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Mobile World Congress Intro

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The black suits were back, and the show was very business focused, serious even. And Mobile Europe had its team looking out for the most important news across the industry – from network equipment to application development

 

Sync to unlock mobile cloud conundrum

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Should operators stay or go now?

Sync that actually works, and can work across the widest possible variety of handsets, could be the tool that unlocks the cloud services space for mobile operators, according to Hal Steger, vice president marketing, Funambol.

 

Steger said that one reason operators have had little success so far with cloud services is that “technical issues with sync have been huge. They’ve really been big.”

Steger highlighted Vodafone 360 as a cloud-based service that had not met expectations, partly because the full experience had been available on only two dedicated handsets, and partly because the technical issues of syncing content proved challenging.

Generally, providers of cloud services have found the sync element harder than they expected, he said. Even Apple took months to sort out its MobileMe service, and that was just targetting dedicated devices. When operators are faced with such a diversity of devices, all of which iterate content in different ways, then things get much more complex.

“Operators are at a fork in the road,” Steger said. “They have to decide if they are in or out [on cloud services]. If they are in, should they build it or buy it? If they are out then they risk handing over control of the customer to Google.”

“Google offers sync for free,” he said, which challenges operators to compete for control of customers, but also to find a business case upon which to do so. Steger believes that Freemium and ad-supported models could be the answer.

Another example would be to provide services that are only charged for when activated.
“An operator could provide a back-up service for free, but if a user then loses their phone, then they have to pay a charge to get that data back,” he said.

Steger said that there were operators moving ahead with the cloud services model. Funambol is working with a “Tier 1” operator in Asia which is targeting its 50 million subscribers, most of whom do not have smart phones, with a sync-ed content service.

Steger’s titbits, hints, tips, and bitches:

Tit:
One unnamed UK operator will shortly be launching a home internet device that uses Funambol’s technology to sync internet-based content onto the appliance, which will operate as a sort of central internet hub in the home.

Bit:
One French operator had managed to attract just 10,000 users to its IM service afte three years of marketing. When they moved to an ad-supported model it went through the roof. Mobile could services can be ad supported too.

Hint:
We’re about to be integrated in a whole load more device makers, following us being made the de facto sync solution for Qualcomm’s chips, such as Snapdragon.

Tip:
Alcatel-Lucent is getting good traction with its services business, hooking the largest US cable company, and looking good to get more business.

Bitch:
Operators hated RIM because it got very arrogant and made a lot of money, but on the other hand they cracked open the enterprise market. Now they’re in a similar quandary with the Cloud.

 

Orange augments its own reality?

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A little snippet from the IAB’s “Mobile marketing without the hype” event yesterday saw Steve Ricketts, Head of Mobile Commerce and Marketing Services at Orange, trumpet the fact that 20% of all attendees downloaded its Glastonbury application last year.

This year, Rickets said, Orange would be adding an Augmented Reality navigation feature to the application. People will even be able to load the location of their tent, in the app, and be guided home to their sleeping bag at the end of a hard day on the sauce, or whatever.

The audience of fashionably-shirted, 28 year old mobile brand managers nodded along.

IBM is also pushing its Seer AR app for Wimbledon, which it has developed upon a trial launch last year.

Yet, what is this? Here comes this year’s pessimists ADC, to pour a glass of cold water on such fripperies. It says that when mobile networks can barely support voice and text at such big events, it’s a little much to expect a decent customer experience for things such as AR.

ADC man John Spindler, who sounds like a man who’s spent too long in a queue himself, said “AR continues to create a significant buzz, but the technology’s potential can’t be fulfilled yet, and unfortunately many tennis fans are likely to be disappointed when they try and use this Wimbledon app,”

Naturally, ADC’s beef is that events need more dedicated support to increase coverage and capacity.

