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GlobalPlatform delivers new TSM communication framework for mobile NFC ecosystem

GlobalPlatform, an organization that standardizes the management of applications on secure chip technology, has released a standard language which uses web services to facilitate secure and interoperable communication between trusted service managers (TSMs) and the rest of the mobile near field communication (NFC) ecosystem.

Free to download from the GlobalPlatform website, two new specifications released by the organization address the communication needs of TSMs, which are independent and trusted third parties that facilitate the provisioning and secure management of mobile contactless services. These specifications align with, and meet the requirements of key industry associations including the European Payments Council (EPC), GSMA, and use cases from the Association Française pour le ‘Sans Contact’ Mobile (AFSCM). 

TSMs must be capable of interacting with all mobile network operators and service providers in an interoperable and secure manner. The combined usage of both documents will assist the mobile NFC service community in building a sustainable, scalable and open messaging framework that leverages available web services tools. This will ensure that all parties deploying and managing mobile NFC applications can transport messages efficiently using web services.

The first release is the Web Services Profile for GlobalPlatform Messaging Specification v1.0, which provides guidance on how OASIS (Organization for the Advancement of Structured Information Standards), and W3C (World Wide Web Consortium) Web Services Standards should be implemented in a GlobalPlatform systems deployment to achieve industry interoperability. The document details how to apply IT infrastructures and industry standard components and tools to ease integration and build web services without the need to design a complete business solution. Publication of this work further aligns GlobalPlatform’s technology with current internet capabilities, and aims to encourage confidence in using this medium to communicate when managing the lifecycle of an NFC application deployed on the secure chip of a mobile device. 

The web services profile is complemented by GlobalPlatform’s Specification for Management of Mobile NFC Services v1.0. This technical specification defines how messages can be exchanged between all actors in a NFC deployment in an interoperable, secure and reliable web services format. For example, a TSM request on behalf of a bank to a mobile network operator to deploy a payment application (NFC service), or a mobile network operator to notify all parties involved in the delivery of a NFC service that a mobile device has been lost and services to the handset must be terminated.

Eric Le Saint, Chair of the GlobalPlatform Systems Committee and Senior Director of Security, IP and Research at ActivIdentity, comments: “Defining a common language is vital to ensuring interoperable communication exchanges between the actors of the mobile NFC ecosystem. GlobalPlatform Specifications provide the NFC community with the building blocks to create a trusted end-to-end solution which serves multiple actors and supports several business models.”

“We applaud the members of GlobalPlatform for building their specifications on SAML, WS-Security, and other OASIS standards,” said Laurent Liscia, executive director of OASIS. “The implementation of these widely adopted, foundational standards clearly demonstrates GlobalPlatform’s commitment to interoperability for TSMs.”

Mr. Dag-Inge Flatraaker, the Chair of the EPC Mobile Working Group, comments: “We welcome the documents as a first step towards interoperability for TSMs which is a crucial factor for the market take up of these services in the NFC ecosystem. The EPC appreciates that the document Specification for Management of Mobile NFC Services v1.0 covers the processes defined in the TSM /MNO space as specified in the joint EPC-GSMA document and is looking forward to further GlobalPlatform work in the TSM /service provider domain.”

How mobile operators are showing the way ahead on mobile marketing

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It’s time for another guest post here on Mobile Europe. This time around we hear from Velti’s Stephen Upstone on the topic of mobile marketing. Although mobile marketing is a well-worn topic within the industry, it has still lacked wider adoption and recognition, Upstone says.

But that could be about to change, according to Upstone: the successes that mobile operators have had with mobile marketing campaigns will generate wider knowledge and interest in mobile marketing, leading to major brands entering the market.

“At the moment, the operators Velti is working with are getting a return on their investment for an annual campaign within the first three months – the rest is profit,” Upstone says in his post. “Providing campaigns are timely and relevant, users increasingly participate and around 30% of customers redeem the promotional codes.”

Mobile marketing is big and it’s only going to get bigger

by Stephen Upstone, VP Sales and Business Development, Velti.

The mobile industry has long heralded the advantages of mobile marketing. But more often than not, it has been preaching to the converted so to speak. People that work in the mobile industry are more than familiar with the benefits of mobile marketing, however, up until recently major brands have been somewhat reluctant to dip a toe in to the mobile waters. This is all about to change and it’s thanks to the success mobile operators have enjoyed from mobile marketing campaigns.

