5G Monetization

There is an abundance of artificial intelligence (AI) and machine learning (ML) solutions on the market, but how do you choose the ones that provide real value to your telecom business? Read the latest Comarch white paper, “Reducing Operational Expenses Through AI Systems,” to get comprehensive knowledge of the transformative role of AI and ML in enhancing the operational efficiency of communication service providers and how to incorporate this technology wisely. Discover the value of automating processes for managing complex telecommunications infrastructures, optimizing manual work, and improving service providers’ profit-to-expense ratio. Reduce operational expenses by handling tasks such as payment matching, invoice prediction, and generating traffic models for better network management.

The white paper explains how to adopt novel AI/ML-based solutions to maintain a competitive edge in a rapidly evolving telecommunications industry. Traditional automation methods, limited by inflexible rules, are being replaced by AI-driven systems capable of dynamic adaptation, offering solutions to challenges like inaccurate data interpretation and insufficient predictive capabilities. AI’s introduction into customer service, billing, and network management promises enhanced business and technical processes by automating labor-intensive tasks and enabling a more in-depth analysis of network performance.

Explore Comarch’s insights into optimizing labor-intensive processes with AI/ML techniques and its ability to adapt and implement modifications in the network as necessary, ensuring operational efficiency and alignment with your business’s strategic goals.

Download your free copy of the “Reducing Operational Expenses Through AI Systems” white paper and learn how to make smart choices for the AI revolution.

Apple and Google take AI battle to the consumer

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Apple Intelligence generated the most interest at the Glow Time event yesterday, but it still lags Google – and meanwhile, both suffer setbacks in Europe’s highest court

Yesterday Apple launched the iPhone 16 series of phones with embedded Apple Intelligence, plus the Watch 10 series and AirPods4.

Anisha Bhatia, Senior Technology Analyst at GlobalData, commented, “Apple Intelligence…stole the show at the event in Cupertino, marking a milestone for the tech giant. The new phone series is Apple’s first to be engineered from inception to fully integrate on-device…AI capabilities and includes its latest A18 series of chipsets.”

Taxing times in Europe

Apple Intelligence features including improved Siri, writing aids, Mail and notification summaries are to launch next month in US English. They will be rolled out in “localised English” in the UK, Australia, Canada, New Zealand and South Africa in December. Chinese, Japanese, French and Spanish are to follow next year.

However, Apple has already had to delay launching three new AI features in Europe until 2025, namely Phone Mirroring, better SharePlay Screen Sharing enhancements and Apple Intelligence due to regulatory uncertainties.

The European Commission is concerned about whether App Store rules breach of the Digital Markets Act (DMA). This is because they prevent app developers from freely steering consumers to alternative channels for offers and content. Apple repeated its mantra that the EU’s regulations would force it to compromise its devices’ security.

We await developments DMA developments in Europe (the Verge’s coverage of this is well worth reading), but with exquisite timing, the European Union’s highest court, the European Court of Justice (ECJ), has ruled that Apple must pay €13 billion in back taxes.

The ruling relates to a case brought in 2016 by the Union’s Competition Commissioner, Margrethe Vestager. Ireland was accused of giving Apple a favourable deal that was illegal, in effect charging the company taxes of below 1%. The decision was overruled by an intermediate court in 2020, but the original decision has now been reinstated, meaning that Ireland is obliged to recover “the unlawful aid” it granted to Apple.

Late to the party

European regulation or no, Apple is very much viewed as playing catch-up. There was feverish anticipation about how Apple Intelligence (“AI for the rest of us”) would translate into products after it was announced by Tim Cook, Apple’s CEO, at the Worldwide Developers Conference (WWDC) 2024, also in June.

 Bhatia notes, “Apple was the last major OEM to integrate AI into its devices…Apple Intelligence will focus on language, image, and action generation, drawing upon the personal context and will be supported by various on-device generative models. These models will dynamically learn from and adapt to individual users.

“The integration of this technology into Apple’s ecosystem will occur in a phased manner over the next few years. Meanwhile, Google will race ahead taking its Gemini AI models to 200 million Android devices by the end of 2024.”

Bhatia also points out that, “Google is…intensifying its focus on hardware, as evidenced by its expansion into retail with the opening of new stores in Boston, Chicago, and Santa Monica to enhance its presence in the consumer hardware sector, an area where it has previously shown modest results.”

She says Google is investing “substantial marketing resources” to highlight its AI capabilities and strategically “positioning itself as a frontrunner in the AI-driven consumer technology arena”.