Spindler continued, “Anyone who has been to a major sporting event will be familiar with the frustration that accompanies dropped calls and text messages that fail to reach friends until long after the match is finished. With AR and the increasing popularity of smartphones, this is becoming even more of a concern. At present, fans simply aren’t getting the service they want, and venue operators are struggling to make the most out of apps that supply information such as the length of the queue for strawberries and cream.”

One Glastonbury regular who downloaded the Orange app last year had this to say. I downloaded it last year. Worked ok sometimes but was pretty slow, would occasionally freeze and on a couple of occasions wouldn’t launch at all. In the end it probably wasn’t worth using as it seemed to drain my
battery really quickly.
As a Glastonbury veteran I would be very surprised if the AR app works properly. Last year I received a text while leaving on Monday morning that had been sent on the previous Saturday. If the network can’t support basic functions like text I think AR might be a bit of a stretch.

 

Truphone announces agreements with Vodafone Netherlands and Orange in Spain

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Truphone today announced that its Truphone Local Anywhere service will be available in the Netherlands and Spain ‘within months’. The global mobile operator has forged agreements with Vodafone Netherlands and Orange in Spain, providing Truphone with access to the operators’ mobile networks in these markets to deliver Truphone Local Anywhere voice and data rates and local numbers to its worldwide customer base.

Truphone says the partnerships will mean that customers will benefit from the service’s proposition of ‘local rates and local numbers’ in five countries: Australia, the Netherlands, Spain, the UK and the US. Elsewhere, the service provides competitive roaming rates, it says.

With over 70 million visitors to the Netherlands and Spain each year, and a combined outgoing traffic of 33 million people, Truphone says itself and its partners have a huge opportunity to offer customers from all over the world savings of up to 90% on their roaming, international calling and data charges both at home and abroad.

Truphone Local Anywhere provides customers with the following benefits, on a single SIM card, everywhere that Truphone has agreements with local operators: Local rates: bringing an end to phone juggling and SIM swapping to avoid costly mobile roaming charges; Local numbers: allowing contacts to reach Truphone customers wherever they are without paying the price of an international call

“Our operator partners recognise that Truphone Local Anywhere represents a breakthrough for the international traveller market, providing them with a really elegant, cost saving and convenient mobile communications solution,” said Geraldine Wilson, CEO of Truphone. “We want our customers who live, work or travel abroad to benefit from paying local rates world over, and we are delighted to announce that we will soon be live in Australia, the Netherlands and Spain as well as the UK and the US.”

The service will become available to customers in the Netherlands and Spain in the autumn.

Roamware announces global availability of ‘Cardless ATM’ solution

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Roamware, a global specialist in mobile roaming solutions and financial services, has announced the global availability of Cardless ATM. The service enables bank customers to withdraw cash from an ATM without the use of a cash card, and can be used in case of loss or theft of a cash card as well as to send money to friends or family at home or abroad.

Cardless ATM is already in use in Europe – Permanent TSB (PTSB) launched the service in Ireland as part of its mobile banking solutions in 2009. Branded as ‘Emergency Cash’, the service allows customers to send €100 to anyone in Ireland simply by sending an SMS. Upon receiving the text message, the recipient may go to any PTSB cash point to withdraw the emergency cash – without the need for an ATM card. Registered customers can request payment five times per month up to a maximum of €500 (€100 per withdrawal). The account holder is charged €2 per withdrawal.

“Emergency Cash is one of the many ways we are differentiated in the market,” said Eamon Martin, Online Development and Mobile Banking Manager at Permanent TSB. “And it gives our customers peace of mind – knowing they still have access to cash if their card is stolen.”

“There is great interest in this product from banks around the world,” said Avnish Chauhan, Executive Vice President at Roamware. “It is particularly of interest in Asia and Africa where banks plan on using it for mobile money purposes, that is to send money to friends and family. This is a cost saving solution that could potentially complement ‘no frills’ bank account offering to underbanked and unbanked communities in developing economies,” added Avnish.