Velti works with a number of operators that want to increase the number of top-ups and improve loyalty and general loyalty to the brand. In order to help do this, Velti runs different reward and engagement initiatives with operators around the world, such as Orange Spain.

These programmes go beyond the initial price-based incentives to include emotional engagements with customers and provide them with real, relevant promotions. Things that touch the consumer’s life outside of telecommunications.

ROI and measurement
Campaigns are continuously growing with operators seeing more and more of a return on their investment. Providing campaigns are timely and relevant, users increasingly participate and around 30% of customers redeem the promotional codes. If you consider the power of marketing, to have 30% of customers opening, reviewing and redeeming promotions on a different platform, on a regular basis, it just goes to show the power of mobile.

Mobile is a hugely effective channel and as it can be entirely measurable, it is possible to drill right down past the click, to see the detailed elements of each campaign. TV and print campaigns are based on audience figures – i.e. X million people tune in to watch a popular TV show, which therefore reflects the cost of advertising and in theory gives a brand exposure to a high number of people. However, you can never really be sure of how many people saw the campaign or how many people responded to the call to action from that specific ad.

With mobile however, it’s possible to focus on exactly how effective campaigns are, looking in to which consumers in what locations, reacted to the campaign at a certain time and exactly what action they took or perhaps what element proved to be a stumbling block. This kind of insight, coupled with the fact that each part of the campaign is manageable, provides brands with measurable data and return on investment for each marketing initiative.

Velti has managed more than 100 campaigns including LSC’s, loyalty and permission-based marketing, for over 50 operators across four continents including eight out of the top 10 globally. Some of which have been run to subscriber bases of around 50 million.

Through its campaigns with partners, Velti has demonstrated the success that mobile marketing campaigns can bring, but some other notable results include:

•    Over 28M SMS sent in a campaign  
•    Over 6M customers participating in one campaign
•    Over $24M total revenues generated in a campaign
•    Successfully received 980k customer originated messages from one project in a single day
•    19% penetration for one campaign
•    Achieving an average of over 28 SMS per user in for a campaign

Mobile network operators have been the main benefactors of mobile marketing, which isn’t really surprising. Consumers expect their operator to communicate with them through their mobile. At the moment, the operators Velti is working with are getting a return on their investment for an annual campaign within the first three months – the rest is profit. What network operators are doing with mobile marketing today, global brands will be doing tomorrow. The sheer amount of data and profit points are starting to drip through to the world outside the mobile ecosystem.

Velti is now working with a number of media companies, including two of the UK’s top three publishing groups, one of which reaches over 10 million customers online a week through over 400 titles, generating a multi-million pound revenue stream.

The flexibility, scale and depth of control of mobile marketing, naturally works in its favour. Whether campaigns are for stimulating top-ups, buying travel insurance from a bank or purchasing a movie through pay-per-view or rental company, each can be optimised by being relevant to users and having mobile at the heart.

With mobile payments finally coming together and looking to enter the mainstream through SMS and NFC (Near Field Communications) mobile commerce is about to accelerate. Brands need to in a position where they can provide a consumer with a seamless experience, from advertisement to delivery, otherwise they could be left behind as many were with internet shopping. For many it will be survival of the quickest. 

What the DT-Orange procurement JV means for the industry

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How much will be jointly procured, and with what results?

At a press conference in London this morning, executives from DT and Orange added further details to the announcement that they will form a joint procurement function by the end of 2011.

Mobile Europe has compiled a Q&A to address the key matters arising from the announcement. You can see the basics of the agreement here. In essence, the JV will be spending €13 billion a year after three years, achieving savings of €1.3 billion across both operators.

Why are the operators doing this?
Market pressures – a growing demand for more bandwidth and connectivity from customers, allied to competitive pricing pressures. Operators need to act more efficiently to allow them to compete with their global rivals, who can already operate on these economies of scale.

Are Orange and DT combining everything they spend?

No. The operators see a combined spend of €13 billion flowing through the joint procurement operation. The operators’ combined total spend at the moment would stand at around €40 billion, according to Olaf Swantee, Executive Vice President Europe and Sourcing at France Telecom-Orange.

