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DeviceAnywhere launches Metrics Report Europe

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DeviceAnywhere, a provider of technological solutions to streamline mobile content creation, certification and customer satisfaction, today announced the availability of the DeviceAnywhere Metrics Report Europe – Summer 2010. Based on empirical data derived from application testing across the DeviceAnywhere product portfolio, the report provides insight into which mobile operating systems and handsets DeviceAnywhere customers are focusing their testing efforts in Europe and how this compares with the US.

The report includes handset testing data from DeviceAnywhere Test Center, an online service which provides access to over 2000 handsets – including smartphones and feature phones – deployed across seven countries and over two dozen carrier networks. Over 350,000 handset testing hours were logged in DeviceAnywhere Test Center in 2009 across 10,000 active users.

Finding highlights included:

– EU DeviceAnywhere users focusing testing time on smartphones. Smartphone usage accounted for 61.3% of testing time in Q2 2010. However the overall proportion of smartphone testing time has not shifted markedly in the last 12 months, with smartphone usage at 58% of testing time in Q3 2009. The overall proportion of smartphone testing time is slightly larger than in the United States, with US developers spending 54.7% of their time on smartphones in Q2 2010.

– Android testing time is on the rise. In Q2 2010, Android was the fourth most tested OS in EU market, after Symbian, BlackBerry OS and Microsoft Windows Mobile. The percent of time spent on Android devices out of total EU smartphone testing time rose from 1% in Q3 2009 to 4.9% in Q2 2010, a trend that DeviceAnywhere expects to continue as the number of Android handsets rises.

– European developers show radically different priorities to US developers. Nokia devices dominate the EU market with 54.1% of total testing time in Q2 2010, compared to 7.6% of total testing time on US devices during the same time period. Likewise, Symbian devices dominate the smartphone space, with 64.2% of total EU smartphone testing time in Q2 2010. On US handsets, Symbian accounted for just 4.0% of total smartphone testing time. Other major contrasts include the focus on BlackBerry and Motorola devices. In the US, developers spent 25.7% of overall testing time on BlackBerry devices, compared to 2.6% of time in Europe. And US developers spent 16.6% of their overall testing time on Motorola versus 4.6% in Europe.

“Because we work directly with over 10,000 application developers from every segment of the mobile ecosystem across the globe, across all handset manufacturers and operating systems, we have privileged data on the broader trends in mobile application development and testing,” said Faraz Syed, CEO of DeviceAnywhere. “Following the success of the DeviceAnywhere Mobile Metrics US Report we chose to perform similar usage analysis of our European operations, hoping to provide insight into similarities and key differences into how the two markets are developing.”

Syed continued: “This report has shown that there are some key differences in the development and testing trends amongst our European and US customers which appears to indicate different development strategies. While the European handset and operating system testing data is broadly aligned with overall market shares, US developers appear to be developing for emerging players with popular application stores. With that said, it will be interesting to see how the introduction of additional devices based on mobile operating systems, such as the iPad and Samsung Galaxy Tab, will have on our metrics in the future.”

Nokia announces improved developer tools

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Nokia today unveiled a number of major improvements in developer tools, said to make it simpler, easier and more lucrative for people to build apps.

Features include ‘significant’ enhancements to the Nokia Qt Software Development Kit (SDK) resulting in a 70 percent reduction in the number of lines of code required when developing for the company’s family of Symbian smartphones; improvements in the Ovi Store user experience including a new look and feel, making it faster and making apps easier to find; and lower barrier of entry and increased monetization opportunities for developers, including free Java and Symbian signing, in-app purchase, improved revenue share, and advanced developer analytics.

“Our announcements will certainly bring more great apps to Nokia products, especially our new family of Symbian smartphones announced today,” said Purnima Kochikar, Vice President for Forum Nokia. “We have made it much simpler, removed obstacles and made it more lucrative for people to build apps for our phones. We believe that this will convince more developers to build apps for the millions of people, in more than 190 countries, that are using the Ovi Store on their Nokia devices.”

