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OSS/BSS special focus – Assuring quality of service

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Next generation networks and technology, mean operators will require next generation service assurance. But where will the investment come from?

Service assurance, like much of the OSS space, is moving into a next generation of products, driven by a need to support IP services and networks.

In a recent  note, OSS Observer forecasts that the next gen IP service assurance market will grow from $821 million in 2007 to $2.07 billion in 2012 at a CAGR of 20%.
In its view the market for next generation service assurance software will be driven by network upgrades and the service applications that use this technology.

"Upgrades in the core, aggregation, and access networks will lay the foundation for voice, video, and data services, generating demand for solutions to measure quality and isolate problems in complex multi-domain networks. Demand for probe, fault, and performance software will follow technology upgrades in the short term followed by the need to support IP services in the late years of the forecast."

For mobile, the growth of next generation service assurance capabilities will be in line with that of the IP based technologies in the network. And with HSPA already driving a great growth in mobile broadband, then the time for investing in the platforms has arrived, certainly in mature markets.
Many of the different players are now coming to marker, in 2008, with products designed to operate in next generation network environments.

TTI Telecom has launched its Netrac Studio 3, which is intended to give network operators a single platform providing centralized control over the entire process and life cycle of data collection and processing for service assurance. The Studio merges the functionality of Mediation, Fault, Performance, and Service management under a single interface, giving operators a quick and easy method of adjusting systems and data libraries according to the particular needs of each operator and network landscape. This level of flexibility allows operators to more rapidly deploy new services and network technologies and easily update and upgrade their management system according to network changes with a vendor-neutral and protocol-neutral platform.

"Our Netrac Studio is going to make network management a lot easier, especially among NGN operators who need high flexibility and ability to react quickly and introduce new services and technologies faster than ever," commented Shachar Ebel, CTO at TTI Telecom. "Our customers have the challenging task of managing converging networks, and are looking for tools to shorten the cycle of introducing new services while management systems are becoming a key factor in their successful launch. Netrac Studio addresses these challenges, while helping to consolidate the numerous management applications in converged NOCs, lowering the life cycle cost for a direct impact on the organization's bottom line."

TTI  has also been selected and certified by France Telecom group as the resource and service supervision solution Group Core Component (GCC) standard for the strategic NExT program. It  has also announced the successful implementation of two supervision systems within France Telecom over environmental equipment and within Orange France over a 3G network, and is looking forward to additional implementations within France Telecom group.

"We found in TTI Telecom a technologically leading solution that will allow us to have a unified system across France Telecom group and yet provide the specific needs for all different affiliates," said Luc Henri Pampagnin, OSS domain manager at France Telecom. "TTI Telecom's solution will enable us to streamline our operations and improve our service quality to our customers."

Just last month, the company also signed up Pelephone to provide the Fault Management solution for the operator's UMTS network. The Israeli operator is rolling out a HSPA network, having previously been on the 3GPP2 migration path. The OSS elements will now be used to manage services across both networks.

Spirent Communications is another that has launched products specifically targeted at the next generation sector.

Its TestCenter 3000 Series modules are specially designed to offer network equipment manufacturers and service providers a flexible platform for conducting end-to-end Layer 2-7 triple-play testing at line rate through a single gigabit port.

Today's routers and switches have become increasingly more multi-functional with advanced security features and application awareness. Testing with upper layer protocols (data, video and voice) becomes essential to improve the quality of these products. To meet these needs, the Spirent TestCenter 3000 Series modules provide customers with the ability to showcase the distinguishing capabilities of these complex network elements.

And it's not just about technical solutions, a product like this will enable  service providers to give users differential quality of service – to be able to prioritise high value customers and high revenue earning services.

"Service provider networks generate revenue by efficiently and securely transmitting data, voice, video, and wireless applications," says Michael Howard, principal analyst, Infonetics Research. "These networks also need to provide for evolving traffic patterns, new services, and optimised application performance. Providers can no longer depend only on bandwidth and speed for differentiation -carrier business cases can only succeed when engineers have test and measurement tools that support applications and services on next-gen networks."