 

New study forecasts $416bn worldwide broadband access market, as operators adopt “Happy Pipe” strategies

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Both fixed and mobile broadband markets will continue growing in revenues, up to $416bn in 2020, but operators face some hard decisions about future business models, according to a new study published by the Telco 2.0 Initiative.

The new report, “Mobile, Fixed & Wholesale Broadband Business Models: Best Practice Innovation, ‘Telco 2.0′ Opportunities, Forecasts and Future Scenarios” finds that telecom operators will benefit from both new types of broadband wholesale and more sophisticated direct-to-consumer retail propositions and tariffs. Recent introductions of new tiered and capped wireless Internet data plans are early evidence of this trend.

Key findings from the report include:

  • Global broadband access is forecast to increase from $274bn in 2010, to $416bn in 2020, an increase of 52% in revenue terms.
  • More than half the revenue growth will come from wholesale and “two-sided” fees for improved access capacity and quality.
  • By 2020, mobile broadband will be worth $138bn, or 32% of the total broadband industry revenues.
  • Three new revenue streams are identified: “Bulk Wholesale”, “Comes with data”, “Slice and Dice”.
  • New ‘upstream’ customers are forecast to generate over $90 billion in broadband revenues globally by 2020.

Many operators are said to fear the supposed risks of becoming “dumb pipes”, but the study suggests the forecast market value means the term “happy pipe” is more appropriate for some. Certain telecom carriers will be able to add further value through enhanced “Telco 2.0” services and platforms, but it is important to note that the basic carriage of data can itself be profitable and a source of substantial growth.

On the conventional retail broadband side, the big winners are fibre-based fixed services and mobile data for smartphones, says the report. ADSL and cable revenues will peak in mid-decade, and then decline with substitution from the progressive deployment of fibre. PC-based mobile broadband retail revenues will grow strongly in the short term, before being impacted by price competition and a shift from user-paid retail subscriptions to new wholesale-enabled models.

The  study predicts that the wholesale market for broadband will evolve in three separate directions:

  • “Bulk wholesale” is an evolution of today’s approach to MVNOs and data roaming in mobile, or loop-unbundling and open fibre access in fixed markets. The report predicts an acceleration of this type of wholesale provision, as governments force greater openness on telecoms licencees, and operators look to alternative partnerships to supply new market niches with capacity. There is also a possibility for parties other than the end-user to pick up the bill for subscriptions – for example, some local authorities are now providing free broadband to disadvantaged communities.
  • “Comes with data” business models have started to emerge recently, with devices such as the Amazon Kindle. Here, a product vendor or service provider contracts for data capacity with the broadband provider, and bundles it in a combined offer – the user does not have a subscription or direct relationship with the telco. The report expects this approach to be important for laptops, netbooks, tablets and various other new device categories.
  • “Slice and dice” wholesale is more complex, and more controversial. This involves operators selling data capacity in fine-grained “parcels” to parties other than the user, who is typically also paying for some level of access. This type of “two-sided” business model could involve deals with device vendors for inclusion of data in bundled M2M offers, or to content/application providers where they pick up the bill for data transmission rather than the end-user.

The incremental revenue opportunity for new “slice and dice” wholesale business models in mobile broadband alone is forecast to be $21bn worldwide by 2020, says the report.

According to Chris Barraclough, co-author of the report and Managing Director of Telco 2.0, “Telco 2.0 is not about throwing away existing operator business models, but about evolving them to generate additional value. In new Telco 2.0 style ‘two-sided’ business models, there are ‘upstream’ and ‘downstream’ customers – upstream customers are typically enterprises or merchants seeking to reach their markets – the so-called ‘downstream’ customers.”

“As we show in this report, there are many creative ways that operators can add more value for existing downstream customers.  However, it is also clear that those companies providing services over the internet will increasingly seek to mash-up connectivity more tightly with their own offerings, for example by including connectivity as a part of their products.  These new ‘upstream’ customers are alone forecast to generate over $90 billion in broadband revenues globally by 2020.”