Qt is pre-installed on all new Nokia smartphones and downloadable to millions of smartphones people are already using. Using the Nokia Qt SDK to build their apps, developers will discover a complete, easy-to-use tool that brings a shortened workflow, simplified development and intuitive UI libraries resulting in 70 percent fewer lines of code, cutting creation time dramatically.

New opportunities for developers will include in-app purchase, enabling a wide range of app pricing options in Ovi Store such as subscription models, micro-transactions, or “try and buy.” This means if people enjoy the free version of the app, they can easily upgrade to the paid version. It also allows developers to build added value into their apps such as the sale of virtual goods, additional levels for games, or enhanced or localized in-app features.

Mikael Hed, CEO of Rovio, the company behind one of the world’s most popular mobile games, Angry Birds, is pleased to bring the game to Nokia devices. Speaking about the new in-app purchase feature in Ovi Store, Hed said, “We now have an elegant mechanism for providing premium content within games, like Angry Birds, in a way that doesn’t interrupt people playing the game.”

With the Nokia Qt SDK, developers can also future proof their app by easily adapting them to run on future mobile platforms such as MeeGo, while taking advantage of any additional features or APIs those platforms bring.

Nokia says it will focus on making developers more money by leveraging the largest operator billing footprint available and greatly improving the operator revenue share for payments made after October 1. Nokia has also removed the time consuming and costly step of app signing. With one click, Java and Symbian apps signing is complete.

Nokia’s acquisition of Motally provides rich in-app analytics for developers and publishers to better track, report and monetize their content; these capabilities will be extended to Qt, Symbian, MeeGo and Java platforms.

In addition to the refinements with the Nokia Qt SDK for smartphones and mobile computers, Nokia also announced an SDK for Series 40 Touch and Type – the industry’s first touch SDK for mobile phones.

Vodafone’s Colao tells it how he sees it

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Vodafone’s CEO Vittorio Colao gave an interesting keynote speech today at Nokia World. The speech formed a very clear statement of this operator’s priorities, and as Colao acknowledged it probably speaks for most operators.

I think it stands repetition, and because it also stands a chance of being drowned out amongst all the other news from Nokia World, I thought it might be worth picking up on a few of Colao’s points.

First off, Colao noted that a while back things were fairly simple between and operator like Vodafone and a device maker like Nokia. Vodafone needed to concentrate on the network, Nokia on the devices, and that was it. There were really only two priorities. Now Colao thinks that the industy needs five things. And here they are, with our comments added.

Networks

Keep Investing
“The industry needs high speed, fast, ubiquitous high bandwidth. What is coming out of Vodafone’s customers’ interviews and research is that the expectation of network quality is rising very fast.
“We have to invest on all the platforms that can deliver this, not just the radio networks, transmission and access, but also in distribution and care. I would like to stress that we at Vodafone been among the early ones investing in this area, and we have never cut investments in this area. So today 50% of our network delivers speed of 14.4 down and 2Mbps up.”

We need tiered pricing based on QoS
“So data will explode; however, data costs and pricing has to adjust. I think today we are already providing caps, and different levels of service to customers, for different times of day, but more will come. The principle here has to be that every class of service must have its own price and every customer must be able to pay for whatever level of service he wants. We cannot penalise those who pay more. It’s very important that we have an intelligent debate on the internet and especially the mobile part of it.

Comment: The implication is clear. We will invest in the network, indeed we know we have to, and are happy to. But pricing has to adjust in line with our costs. There are also implications here for application development (see part 5).

Devices and OS

Competition and choice is all
“On OS, as we have said many times, we want competition, choice and market-driven success. And I think these principles should be welcomed by Nokia and the Nokia community. We will support whoever adopts those principles. Choice and competition are the most important things to deliver.