Tektronix Communications has also addressed the demand for IP?test and assurance, with the release of its Spectra2 6.3 Core Network Test Solution software release, which offers testing for IMS and TISPAN networks.

With network equipment and service providers increasingly looking to provide differentiated services over next-generation network infrastructure, Tektronix says the need for comprehensive test solutions is key to delivering reliable services.

"Spectra2's legacy of success with PSTN and VoIP networks provides a solid foundation for extending the solution to provide test coverage in next-generation IMS and TISPAN networks," said Richard Kenedi, General Manager of Function and Load Diagnostics, Tektronix Communications. "Our goal is to provide a test solution at the opening of the TISPAN market window. Spectra2 6.3 positions us to be the leader in TISPAN support while continuing to provide world-class solutions for IMS and legacy technologies. Tektronix' Spectra2 ‘all-in-one' platform has and will continue to satisfy real-world customer needs with a solution that is flexible, reliable and easy to use."

The Spectra2 6.3 software release introduces policy management testing for IMS and TISPAN networks, with support for the Gq/Gq' and Rq Interfaces. The release also offers element simulation capabilities of the next generation Policy Decision elements such as the PDF, SPDF, CSCF and A-RACF to complements its capability to test IMS Core, VoIP, and PSTN networks. The Spectra2 6.3 release also implements load testing support for the TISPAN (Megaco V3) la interface.  Users are provided with the ability to test and monitor enforcement of local policies at border elements to control bandwidth and session based media traffic.

Finally, the introduces support for Enhanced Variable Rate Codec (EVRC) based media streams. This extension of the Spectra2 media solution set includes functional and load testing coupled with Quality of Service reporting.

Recently, Anritsu released version 6.2 of its Service Assurance solution MasterClaw. Earlier this year Anritsu this year received recognition from Frost & Sullivan in this sector for Product Differentiation Innovation for its MasterClaw suite.

"The MasterClaw service assurance solution from Anritsu provides network operators with end-to-end network and service visibility across GSM, GPRS, UMTS, VoIP/SS7, and triple play networks," explains Frost & Sullivan Industry Manager Jessy Cavazos. "With one platform supporting all technologies, the level of convergence investment protection in the platform as well as in end-user training needs is unmatched in the market."

The MasterClaw traffic observer offers full configuration of customized real time KPIs for the network operations center and works with any technology. Some competitors' solutions are pre-configured and their legacy platforms do not support IP.

"While many of the products offered by other market participants include some of these services in either their base system or as an additional add-on, Anritsu includes all of them in the MasterClaw's default configuration," cites Cavazos.

The most recent release of MasterClaw Some of the most significant new features in MasterClaw6.2 include:

  • Full monitoring support for IMS monitoring including R7 As IMS is maturing and reaching the commercial deployment phase, the newest release of MasterClaw now supports IMS R7, including the charging related Diameter interfaces: Rf, Ro, Gy, Gx.
  • MasterClaw Insight, an operations intelligence tool with drillable reports and online encyclopaedia to guide users through the analytical process.
  • User Plane tracing and analysis of wireless broadband services. To support management of wireless broadband services MasterClaw 6.2 offers the ability to analyse service sessions that are a part of the user plane signalling. The functionality includes in-progress tracing and statistical support, as well as full user sessions can be captured for offline analysis in external third party tools such as Wireshark.

The new release also includes further enhancements of MasterClaw's flexible Web based user interface. The upgrade includes both the application launch portal and the ashboard that provides  information about the performance of any key indicator.

Svend Dahl-Pedersen, Product Managing Director at Anritsu's Service Assurance Division says, "Many of our customers are now entering into IMS and NGN with real commercial service offerings and with its full support for IMS R7 and VoIP our latest version of MasterClaw is designed to help our customers in the migration to IMS/NGN and reduce the technical risks.