“The €13 billion represent the current overlap on the four selected areas of networks, terminal equipment, service platforms and the parts of IT we’ve included into JV” said Kozal. “That’s not accessible to us on day one. As contracts come up for renewal or are renegotiated then the 13 billion becomes accessible to the JV.”

Where will the greatest savings come from, as a result of this JV?
The operators have outlined four areas of procurement co-operation – network equipment, customer equipment, service platforms and internal IT – through which they hope to drive €1.3 bilion in savings.
Swantee said that the largest single area of saving would be from network equipment procurement. However, he added that the operators would not have included terminal equipment if they did not think there was an opportunity there. The operators purchase 45 million customer devices between them currently, Swantee said.
Edward Kozel, Chief Technology and Innovation Officer of Deutsche Telekom, pointed out that both operators already purchase many of the same smartphones, for example. “There is already a large overlap in terminal equipment, and therein lies the opportunity,” he added.
“At the same time there is commoditisation of one part of the market (neworks), we have fragmentation of the customer facing part of the market. This [agreement] allows our companies to focus attention on that part of the market to provide a better customer experience and competitive advantage,” Kozal said.

Does this mean that the operators will merge their technical roadmaps, to enable joint procurement?
This question was slightly fudged by DT’s Kozal, who emphasised that the operators would press for harmonisation on standards from vendors. “The question of how we mutually drive further standards is part of this agreement, and our respective technical organisations will be working together to push industry standards and more common technology platforms.”
That said, standards and common platforms are not the same thing as two operators specifying the same vendor. But with network equipment earmarked as the greatest single area of savings, it seems likely that we will see more combined purchasing being brought to this area. There is already a substantial overlap, Kozal said.

Will savings be passed on to customers?
Swantee said, “I am absolutely certain that the efficiency we generate will absolutely be used to be even more competitive in the markets where we operate.” Kozal said, “Ideally some savings would be available in the price of terminals, and for some smartphones we may see better prices [than are currently] available.”

Will people be made redundant as a result of the creation of the JV?
Swantee: “It’s absolutely not our intention to make savings by reducing head count.” The JV will have a staff of 200, with offices in Paris and Bonn. It will have a single CEO, with four board members (two from each company).

Is the JV bad news for suppliers, who will see greater pressure on their own margins?
In the long term, Swantee claimed, suppliers will benefits by being offered access to a greater number of markets. It will also allow suppliers to harmonise and focus their R&D, he claimed.
There’s little doubt, though, that as the aim of the JV is to drive procurement savings, those savings will fall on the suppliers.

Of the targeted annual €1.3 billion saving after 3 years, €400 million falls to DT and €900 million to Orange. Why is Orange benefitting from greater savings?
The answer appeared to be that DT is already operating more efficiently that Orange, and will therefore generate fewer savings initially. On a like for like basis, in the long term, the companies envisage equal savings accruing to the two partners.
Orange’s Swantee said, “This is about enhancing our processes and functional capability. Both companies are large distributed organisations, operating different models.”

What regulatory clearances are required?
The operators will require anti-trust approvals in Germany, Poland and Austria, and in Romania and the Czech Republic, where the two companies are competing. This is a non-collaborative JV, so the EC will be informed but the companies don’t anticpate needing specific approval. Clearances are expected in the summer time, Swantee said.

Deutsche Telekom and France Telecom-Orange to form procurement joint venture

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Procurement 50/50 joint venture to be established in the fourth quarter of 2011

You can read an updated Q&A on this announcement here.

Deutsche Telekom AG and France Telecom-Orange have agreed to combine their procurement activities of customer equipment, network equipment, service platforms and – starting with four pilot-projects – IT-Infrastructure in a 50/50 joint venture. For this purpose they have today signed a non-binding Term Sheet which will be the basis for final contracts yet to be negotiated. The announcement forms “next chapter” in the Smart industry partnership the two operators announced on February 11, 2011

The companies claim the JV will achieve 1.3 billion Euros combined savings of annual run-rate after three years of implementation for both groups due to technology harmonization and economies of scale

 

With this procurement cooperation Deutsche Telekom and France Telecom-Orange will be entering a new era of smart industry cooperation. Both groups will be able to bring sustained benefits and savings to their respective customers as well as ensuring that their businesses will be more competitive. Suppliers will benefit through the harmonization of equipment and features that will enable them to streamline their development activities and further generate synergies and efficiencies.

