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The Now Factory manages QoE across different mobile applications and devices

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The Now Factory, the communications industry specialist in IP intelligence solutions, has announced that six leading Tier-1 service providers across Europe and North America have now successfully deployed its Mobile Moments solution to help intelligently manage the impact individual applications and devices have on the Quality of Experience (QoE) subscribers receive when using mobile data services.
 

These new deployments confirm the need for service providers to take a more in-depth and holistic view of how their subscribers use mobile data services.  With the penetration of smart devices continuing to grow coupled with an explosion in the availability of mobile applications, there is a growing divergence in the Quality of Experience (QoE) subscribers receive when using data services. To optimise the subscriber experience, service providers are turning to The Now Factory’s Mobile Moments solution that enables them to adopt a more dynamic and subscriber-centric approach to QoE, where they can measure data throughput and performance in real time across different combinations of applications and devices.
 
 “Managing the Quality of Experience (QoE) has become one of the most challenging issues facing the mobile industry today”, said Paul Colgan, CTO, The Now Factory. “Individual applications and devices have a significant potential to impact the level of performance and throughput subscribers experience when using mobile data services. In deploying our Mobile Moments solution, we are seeing a huge shift in focus among service providers as they move from a network-centric view of QoE to a more subscriber-centric perspective with a particular focus on measuring throughput and performance across different combinations of applications and devices.”

Emerging voice infrastructure sales grew 30 percent in Q1, says research

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Dell’Oro Group, a source for market information about the networking and telecommunications industries, has announced that revenues in emerging voice infrastructure markets, which include Session Border Controller (SBC) and Voice Application Server (VAS), grew 30% year-over-year in the first quarter of 2011.  The two largest market share participants in SBCs are Acme Packet and privately-held Huawei, while the largest VAS market participants are Broadsoft and privately-held GENBAND.

“There are some exciting trends underway in the voice infrastructure market today,” said Tam Dell’Oro, President at Dell’Oro Group.  “While we had expected older softswitch and media gateway equipment sales to decline from last year, the Session Border Controller and Voice Application Server markets continued to experience exceptional growth.”

Overall, Carrier IP Telephony revenues of $1.8 billion fell three percent versus year-ago results.  Significant operator activity in the past two quarters has resulted in IP Multimedia Subsystem (IMS) deployment, which is estimated to have experienced 26% year-over-year license growth.  IMS is an Internet Protocol (IP) – based network over which both wireless and wireline networks can deliver advanced features such as video and high-quality voice calls.

“With Voice over Long Term Evolution technical demonstrations such as those at Verizon in the first quarter now behind us, we expect the IMS market may experience more strong growth in the future, with IMS core growth approaching $1 billion in the next five years,” Dell’Oro concluded.

Orange questions Ofcom broadband speed tests

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UK mobile broadband speed tests put O2 top, Orange bottom

Tests by Epitiro, carried out on behalf of Ofcom, have positioned O2 as the best performing carrier for mobile broadband dongles and data cards. Orange came out worst, but the operator is not happy with the methodology of the research.

Epitiro carried out its tests between September and December 2010, using a combination of static probes, drive tests and consumer reports via a speed test app. In total, 4.2 million tests were made during the report.

Overall, O2 performed the best, but there are of course geographical differences in performance. Orange came bottom of a chart of average download speeds, achieving an average of just over 1Mbps, compared to O2’s measured average of 2.5Mbps.

A chart showing the distribution of download speeds shows that Orange does not figure much above the 2Mbps marker, with the bulk of its performance falling in the 0.5-2Mbps range. In fact, 20% of Orange’s tests showed up in the less than 0.5Mbps range, a much higher percentage than the other operators.

Orange also came low in the latency tests Epitiro carried out.

The results meant that Ofcom’s “slower than…faster than” comparison makes bad reading for Orange.

Orange, though, took issue with the methodology of the report. It also said it had upped its game since the research. A statement from the operator said:

Our main concern is that Ofcom’s study only focussed on dongles, which are only one part of a consumer’s mobile broadband experience and excludes the millions of users that access the internet through their 3G smart phones.