Smartphone affordability
“Our customers are saying that pricing is becoming more important than features in the new segment of adopters for smartphones. It is essential that affordability becomes available for the emerging market. We are very committed to really leverage on affordable devices for emerging markets, to really push the adoption of data and smartphones.”

Comment: Don’t fence us in at the top end. Similarly, we have a variety of sectors we have to address and we need the tools to do so in all areas. Get the prices down so we can open up mobile data in emerging markets

Content and services

Consumer usage
“This is what our customers are really doing: taking pictures and video continue to be the most important activities and also calendar management. For smartphone usage, one third of active customers have browsed, 25% played games, 20% email, 15% social networking and 11% actively use maps. These are real consumer customers.”

Data forecasts
“Gaming is  the top paid app. After that music. Then social networking, where Facebook is the king, then news, weather and normal content thing. Our forecasts on content and services see social networking useage doubling in the year, with navigation showing an increase of 90%. Personally I believe that media is migrating successfully and quickly into the mobile world.”

The consumerisation of the corporate:
“There is a real consumerisation of devices in the corporate. It’s not just about email, but much more off the shelf applications. The consumerisation of business behaviour is happening fast. This isn’t just about the

Comment:
Content and services isn’t just about the high end, and not just about the consumer. Location can add to services and is set for growth.

Applications

Recommendations for developers
“We have two recommendations for developers. First, now is the time to tailor apps to individual users. We can have user orientated search and recommendations. We at Vodafone can really help you because we have loads of customer information in a security-sensitive managed way. We can help developers really increase the value of your applications. Second is operator billing. It’s quick and intuitive, pre and post pay. We at Vodafone have already opened up to third parties and the early indications are this is really a good way to increase the adoption of paid apps. Lets think about the billions that will get into smartphones but don’t have a credit card.”

Adding value to the developer
“The most important thing is what we can share with developers. We have a great reach of data concerning customers. Who they are, where they are, how they talk, how their handsets behave. And we operators can deliver two more things which I believe will be incredibly important . The first is privacy and the second is security. We need to always protect our customers’ data so privacy and security are not a concern. That could be the only problem we see in front of us.”

We need WAC and JIL, not closed OS-app models
“We need to avoid the closed, vertically integrated models. We need to limit the choice for the customers because this will turn into a worse experience for them. We want a truly open environment, the Wholesale Applications Community (WAC) that we’ve started is an example of that – in which OS, devices and apps are decoupled as much as possible and operators are all on the same footing.

“This means content owners can monetise across the whole base. That’s an opportunity for Nokia and other OS owners to really widen their reach. If a closed model becomes dominant, we will find there’s a  heavy price in terms of loss of competition, not just in OS but for everyone in the value chain. And even if no system prevails and we have fragmentation, we could end up where things are even more complex for developers, and the customer has a more limited experience and sense of being stuck into something.”

“Developers should be able to develop once and go across all different environments and be able to monetise as much as possible. This is why we at Voda created JIL which now has turned into the WAC. Both initiatives were conceived at the end of the day to remove complexity and increase choice. Personally I beleive that Nokia could be a great partner in that opportunity.”

Comment:
This is a really strong statement of operator value to developers – in billing and customer data, but also in reach and openness. It’s also a clear commitment to the WAC open standards model, and one which calls on other OS “owners” to get involved.

Ecosystem profitability

“We clearly need to make sure there is the right return for all the players in the ecosystem. This means first pricing should be adjusted to reflect usage and load. You developers have to factor this into your thinking for apps in terms of usage, load, network interaction. We are approaching the end of the free culture.

“Second, segmentation must drive the right device in the right segment at the right price delivering the right experience. Third, we need to be sure there is enough margin for developer, content owners and the media players to really have a strong incentive to develop locally relevant experiences for the customers.”