Dahl-Pedersen continues, "During 2007 we had a growth in our business in excess of 25%, which is more than twice as much as the Service Assurance market in general."

Alondside these vendor innovations in next generation service assurance, there has also been industry impetus from the TM Forum, which has formed a Project group to look at next generation service assurance.

Despite progress in its NGOSS definitions and interfaces, the TMF says there are potential gaps for service problem management, especially for newer, more advanced information and content services. To date, most service assurance activities have focused on a set of network-facing processes aimed at determining and resolving network and service issues and "events". With the increased range of services now being offered and the increasingly competitive market-driven environment, new demands are being placed on the service assurance functions to deliver even higher levels of service to customers. 

The NGOSS Service Assurance team has been created to develop interfaces at the service management level.  he two main goals for the team are to: provide a detailed service problem management interface for transport services, information services and content services; and define a methodology (in practice) and example of how to define NGOSS interfaces that satisfy the needs of OSS/J and mTOP while following the SID model.

New Opera Mini beta version and server park launched

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Opera today released a preview of Opera Mini 4.2, the newest version of the mobile Web browser that works on almost every mobile phone. With this beta release, Opera says it is celebrating Opera Mini more than 20 million unique monthly users worldwide. Opera Mini users in the United States and Asia-Pacific region can now also experience faster browsing speeds, due to the addition of an Opera Mini server park in the United States.

"The number of people using Opera Mini worldwide proves that there is a true revolution going on: people want to access all their favorite Web sites on the mobile phone they have today," says Jon von Tetzchner, CEO, Opera. "We constantly focus on developing a faster and more personal browsing experience. Opera Mini 4.2 beta is an update that takes mobile Web browsing to the next level."

Opera Mini 4.2 beta is claimed to provide a more personalized experience with its colorful selection of new skins, improved support for YouTube and other mobile video services on a wider selection of mobile phones.  Improvements in Opera Link allow users to share notes between their mobile phones and PCs, in addition to their bookmarks and recently-visited URLs.

MobiForms mobile development tool now supports wireless access to SQL Server

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The latest version of UK sourced mobile development tool MobiForms 4.06 now includes support for wireless PDA access to SQL Server databases.

With MobiForms it is now said to be possible to remotely connect to most industry standard databases including Oracle, SQL Server, Sybase, IBM DB2, SQLite, HSQLDB and MySQL. Alternatively for off-line local storage MobiForms runs with a range of PDA databases. The latest version of MobiForms also includes a free copy of the open-source HSQLDB database for server, standalone or mobile database applications, complementing the MobiForms Developer tool and the Mobiforms runtime interpreter. MobiForms says it offers all the tools in one "box" for the creation and deployment of any type of mobile application – from surveys to field service, from signature capture to bar coding.

MobiForms is a rapid application development tool for building mobile applications for wireless platforms including Tablet PC, Pocket PC, Windows CE, Windows Mobile, Smartphone, Symbian and Palm. MobiForms is aimed at novice or expert users alike who do not want to spend hours writing complex code like Java or C++. Instead professional mobile applications can be created and deployed quickly using the intuitive MobiForms drag and drop interface, with the data tied seamlessly back to corporate systems.

No slowing of mobile messaging services growth in tough economic times, says report

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With the global economy showing more and more signs of slowing down, mobile messaging growth will continue, according to a recent report from ABI Research, which says that mobile messaging services revenues will grow from $151 billion in 2008 to greater than $212 billion globally by 2013. Supply side drivers will be of primary importance for maintaining this level of growth.
 
Principal analyst Dan Shey comments: "Mobile messaging ARPUs are 85%+ of all handset data services revenues regardless of region and will remain so for many years. As messaging involves all the biggest players in the mobile industry there will be incentives for all mobile messaging suppliers to work cooperatively to serve customers well and propel all parties through these rough economic waters."
 