For Deutsche Telekom and France Telecom-Orange the run-rate after three years of implementation in potential global savings is estimated at above 400 million Euros and below 900 million Euros respectively. Savings from alignment for commercial benefit in network equipment in the first three years of the joint venture operations will be balanced out.

“I am very excited to announce this new project with Deutsche Telekom. By combining our procurement activities, our customers will benefit from the best networks, improved services and the widest choice of devices across our footprint,” said Olaf Swantee, Executive Vice President Europe and Sourcing at France Telecom-Orange. “The new joint venture will offer a more efficient sourcing organisation that will lead to more effective partnerships with suppliers. This will enable us to drive innovation and shape the development of technology in a way that meets customers’ needs.”

“Operators are expected to invest more than ever in networks and infrastructure as data usage increases exponentially and efforts to reduce the digital divide are being ramped-up,” said Edward R. Kozel, Chief Technology and Innovation Officer of Deutsche Telekom. “With France Telecom-Orange we have an experienced and trusted partner who shares the same approach regarding economies of scale as well as customer benefits in technology harmonization.”

The jointly owned and operated entity will have two operational units in Bonn and Paris, and will provide measurable value in terms of experience and economies of scale for the benefit of both groups and their respective customers. The partnership expects significant synergy benefits through best practise sharing, leveraging global scale and harmonized technology processes.

The operational units in Paris and Bonn will be staffed by employees from the respective procurement departments of both groups that already deal with purchasing
customer equipment, network technology, service platforms, IT-Infrastructure and procurement engineering. Deutsche Telekom and France Telecom-Orange are currently in talks with unions and its social partners regarding the necessary set-up processes. The final agreement is expected to be signed in the coming weeks, and remains subject to the necessary board approvals at Deutsche Telekom and France Telecom-Orange. In addition, the creation of the procurement joint venture will be subject to antitrust clearance.

The procurement joint venture is the result of bilateral exploratory talks between Deutsche Telekom and France Telecom-Orange, following the joint announcement in February this year to identify potential areas of cooperation in radio access network sharing in Europe, WiFi roaming, equipment harmonization, Machine-to-Machine (M2M) services and a set of new growth business development areas.

 

Why operators are pushing M2M to 3G and LTE

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Mobile operators AT&T and Sprint have recently struck deals with cellular embedded module vendors to provide modules for M2M (machine-to-machine) application developer partners at discounted rates.

AT&T is working with Ericsson, Huawei and ZTE (the latter two being leading China-based module vendors) while Sprint has selected Fusion Wireless, an innovative new CDMA-focused module vendor based in San Diego, California.

ABI Research, which has recently releases a paper on M2M, askes why developers need these incentives? The operators’ goal is to encourage app developers to embrace 3G – and now 4G – M2M modules.

Currently, however, the M2M market largely consists of low data rate, low data consumption applications where 2G technology is perfectly adequate. Given a choice, M2M application developers would prefer to stay with older technology that is not only adequate from a connectivity standpoint, but more optimized from a cost component standpoint. In 2010, a 2G GSM/GPRS cellular embedded module cost approximately $18, while a 3G WCDMA module was roughly $65.

The operators, in contrast, want all data devices on the network to use the most spectrally efficient technology – 3G or even 4G rather than 2G. “It makes sense for the mobile operators to do whatever they can to facilitate adoption of 3G/4G technology by the M2M ecosystem,” notes Lucero. “The AT&T/Sprint deals are examples of just such symbiosis: large mobile operators using their size to benefit typically much smaller M2M application developers.”

ABI Research forecasts that as WCDMA module shipments grow from less than four million last year to more than 62 million in 2016, ASPs will fall by more than half, approaching $30 in 2016. According to ABI Research practice director Sam Lucero, “The operator-module vendor deals we are seeing today may cause that ASP to be reached much sooner for the overall WCDMA market.”Lucero concludes, “We anticipate other mobile operators in North America, as well as in other regions, will come to similar arrangements to help facilitate M2M application development.”