Comment:
Colao hints here in a change in the way money is going to go around. Developers have to think about the network impact of their apps because there will be a network-related toll at some point, somehow on intensive apps. Device makers need to make sure they have operators’ key segments covered, But Vodafone knows there needs to be margin for everyone involved.

I hope you agree that was worth recapping. As I said, I think it was a clear statement of how Vodafone sees its business at the moment. It wants to invest in technology and grow data use, but it needs to see pricing change. It also needs to see support from the developer and OS community for a more open model. In return, those partners will see greater paybacks than by working with vertically integrated players.

Good speech, Vittorio.

 

ZTE to build CDMA network for Polkomtel

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ZTE, a global provider of telecommunications equipment and network solutions, is to upgrade Polish operator Polkomtel’s national CDMA network. ZTE will supply equipment for the network in the 450MHz (L band), upgrading existing infrastructure to improve coverage and enable data and Push-to-Talk services.

Polkomtel is one of the largest operators in Poland, with about 14 million subscribers. ZTE Poland will supply all equipment for the network including base stations and controllers, switching nodes, service platforms, and a GoTa digital trunking system.

“There is a growing demand in Poland for data services and high-bandwidth applications. Our subscriber base wants to be connected and make use of social networking. ZTE’s CDMA technology enables Polkomtel to stay ahead of the competition and offer consumers the quality of services and innovative applications they are looking for,” said Jaroslaw Bauc, President of the Board at Polkomtel.

“ZTE has a leading position in the CDMA space and launched the world’s first CDMA trunking solution. This will enable Polkomtel subscribers to benefit from Push-to-Talk services, in addition to the improved coverage and data services this network will bring,” said Mr Xie Junshi, Vice President of ZTE Corporation. “This agreement reinforces ZTE’s relationship with Polkomtel and the operator’s position in the Polish telecommunications market.”

Telmap releases Telmap Navigator for Palm webOS

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Telmap, a specialist in mobile location solutions, providing white-label, fully hosted and managed search, mapping and navigation solutions to mobile operators, has announced the availability of a special edition of Telmap Navigator for Palm webOS, allowing Telmap’s location-based services solution to be accessed on Palm Pre and Palm Pre Plus devices.

The Palm webOS edition follows launches on iPhone, BlackBerry, Symbian, BREW, Android, and Windows Mobile and will allow webOS users to employ the Telmap Navigator solution.

Telmap Navigator for Palm webOS will enable users to be set-up and navigating within seconds. It provides users with real-time, relevant and localized service and some of its key features include: All-in-one solution including in-car navigation, dedicated pedestrian navigation, local search and content; Real-time turn-by-turn navigation with 3D moving maps, voice and text instructions announcing street names; Real-time,  live traffic alerts with alternative route options; Points of Interests information such as gas stations and parking lots along the way; and a full route corridor download that’s conducted at the beginning of the navigation session, enabling quick and seamless re-routing when necessary with no need to re-connect to the server.

The solution will be available first to webOS users on the O2 Germany network, and the solution will include German local content and services such as Lonely Planet and speed enforcement zone warnings. Telmap Navigator is expected to be available for webOS users on other networks in the near future.

“Strategically, Telmap supports many mobile platforms in order to provide a true location experience that can be brought to a wider audience on a broad range of devices”, says Motti Kushnir, CMO of Telmap. “We are proud to bring Telmap Navigator to European webOS users and see this as an important step in our journey towards a more connected and location-aware society.”

 “Palm is pleased to support Telmap and our partner networks in offering European webOS customers Telmap’s popular search, mapping and navigation solution,” said Joe Hayashi, vice president of Platform and Tools at Palm, Inc., a subsidiary of HP. “We’re focused on bringing the best applications to our customers, and welcome Telmap to the growing range of compelling webOS software applications.”

mimoOn claims market leadership in LTE PHY software on SDR silicon for mobile terminals

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mimoOn, an LTE software for Software Defined Radio (SDR) company, has won a further licensing deal for mi!MobilePHY Physical Layer (PHY) software from a leading chip vendor.  The agreement means that mimoOn says it now supplies the majority of SDR chip vendors in the mobile terminals business.

mi!MobilePHY is a complete 3GPP (Release 8) software stack supporting FDD and TDD.  It’s implemented in C and designed for programmable system-on-chip platforms.