The important messaging suppliers include operators, device OEMs, content providers and middleware vendors. But although these suppliers can make the mobile messaging experience as pleasurable as possible, there must also be valid practical reasons for customers to use them and to and consider upgrading to new plans and services. One of the main reasons: more and more customers see mobile messaging services as a more efficient way to communicate than voice services.
 
Shey says, "The utility of mobile services will keep them a necessity in tough economic times, particularly since displaced workers need to be mobile to find work."

AT&T tops mobile video viewers in US, says report

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comscore has reported that 6.5 million Americans tuned into mobile video in August. Among the top operators in the US, AT&T claimed the most mobile video viewers, with 4.4 per cent of subscribers accessing either programmed or on-demand mobile video. Sprint's figure was 4.2 per cent, followed by T-Mobile and Verizon with 2.4 per cent each.

According to the study, on-demand video was the most popular format, with 3.6 million viewers. With 1.3 million viewers, amateur videos, such as those on YouTube, represent the most popular type of content, followed by music videos and comedy videos. Music videos are the top choice for programmed mobile broadcast video users, followed closely by full television shows or films and movie trailers.

comscore senior analyst Mark Donovan said, "While the most popular forms of mobile TV and video are genres such as music videos and movie trailers which offer short video snacks, the data also show a nascent audience for long-form mobile content such as TV shows.

"At under three per cent penetration, the mobile video audience in the US remains small, but it is composed largely of males between 18 and 34 years old, which could make it attractive to advertisers seeking to reach multi-tasking early-adopters who don't have time for appointment television."

comScore also announced the results of its August Benchmark Study. Mobile social networking posted the highest growth, at 8.8 per cent, while photo and video messaging had the highest rate of penetration, at 26.3 per cent.

Alvarion expands Altitude’s mobile WiMAX network in France

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Alvarion, a provider of WiMAX and wireless broadband solutions, today announced the expansion of its frame agreement with the French WiMAX operator Altitude. Alvarion's Mobile WiMAX 4Motion solution will be used by Altitude to extend its coverage and provide voice and data services at 3.5 GHz to corporate, ISP and residential users in the Jura and Deux Sevres districts.

The rollout of this commercial network is already underway, with plans to be completed in early 2009. The new network will offer an enhanced portfolio of high quality wireless broadband services over Alvarion's Mobile WiMAX solution, including indoor and outdoor CPEs.

"Building on our success throughout the region of Aveyron, we see an increase in demand for WiMAX broadband services," said Fabrice Ballart, Managing Director of Altitude Infrastructure. "As always, we are committed to provide the best services and cost effective solutions to our customers, and therefore growing with Alvarion was the natural choice for moving forward and enabling seamless connectivity to the residents of France. This expansion will allow us to reach more customers and offer them the benefits of WiMAX at competitive rates."

"A pioneer of WiMAX in France, we congratulate Altitude on the expansion of its network and look forward to our long-term partnership," said Tzvika Friedman, President and CEO of Alvarion. "Increasing network capacity with our Mobile WiMAX solution enables Altitude to maintain a competitive position in the challenging market while ensuring quality of service and innovation for future expansions."

Alvarion's end-to-end 4Motion solution is the foundation of the company's OPEN WiMAX ecosystem, which combines BreezeMAX and other best-in-class systems. A complete all-IP Mobile WiMAX solution, 4Motion is designed to enable service providers to offer subscribers fixed and mobile Personal Broadband services anytime, anywhere. The 4Motion solution is comprised of core network elements, IP radio networking elements and end user devices.

Aspects announces SWP/HCI suite of tools

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Aspects Tools has announced the release of Tool Box 1.0, its new suite of test tools for mobile handsets and (U)SIM cards.
                 
Tool Box comprises tools for monitoring communications between a mobile handset and a USIM card; testing a USIM card's behaviour and profile; testing a mobile handset; and running ready-made test suites. As well as supporting ISO 7816, GSM and 3G, Tool Box adds SWP/HCI support as well as CDMA2000 translation.