Anvil launches mobile phone call recording solution to meet new FSA Rules

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With new FSA Rules due to take effect at the end of 2011, Anvil Mobile has announced its simple and secure recording solution for mobile phone conversations, Simply compliant. The policy directive from the Financial Services Authority (FSA) requires the recording and storage of all ‘relevant communications made with, sent from or received on mobile phones and other handheld electronic communication device’. This includes the receipt of client orders and the negotiating, agreeing and arranging of transactions across the equity, bond, derivatives and financial commodity (mortgage, insurance, stocks and shares) markets and their brokers.
 

Anvil Mobile’s Simply compliant mobile call recording solution does not require any software on the mobile phone and works with most unlocked 3G devices. The user simply replaces the existing SIM with a new Anvil Universal SIM (USIM) card, with a choice of a geographic phone number or traditional 07xxx mobile number. All calls are recorded from within the network so that users cannot switch off recording or interfere with the process. Recordings are time and date stamped accurately using the network timestamp and stored securely; while encryption and anti-tampering mechanisms ensure that messages retrieved by authorised personnel as evidence in dispute resolution are identical to the original and cannot be edited or deleted.
 
Messages are securely delivered using Transport Layer Security (TLS) and stored in a secure hosted data centre or customers can install an on-site, stand-alone voice recording appliance from Anvil’s technology partner Cryoserver. The powerful Cryoserver range caters for a small number of users up to many thousands.
 
The Anvil service is available at between £19.95 and £24.95 per month per user (exc. VAT) depending on the number of user licences purchased.
 
“The decision by the FSA to lift the current exemption that applies to mobile phones and other handheld electronic communication devices from its taping rules reflects greater mobility and the growing use of wireless communications in the financial services sector,” said Ian Philip, CEO at Anvil Mobile. “But with the deadline looming, companies are under pressure to implement a solution. We believe that Simply Compliant Mobile offers a cost-effective and flexible solution that can be in place in just days.”
 
The new FSA policy amendments only apply to corporate mobile devices, but the second part of the FSA decision will see the introduction of a rule requiring firms to take reasonable steps to ensure that sensitive communications do not take place on private communication equipment that firms cannot record mainly for privacy reasons.

Sybase and Simico launch device management in the cloud

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By Alun Lewis
Timico, a UK B2B ISP specialising in the SMB market, has partnered with Sybase to introduce Sybase Afaria, a cloud-based mobile device management and security service specifically aimed at the SMB market.

Compared with the IT vendor community, most mobile service providers have been slow to target the Small-to-Medium Business (SMB) market, despite its size. However, as this sector increasingly adopts smartphones, they’re going to start running across many of the same problems to do with device management policies – and especially security – that already affect many large enterprises.

“We’re currently experiencing a smartphone explosion and tremendous growth in mobile data usage,” Trefor Davies, CTO at Timico, said. “That’s leading to a proliferation of employee owned devices being brought into the workplace and used for business purposes which in turn causes security concerns with corporate data being kept on personal handsets. On top of that, SMBs are also beginning to use iPads and other tablets and smartphones for genuine workplace productivity applications. Now, when you see recent Home Office statistics that over 200 mobile phones were reported stolen in the UK every hour in 2009 alone, the security of personal mobile devices brought into the workplace is clearly a problem.”

To complement its device and security management offerings, Timico is also investing in additional connectivity to provide multi-tenant Mobile Access Management Services, allowing SMBs to securely extend their networks onto mobile devices without using the public internet – allowing them to filter or restrict internet access without the need for a VPN.

This is the first ‘multi-tenant’ service from an O2 service provider in the UK.

One in five smartphones will have NFC by 2014, says new report

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New market forecasts from Juniper Research are said to show rapid adoption of NFC services over the next 3 years, with at least 1 in 5 smartphones worldwide having NFC contactless functionality. Worldwide, Juniper forecasts almost 300 million NFC capable smartphones by 2014.

Juniper’s analysis shows that this growth will be driven in the short term by mobile network operators launching services in 20 early adopting countries before the end of 2012.

With more and more handset vendors integrating NFC chipsets, the new Juniper Research report forecasts that NFC payments and retail marketing capability via coupons and smart posters will become common amongst smartphone users in Western Europe, North America and other developed regions. 

NFC Retail Marketing & Mobile Payments Report author Howard Wilcox gave more details behind the report’s conclusions: “Juniper’s market analysis highlighted that, although there are still hurdles ahead, NFC prospects have been boosted by the succession of mobile operator and device vendor announcements. France is a case in point where operators expect to sell one million NFC devices this year.”