According to Brian Robertson, VP Sales & Marketing, “The world’s largest SDR companies recognise that in-house development of SDR software for PHY stacks is too expensive and too slow. mi!MobilePHY offers a market-proven, fully compliant, easily configured and economical short-cut. In the race to win LTE market share, it gives our customers a significant time-to-market advantage.”

Four million new users across eight European countries in six months; and average blended ARPU increased by Euro 1.50, says report

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The subscription service published by Tariff Consultancy Ltd (TCL) – MNO Trends in Europe 2010  – has revealed that network operators are becoming more efficient in managing both churn and ARPU. Overall subscriber numbers have increased by over 4 million users across the 8 countries over the six month period to the end of June 2010 (or over 8 million users year-on-year).

The report also reveals that average blended monthly ARPU levels rose sharply to Euro 25.40 across the 30 MNOs in the 8 countries in the six month period to the end of June 2010 compared with a year ago.

And average blended annualised churn levels have decreased slightly from 27% (at the end of December 2009) to 26.1% at the end of June 2009 across the 30 MNOs in the TCL survey.

But there have been considerable variations between different operators in the 8 countries (which include France, Germany, Italy, Netherlands, Spain, Sweden, Switzerland and the UK). For example, six out of the 30 MNOs in the six-month period to the end of June 2010 also reported large falls in year on year subscribers.

T-Mobile (Germany) reported the largest year on year fall of 2.1 million customers (caused mainly by a decline of 2.2 million Pre Pay accounts) followed by TIM (Italy) with a decline of over 2 million customers and T-Mobile (Netherlands) with a decline of over 1 million customers.

“Most of the MNOs who reported subscriber decline did so for sound business reasons,” commented Margrit Sessions, Managing Director of TCL. “They have decided to shift the balance of the customer base away from low value accounts and had a high percentage of dormant users.”

Some MNOs reported a dramatic uplift in monthly ARPU as a result of moving their focus away from Pre Pay accounts. “T-Mobile Netherlands saw its monthly blended ARPU improve by 6 Euro at the end of June 2010”, continued Sessions, “the longer term benefits of actively managing your subscriber base can result in higher grade customers, and it is encouraging that many MNOs are focussing on adding value rather than chasing higher subscriber numbers.”

The MNO Trends in Europe 2010 also highlights the main pricing initiatives that are being made by the Operators in the 8 countries over the six month period to the end of June 2010 since the last report was published (which covered the period to the end of 2009). Key pricing trends remain the gradual migration from Pre Pay to Pay Monthly plans, with MNO’s continuing to report strong growth in flat rate plans.
Another universal trend remains the launch of new smart phone handsets with lower cost Android-based handsets becoming popular and a number of operators (such as Vodafone & Movistar) launching their own brand smart phone as a low cost entry model.

“Overall, there are signs of more rational pricing being adopted, after the initial flurry of “all you can eat” data plans,” commented Sessions. “Operators are now fine tuning their Mobile Broadband and mobile data smart phone propositions by launching a tiered approach. More education of the customer is needed but a more targeted data tariff plan has a greater prospect of making an economic return for the MNO. So the pricing trends are pointing towards a more sustainable business model for most operators which is a good sign for the future in what is still a mature market in Europe And overall subscriber numbers have increased by over 4 million users across the 8 countries over the six month period to the end of June 2010 (or over 8 million users year on year).”

JDSU teams with smartTECH on solution for optimization of Radio Access Networks

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JDSU today announced it is closely collaborating with smartTECH to offer wireless service providers and network equipment manufacturers a solution that is claimed to dramatically improve and accelerate the assessment of capacity and throughput in Radio Access Networks (RANs).