"Tool Box 1.0 gave us the chance to start again," said Steve Lincoln, Aspects CTO, "using everything we have learnt over the years and including our customers' suggestions to build an exceptional suite of new tools. Tool Box was a great opportunity to improve the usability and power of our offering. Aspects Spy, for example, has been designed to make spying a much more intuitive process. Aspects Spy's split view, multiple protocol views and timeline makes the session easier to follow, and our inspections offer automated session analysis to reduce the time required to troubleshoot."

The first release of Tool Box also sees the introduction of Aspects Mobile, a new tool for testing cards. Aspects Mobile allows users to write tests using Aspects powerful high-level Java APIs; to run tests and to save certificates and batch summaries that can be read by Aspects Viewer, a free session and certificate viewer.

André Reumerman, Aspects' CEO, adds "Before we had two version of everything: one for GSM and one for 3G. Now, we have only one. Customers pick the technologies they work with and then add tools and test suites to build their own, custom-built tool box. It makes sense."

Aspects has developed Tool Box 1.0 to support Aspects' existing hardware environments as well as those of their hardware development partner, Micropross. Micropross' SWP/HCI hardware platform MP300 TC3 is Tools Box' launch platform. Aspects and Micropross announced their partnership on October 16, 2008.

Wapple launches Architect

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Wapple has announced it is unveiling Wapple Architect, which is claimed to enable developers to quickly mobilize existing PC web applications and create new mobile services that integrate existing data and content.

"Architect is a ground breaking technology that integrates at the very heart of an existing web application, unlike transcoding systems," claimed Rich Holdsworth, CTO at Wapple.

Only 50% of traditional websites can be viewed via mobile, the other 50% provide a poor user experience because they have not been designed for mobile devices.  Wapple Architect is claimed to dramatically cut the time and cost of mobilizing web applications and delivering rich multimedia mobile content. And because Wapple's device profiler automatically recognises the characteristics of any mobile device, the application and content instantly repurposes to work on the thousands of different handset and software combinations on the market. This eliminates the need for manual device or browser profiling or developing multiple versions that have held back the growth of the mobile internet, says Wapple.

"There is growing demand for good quality mobile applications and content, but developers have been faced with the impossible task of supporting more than 50,000 device and software variants," says Holdsworth. "The result is that many have either used crude transcoding to deliver very basic content or spent weeks developing different sites for different phones. With Wapple Architect, developers simply build it once and let Wapple's delivery engine do the rest."

At the heart of Architect is Wapple's 'unique', easy-to-understand XML-based mark-up language, WAPL (Wapple Application Programming Language). This enables the development of genuine device independent applications that can be written in any language and output in WAPL.

WAPL works in the same way as HTML/XHTML for websites and applications. Once WAPL files have been added, Wapple's web services will detect if a mobile device is being used to access the site and output WAPL as the view file.

The Wapple Exhibit device profiler and delivery engine provides dynamic and intelligent optimisation so that applications and domains developed using Wapple Architect are accurately rendered not just for all of the devices in use now but from the moment a new device or update is launched onto the market.

"More than 100 new device and software combinations appear every month," Holdsworth continued, "By using Wapple Architect, developers are future-proofing their mobile applications. Our delivery technology simply identifies new device properties the moment they are used and presents content in the right way. The correct mark-up language is delivered, logos and other images are never distorted or in the wrong colour, navigation is presented in the most appropriate way and only content the device is able to handle is displayed and adapted to the screen size."

A beta version of Wapple Architect is available from today.

Independent research said to demonstrate EU roaming regulation jeopardizes Austria’s telecommunications industry

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At a press conference held yesterday evening, the telecommunication expert Professor Kruse from the Helmut Schmidt University of Hamburg, Telekom Austria Group's mobile subsidiary, mobilkom austria, T-Mobile Austria and Orange (Austria) warned about the EU roaming regulation's negative effects on Austria's mobile industry. Kruse, who knows the Austrian market very well, presented independent research on the effects of the regulation on the Austrian telecommunications industry.