NFC is attracting the attention of all the major players such as Google, France Telecom Orange and Telefonica who see mobile commerce capability as vital. Juniper’s report pinpoints the main revenue opportunities but warns that business model structures still require development before NFC services will achieve critical mass.

Juniper’s new report contains comprehensive six year forecasts for all the key market parameters including users, transactions and values for both NFC ticketing and retail payments. It also breaks out the opportunities for value added retail marketing services through coupons and smart posters. Additionally the report pinpoints the drivers and constraints impacting the market, and tracks the status of 14 vendors addressing the market. 

Further findings include:

• North America will account for half of all NFC smartphones in 2014, followed by Western Europe.

• With many entities such as banks, mobile operators, transport companies and merchants involved, service complexity is a challenge in each NFC rollout.

iPass increases mobile network footprint with 2,400 more Wi-Fi hotspots in France

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iPass, a provider of enterprise mobility services, today announced that it has grown the iPass Mobile Network in France, assisted by a new partnership with Trustive, a European Wi-Fi access provider. The expansion of the iPass Mobile Network provides increased Internet hotspots throughout Paris and other French cities including over 1,000 hospitality venues alone.

“Wi-Fi is cheaper, faster and easier than 3G and demand is increasing exponentially thanks to the growing popularity of an ever increasing range of Wi-Fi enabled devices,” said Christian Vanghelder, managing director of Trustive. “We’re delighted to partner with iPass and look forward to welcoming iPass customers onto our network of premium Wi-Fi hotspots across France.”

“iPass continues to expand the iPass Mobile Network throughout Europe offering increased availability in major business hubs,” said Marcio Avillez, vice president of Network Services at iPass. “Both Trustive and its Wi-Fi partner SpotCoffee bring reliable Wi-Fi at hotels, restaurants and cafés allowing iPass users instant connectivity to their critical business applications.”

With the iPass Open Mobile platform, a cloud-based services delivery system, enterprises can enable their mobile workers to seamlessly connect to the iPass Mobile Network, while ensuring it has complete visibility and controls of network usage, security and costs.

Movial launches RCS on Android and iPhone – taps Russian Android market

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Movial today announced it has launched its Movial Communicator on Android and the iPhone and is working with several operators to launch Android and iPhone VoIP applications. 

Movial Communicator, a SIP/IMS (RCS and MMTel ) application for operators provides HD voice, HD video telephony, enhanced address book and messaging along with advanced communication user experiences across PCs, Mobile, TV, and Multimedia devices running on MAC OS, Linux and Microsoft Windows platforms. The company also announced it is working closely with the industry’s leading manufacturers and silicon vendors to enable up to 720p HD video calling on Android tablets. Movial Communicator on Android is immediately available in the Android market in Russia.
 
The Movial Communicator Android and iPhone application integrates the native phone book for intuitive GSM and VoIP calling and messaging. This enables end users to make IP calls when they are in Wi-Fi coverage. All phone calls and messages are charged to the user’s single phone bill. The Android and iPhone applications are accompanied with PC/Mac applications enabling users with “mobile phone” capabilities such as voice calls, SMS, MMS, but also IM, Presence, and contact list management.
 
Movial Communicator on Android can be downloaded to Android 2.1, 2.2 and 2.3 phones. The application is seamlessly integrated into Android address books.
 
Movial ensures that operator voice and video chat services are well received by subscribers – providing uncomplicated, intuitive and easy to use features along with the added convenience of VoIP service offerings.  Over 18 operators have had mass market success with Movial’s services that eliminate over-the-top players’ credit card account top-up irritations and hassles by enabling them to offer subscribers a single, easy to understand monthly bill tied to their single phone number for their mobile phone, PC and Web calls and even enable them to extend free video calls to their subscribers. 
 
“Movial is delighted to power leading smart phones with commercial deployments,” said Jari Ala Ruona, CEO and Co-founder Movial. “We started as smart phone company 7 years ago committed to improving the user experience and as platforms have evolved so have we.  Our commitment has never wavered, and today, our team of design engineers provide highly competitive and sought after applications for operators that deliver the industry’s smartest and most beautiful consumer user experiences.”

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