The JDSU Distributed Network Analyzer (DNA) and Signaling Analyzer Real Time (SART) provide the real-time measurements and protocol analysis that enable smartTECH’s TECHtrace application to model capacity based on actual calls and call flows at the cell level. This combination of tools is the only solution that eliminates the need for imprecise simulation and statistical modeling, which often take months and require significant expenditure on additional technology such as mapping, GPS connectivity, and aerial photography. The solution complements JDSU Drive Test products.

TECHtrace allows users to optimize and troubleshoot the RAN cell-by-cell through SART/DNA’s direct probing and tracing. The solution incorporates data from caller handsets to accurately measure traffic and detect and analyze interference patterns, cell power overlap, the impact of overlap, and where there are gaps. TECHtrace can quickly drill down into millions of calls within a Radio Network Control (RNC) area, and can also localize a specific call on a map, detect where it begins, where the caller is moving, and what type of handset is being used. Operators can assess the causes of dropped calls and determine which handsets function poorly within their networks.

The JDSU/smartTECH solution has the critical capacity to detect the vendor-individualized call flow procedures within a network, and provide both per-vendor benchmark KPIs as well as standards-based 3GPP KPIs. This allows users to view data across different vendors in the same structure and format, and make vendor-neutral assessments of network performance.

The solution also enables operators to determine cell service capability—i.e. whether a cell or cell sectors have the load capacities to support specific types of services such as VoIP or video streaming. Cell service capability is affected by interference, and varies under different scenarios, such as whether a caller is driving or stationary. The solution provides the information operators need to improve load capacities so they can offer the services their customers want.

“TECHtrace has very powerful, industry-unique capabilities, and it serves our customers exceptionally well when it operates on the most accurate real-time call and signaling data available,” said Michael Zach project manager at SmartTECH. “This is why we run our tool on the JDSU protocol analysis test system. We were particularly pleased with the recent recognition of SART as Best Test Product for LTE.”

“JDSU SART, DNA, Drive Test, and smartTECH TECHtrace comprise the most accurate and efficient package of tools available to plan and optimize wireless networks,” said Chris Stanley, director in JDSU’s Communications Test and Measurement business segment. “Our customers can feel confident that the range and complementary design of these tools will equip them to meet challenges posed by high-speed, high-volume networks, now and in the future.”

Tweakker connects half a million mobile users to the internet in four months

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Danish mobile internet connectivity specialist, Tweakker, today announces that it has achieved its first target milestone since launching a new Over-the-Air Application Programming Interface (API) service in May 2010.

As of September 1, more than 500,000 people are said to have used Tweakker’s API to connect their mobile phones to the Internet saving mobile operator customers an estimated $4.75 million in customer care calls in the process. The API also enables mobile users to successfully subscribe and use new mobile services on offer thus generating more revenues for Tweakker’s content provider customers.

The mobile industry loses an estimated $10 billion each year in lost revenues and increasing customer care costs. Every time a mobile customer calls for support, it slashes up to $10 off average revenues per user (ARPU) and with the increasing complexity that Smartphones bring to the market, customer care costs can only increase. The cost of using Tweakker’s online API service is just $0.50 cents per customer: mobile network providers save $9.5 per customer care call simply by subscribing to Tweakker’s API service, claims the company.

Tweakker’s API is disruptive technology. As the lowest cost Over-the-Air (OTA) solution on today’s market, it offers the mobile customers of MVNOs, service providers and web content providers instant access to its configuration engine at any time from any location.

More than 10,000 phone model variations and 2,200 OTA-enabled phone models are currently supported by the API, a figure that is said to increase each month as new phone models are launched into the market. No other mobile connectivity company provides such support, claims Tweakker.

The API also provides online mobile guides in more than 30 languages and coverage now spans 114 countries and the networks of more than 350 mobile operators.  All phones supported by Tweakker’s API service are tested and certified for OTA configuration in-house.