The outcome of the analysis is said to show a dramatic scenario: the decrease in EBITDA due to roaming regulation amounts to a total of EUR 81.5 million for the three Austrian mobile providers: mobilkom austria, T-Mobile Austria and Orange (Austria). This decline has a direct impact on investment volumes of the three providers, which decreased by 41.2% in the first half of 2008 compared to the same period of the previous year. In absolute terms, this means EUR 128.3 million in the first half-year 2008 versus EUR 218.2 million in the first half-year 2007, prior to the introduction of the EU roaming voice price caps.

The call volume effects forecasted by the EU did not take place: the average price per roaming minute (for both active and passive calls) decreased by 43%, however, the three mobile operators reported increases of only 3.7% for active roaming minutes and of 10.3% for passive roaming minutes. As a result, price cuts could not be compensated with rising call volumes. Since the introduction of the price caps, voice roaming revenues from active roaming minutes have decreased by 41.4% for all three mobile providers compared to the previous year. For passive roaming minutes the drop in revenues amounted to 37.4% on a half-year on half-year basis.
Professor Kruse drew the following conclusion: "Since its deregulation, the Austrian telecommunications market has been marked by intensive competition, which has led to considerable price reductions for the benefit of the Austrian customers. However, the central intervention measures of the European Commission in some areas of the price shaping process have resulted in negative effects on national price structures." 

"The Austrian mobile telecommunications sector is marked by three key attributes: an extremely high penetration rate of 122.5% (as of end of September 2008), the lowest prices when compared against international benchmarks and an internationally recognised strong commitment to innovation," said Hannes Ametsreiter, CMO mobilkom austria and Telekom Austria. "The planned intervention measures of the EU Commission with regard to roaming price caps for both SMS and data as well as the plans for pulsing, represent a massive threat to the Austrian mobile telecommunications industry. If we are obliged to reduce investments due to the aforementioned regulations, this will have repercussions on Austria as a business location as well as on customers," added Ametsreiter, warning that further financial losses of the same magnitude are expected due to planned increases in roaming regulation.

Wolfgang Kniese, CFO T-Mobile Austria, pointed out: "This research study confirms our point of view: the assumptions of the European Commission, according to which the negative effects from price cuts were to be counteracted with an increase in call volumes, proved wrong. On the long-term this results in negative effects for the entire industry. In the current context of the global economy this approach is in contrast with the EU political intentions of promoting growth via investments."

"As a traditional tourism country Austria is particularly exposed to roaming regulation compared to other EU member states," said Michael Krammer Orange CEO in Austria. 

The number of foreign visitors' call minutes within Austrian networks increased by 24% due to two effects: a good winter season and the 2008 European Football Championship. However, revenues per minute decreased by 44.8%.

Mr Krammer further pointed out: "In particular, the reduction of roaming prices at the wholesale level does not bring about any benefits for Austrian consumers. Quite the reverse, it leads to a capital outflow of millions of EUR to foreign countries as Austria is a popular tourist destination, which results in more customers of foreign networks roaming in Austria than the other way around. The EU regulation is weakening the entire European industry, while hitting Austria particularly hard."

Mobile phone market worth USD200bn in 2013 – emerging markets to represent 60% share, says report

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Revenues from mobile phone sales are expected to grow at 6.8% CAGR between 2007 and 2013, and should exceed USD200 billion by the end of 2013, according to Informa Telecoms & Media in its latest Future Mobile Handsets report. Emerging markets, including Brazil, Russia, India, and China (BRIC) and Africa, will make up the majority global handset market value, with 60% share in 2013. Growth disparities between developed and emerging markets will become apparent within the next five years, says Informa.