Still, Apple can match just about anybody’s financial resources and already has an established and iconic retail chain with more than 530 shops in 27 regions around the world. Consequently, as Bhatia states, it “is well-equipped to promote its AI initiatives and showcase the power of on-device intelligence to consumers.

Nevertheless, “The upcoming iPhone cycle is crucial for Apple after multiple years of lacklustre sales, especially in China, regulatory scrutiny, and a loss in market cap to Microsoft and Nvidia on the strength of their AI business. Apple will have to upsell its AI significantly,” she concludes.

Google loses landmark European case

Meanwhile, Google too is in hot water with the authorities in Brussels. In a separate ruling, the ECJ found the search company had abused its market power by ranking its own shopping services above those of rivals, thereby giving itself “illegal and unfair advantage”. Google will now have to pay a fine of €2.4 billion.

It is possible that neither Apple nor Google will mourn the end of Vestager’s decade-long stint as Competition Commissioner which is expected to draw to a close this autumn.

Infosys, Proximus collaborate to boost new business opps and CX

Their joint offers will be available to both companies’ customers and based on Proximus’ digital identity and Communications Platform-as-a-Service solutions

Belgium’s Proximus and Infosys have entered into a strategic collaboration to jointly develop new services based on products from Proximus’ international affiliates. They include Route Mobile’s Communications Platform as a Service (CPaaS) and Telesign’s Digital Identity (DI) solutions.

The plan is to improve omnichannel customer engagement by combining the products with Infosys’ digital services, including AI-driven digital assistants. Digital security will be strengthened through DI and fraud protection. The solutions will be offered to both companies’ customer bases and Infosys prides itself on its global reach.

“This partnership with Infosys will make it easier for enterprises to integrate our digital identity portfolio into their fraud prevention and engagement platforms to deliver the highest levels of trust to their end users,” Christophe Van de Weyer. CEO at Telesign, explained. “It supports Proximus Group’s ambition to become a worldwide leader in digital communications by enabling trustworthy engagements globally.”

Global reach

Antonietta Mastroianni, Digital and IT Lead at Proximus Group (pictured), said, “By leveraging Infosys’ global reach and our expertise in CPaaS and DI Solutions, the collaboration will drive innovation and deliver superior customer experiences for our joint customers. We are confident that our mutual deep expertise and proven track record will be instrumental in this two-way partnership.

Rajdip Gupta, CEO of Route Mobile, stressed how the partnership “proves that Proximus Group is on track to realize its international growth ambition and is unlocking significant synergies through collaboration of its international affiliates BICS, Telesign and Route Mobile.”

Juniper predicts direct-to-device market worth $2.8bn over next 5 years

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It expects that commercial services will be launched next year but thinks operators will struggle to make a return on their investment in the associated infra

A new study by Juniper Research predicts the first year of commercial direct-to-cell services will be 2025, generating $30 million in revenue globally.

Direct-to-device (or -cell) services support cellular connections to network services directly from satellites in orbit, enabled by satellite-capable radios in devices and partnerships with satellite network operators.

Monetisation matters

However, Juniper forecasts this will grow rapidly and generate almost $1.7 billion by 2029. Despite this 8,000% growth, the study predicts that operators will face challenges in securing a return on their substantial investment in building direct-to-cell networks. (See also this analysis which explores the problems operators’ face from multiple satellite service providers and the lack of a standardised approach.)

The study identified two key challenges in maximising return on investment. The first is the low cost of low-power IoT connections. Juniper says demand for the services is coming from the need for connectivity and remote monitoring for nomadic industries, such as maritime.

Hence the report predicts that low-power connections will represent the most prominent use case for direct-to-cell. However, these connections will generate an average of less than $2.00 per month.

Commoditisation

The second challenge is the commoditisation of mobile connectivity. The study also predicts that operators will struggle to convince mobile subscribers to adopt an additional subscription for direct-to-cell services on top of their ordinary packages.

To overcome this, Juniper urges operators to focus on tailoring direct-to-cell services to nomadic travellers and remote subscribers.

The study’s author, Sam Barker said, “Operators must promote the substantial coverage their direct-to-cell networks serve and apply premium pricing for data-intensive connections for broadband and consumer use cases. This will attract users of profitable direct-to-cell services, such as mobile broadband and smartphone subscriptions.”

An extract from the new report, Global Direct-to-Cell Market 2024-2029, is available as a free download.

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