MVNOs, service providers and content providers buy access to Tweakker’s API and develop a web service interface and bolt it on to their websites for seamless customer care. As a result, Tweakker’s customers provide a better customer care service compared with call centres at vastly reduced cost, it’s claimed.

“The first 500,000 mobile-user milestone for Tweakker’s Over-the-Air connectivity service has been achieved in just a handful of months,” says Tweakker’s business manager, Dennis Juul Poulsen. He adds: “We confidently expect that figure to grow to more than 1 million before year-end as more mobile and content providers subscribe to our API, saving themselves millions of dollars in customer care costs as a direct result.”

MCTEL and One2Many collaborate to offer Cell Broadcast solution

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MCTEL, a messaging and device management specialist, and one2many, a cell broadcast company, announced they have formed a partnership to provide the latest generation of Cell Broadcast solutions, able to broadcast messages to all devices irrespective of whether they are set to display CB messages.

Cell broadcast (CB) technology is said to offer a non-intrusive, real-time service of distributing text messages and binary content to mobile handsets, specific to their current location. CB is capable of broadcasting one single message to reach all mobile handsets in an area as small as one radio cell and as big as an entire country. Sending a message to millions of handsets takes a matter of seconds, it is claimed.

Traditionally Cell Broadcast messages are received by handsets which have CB activated and configured correctly. As configuration settings need to be performed on the handset rather than the SIM, manual intervention is required. For mobile users, manual configuration may not be intuitive acting as a barrier to activation. MCTEL’s device and SIM management specialisation provides an altogether more rewarding user experience and increases the penetration of the service overcoming this barrier.

Based on an in-depth knowledge of mobile handset behaviour, the MCTEL solution identifies handsets with the CB capability not activated as well as handsets that do not support CB messages. In the first case, MCTEL SIM OTA remotely manages the SIM card to activate the appropriate parameter, even on 3G mobile handsets that represent a growing part of today’s mobile fleet. In the second case, the CB message is replaced by a SMS that is sent to the handsets that do not support CB messages. As a result, one2many Cell Broadcast Centre combined with MCTEL SIM management solution is said to significantly increase the coverage rate of cell broadcast campaigns.

“By adding our device & SIM management to one2many’s cell broadcast technology, we entered a new phase of development for CB.” explains Dr Daniel Mavrakis, MCTEL CEO. “The solution enables operator settings control and ease of configuration. In addition we are now able to deliver CB campaigns to all the handsets attached to one or more cells on the network and even to those that do not support CB! This major improvement underlies further developments of cell broadcast services and the monetization of these services.”

With immediate and widespread message broadcasting, CB technology is said to be especially sought after for time-sensitive location-based services. Governments increasingly use CB for emergency alerts, whether they are related to natural hazards or security threats. In such cases, it is a vital necessity to instantly reach all mobile users located in a given area. For mobile operators, CB is claimed to represent a unique opportunity to locally optimize the capacity utilization rate and to launch new revenue-generating services.

Enabling Cell Broadcast is key to the success of solutions such as Public Warning and Dynamic Billing. Collectively, One2Many and MCTEL are addressing the needs of solution providers and customers in this area and building on this expertise to provide more interactive services by cross-pollinating different message domains like Cell Broadcast and SMS, or USSD.

Maarten Mes, Managing Director of one2many commented: “We are excited that MCTEL has joined one2many’s Technology Partnership program. This program fosters and supports bilateral research projects which have the potential for commercialization of CB services. MCTEL has addressed and found a solution for cell broadcast device & SIM management, supporting operators to maximise revenue from cell Broadcast commercial services”

The commercialization of MCTEL’s Cell Broadcast Versatile Delivery will be jointly done by both companies. Several mobile operators are already said to be interested in testing the solution on their network and perceive high revenue potential in this technology.

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