Growth will not exceed 2% CAGR in developed markets according to the report, handset market value growth rates are slowing significantly in developed markets and, if the current economic slowdown persists, could even turn negative after 2009. Informa does not expect revenue growth from mobile phone sales to exceed 2% CAGR in Western Europe, 1% in North America, and less than 0.5% in Japan between 2010 and 2013. In these regions, the smartphone market will represent the major growth area. Revenues from this type of phone will represent more than 55% of total handset market value in North America, Western Europe, and Japan. However, this growth will only help offset the sharp decline of non-smartphone market value.

Handset market volume sales in these regions are reaching saturation, leading to increasing competition between handset OEMs. The price war will only intensify at a time when new entrants such as Apple and Google are increasing their pressure on competitors to reduce their prices mainly for feature phones and smartphones.

"With the ongoing fall of feature phone and smartphone ASPs, several leading handset vendors are now looking for new ways of controlling handset manufacturing costs in order to maintain margins", said Malik Saadi, Principal Analyst at Informa Telecoms & Media and co-author of the report.

"With this in mind, vendors have already shifted the majority of production plants into low labour cost regions such as China, Taiwan, India, Vietnam and Eastern Europe and now they have to play the only remaining card: lowering the bill they pay for chipsets and terminal software", Saadi continued.

Device vendors have traditionally relied on customized chipsets for powering their products. Now that modem chips are becoming a commodity, and vendors are adopting off-the-shelf solutions, price competition is expected to increase significantly, requiring suppliers to generate significant economies of scale.

The mobile handsets industry is also turning its interest to open-source, a community based approach, which promises vendors a reduction in or the elimination of royalties related to terminal software and will also help them lower the cost of maintaining commoditised software because, under open source rules, this cost is shared among all members of the community rather than being borne by a single vendor.

With all these efforts OEMs will find it hard to maintain feature phone and smartphone margins in the future. This is due to growing competition in these market segments involving different types of vendors including incumbent OEMs, consumer electronics vendors, PC vendors, and internet content providers.

"Looking forward, it is becoming clear that, in these regions, handset vendors can no longer rely on mobile phone sales to sustain growth. They will have to look at other opportunities, for example getting involved in content creation and service offering", said Saadi.

This trend is already happening as a number of device vendors such as Nokia, Apple, and Sony-Ericsson are seeking to create end-to-end ecosystems linking their devices to services they offer. Not only will this enable them to differentiate themselves by offering enhanced user experience to their customers but it will also create new revenue opportunities for them by either delivering their own services or partnering with mobile operators to deliver these services.

Smartphones versus non-smartphones:

The growth in value of the mobile phone market will be driven by the smartphone segment, which will see double-digit annual growth until the final year of the forecast period. The annual value of non-smartphones will register almost at zero growth until 2011, partly due to the aggressive migration of subscribers in developed markets to smartphones with an adoption level exceeding 60% in 2011. After that year, the value of non smartphone sales will start to grow again but this time driven by the uptake of 3G and 3.5G services in emerging markets such as China and India.

The value of the global smartphone market will grow from almost USD39 billion in 2007 to more than USD95 billion, 47% of the total handset market value in 2013. This impressive potential is encouraging device vendors to prepare strong strategies to tap into this lucrative market. A number of vendors are increasing their involvement in open mobile terminal software, which is a core foundation in the development of smartphone devices. Open source will play an essential role in bringing smartphones to the mass market. A number of mobile open source foundations have been created within the last two years; including the Symbian Foundation (SF), the Open Handset Alliance (OHA), and the Linux in Mobile foundation (LiMo). Virtually all OEMs and the leading operators are actively working within these organizations and preparing themselves to compete strongly in this market segment.

 "This development clearly indicates the industry is entering a new era where product differentiation will increasingly shift from hardware to software. Vendors who have prepared themselves for this radical change will find themselves in a better position than those who continue to differentiate their products on the basis of hardware" said Saadi.

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