The report’s co-author and founder of Disruptive Analysis, Dean Bubley, said “Both fixed and mobile operators need to look beyond the traditional ‘end user subscription mindset’, and examine new and innovative wholesale opportunities. At the same time, they need to embrace radical evolution of their retail portfolios – for example, supporting prepaid fixed broadband, or offering innovative tiering and policy structures for mobile Internet access from smartphones and tablets. Whoever coined the term ‘dumb pipe’ has cost the industry billions in shareholder value”.

Femtocell Security, SIP and Services: Lessons Learned and Future Visions

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Webinar now available to view

Mobile Europe’s webinar, produced in association with Acme Packet is now available to view.

 

Femtocell services have advanced from the world of hype and standards to the real world, with a number of service provider launches  – and more pending.

This webinar provides a state of the market update, as well as a look to the future. Based on experiences from service provider services and trials, this session provides:

  • Lessons learned from service provider services and trials
  • Key features and functions for success and scalability

Looking to the future, this webinar also explores:

  • Vendor and operator requirements to meet femtocell hype
  • Enterprise femtocells
  • Role of SIP signaling and IMS for future femtocell services

Host:
Keith Dyer, Editor, Mobile Europe

Panelists:
Peter Jarich, Research Director, Current Analysis
David Swift, Senior Manager, Product Marketing, Alcatel-Lucent
Albert Lew, Senior Product Manager, Acme Packet

 

Details:

Webinar title: Femtocell Security, SIP and Services: Lessons Learned and Future Visions

Held: 2pm BST, 15 June, 2010.

Link to archived event.

 

Mobile payment transactions to double in value to $200bn by 2012, says research

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A new study by Juniper Research forecasts that the value of digital and physical goods that people buy with their mobiles will reach $200bn globally by 2012, compared to just less than $100bn this year. Digital goods include entertainment and tickets, whilst physical goods include groceries, gifts and books.

The new study – Mobile Payments for Digital and Physical Goods – found that the availability of secure, easy-to-use, payment applications and the growing realisation of users that they can make ecommerce purchases by mobile will drive the market.

Report author Howard Wilcox gave more details: “Our research showed that the purchase experience has been enhanced by improved mobile commerce transaction processes due to faster mobile networks, more powerful devices and much more user friendly Smartphone apps. Amazon Payments for example has recently introduced payment-processing tools for mobile devices, enabling Smartphone users to buy with one click.”

However, the Juniper report also underlined that retailers and merchants need to communicate the cost of transactions clearly so that people are not discouraged from buying by mobile.

Further key findings from the mobile payments report include:

  • The frequency of physical goods purchased will be higher than average in developed regions such as North America and Western Europe;
  • Brands, retailers and merchants have a significant opportunity to increase their revenues through highly targeted marketing campaigns, using apps and mobile web payments as a convenience play for users.

Vodafone launches 360 Shop for Android

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Vodafone today announced that it is to extend its Vodafone 360 services with the launch of a 360 Shop for Android.

The 360 Shop on Android has been designed specifically to ensure that customers can easily search for and browse the applications most suited to their needs and interests.  This is achieved through a personalised recommendations tool and dynamically changing promotional areas such as best rated, top downloads, categories and filtered lists. Feature content promotions will be run by local market editorial experts to further showcase locally relevant apps. All paid-for content is charged to the customer through operator billing, with funds regularly transferred into the developer’s bank account, making it simple for developers to keep track of revenue.

Through the 360 Shop on Android, Vodafone is giving apps developers the ability to publish either JIL or native Android apps in the 360 Shop.  Developers can also take advantage of existing Vodafone features such as clear pricing, a transparent review process and in-depth reporting.

“Developers want to know that their app will be seen by consumers, and the 360 Shop on Android has been designed to maximise opportunities for content promotion,” said Lee Epting, Director of Content Services at Vodafone Group. “Initial data is showing that up to a third of the catalogue gets exposed in a single day. This is a market-leading approach which will allow both customers and developers to get great value out of the 360 Shop.”

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