It also excludes 2G data as well as Wi-Fi and we don’t believe it reflects actual 3G geographic coverage or how customers actually use their mobile broadband services. We offer our customers the UK’s largest mobile network and access to thousands of Wi-Fi hotspots nationwide to ensure they can get online wherever they are, and on whatever device they are using. Our customers know what works best for them and we’re proud to deliver that flexibility.

Since this research was conducted 6 months ago, we’ve delivered significant improvements as part of ongoing investment in our network and we feel this significantly enhances our position.  This is backed up by the recent independent Mobile Broadband Genie Road Trip 2011 Awards, published in May, where we came second in the overall Dongle on the Move category and first in Road Trip’s Most Stable category.

We will continue working with Ofcom to address our concerns about this report and to ensure any further iterations better reflect what really matters to consumers and the many issues which combine to make an effective mobile network.”

O2, however, was more welcoming of the report’s findings, seeing the report as validation of its network investments over the past two years. Derek McManus, COO for O2 said: “Our customers are seeing the benefit from the huge investment we have made in our network. We always aim to deliver the best network experience for our customers and these results are another indicator that we are doing just that.”

Iain Wood, VP of Marketing at test company Epitiro, said that all the operators had been consulted and given feedback on the test methodology before the commencement of testing. Orange had not expressed any concerns about the methodology, he said, and still has not done so directly to Epitiro.

Epitiro worked hard to find 100 stable locations where all operators had services, he said. All services were tested using the same equipment at the same location, using the same parameters he said.

Responding to Orange’s point that the tests had excluded smartphones, Wood pointed out that the drive tests in dense urban environments had used smartphones. He added that he did not think that using smartphones to test performance would have made much difference to the results between operators – although different smartphones can of course affect performance.

“We did this as a test using dongles because Ofcom wanted to make a direct comparison between fixed and mobile broadband for consumers who are making an either/or decision in terms of their main broadband connection,” Wood said.

 

Management World: Brief Briefings

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I spent a day yesterday at Management World. It wasn’t long enough and I’m regretting the decision I made to stay only a day, although my liver isn’t. Still, I had a good go at diving into the keynotes and then a bevvy of briefings. I was taking the rough theme of Customer Experience Management as my starting point – looking at how this buzzword can be broken down and made sense of. This meant talking to companies who are coming at this area from different directions. The first three of those meetings are summarised below.

As for Management World – quick impressions were that it was an excellently run event from the front of house point of view – catering taken care of, beautiful venue, free WiFi going full gun most of the day. There was active involvement from the TM Forum crowd in terms of communication and content, and a clear determination to make the new venue work. Numbers were up 20% on last year as well, taking attendance to 3,500. I heard a few gripes on the exhibition floor but these were mainly to do with teething issues such as screens not working, and I don’t think Oracle was too happy to be not only behind a rather large pillar (which they presumably already knew about) but also behind a screen advertising the Dublin Convention Centre in front of same pillar.

The keynotes (all I saw of the actual conference sessions, I’m afraid – hence my regret at not staying longer) were variable – there seemed to be rather too much “Hello Ireland” at first, but the speakers got over that and most of them managed to deliver a point or two. Starhub CEO Neil Montefiore reprised his role as “operator who gets CEM” from our CEM round table in the last issue, and broke a few hearts by describing the Singaporean set-up. Singapore is hardly a market that most operators can relate to (fibre everywhere, no backhaul issues, only 600 square kilometres, active government support for FTTH (every H, by the way)). Even so, Montefiore gave a few pointers as to where he thinks the rest of the market can make some money – a vision that built on gaining a deeper knowledge of customer activity to provide more intelligent QoS-based services. A nice primer for the rest of my day, at least.

I carried out a clutch of briefings, and instead of rolling them all into some considered essay, I thought I’d deliver the essence of them here, and let you join the dots. This is a) easier for me, of course, but b) hopefully easier for the reader too – quick take aways as to the companies involved and where they are coming from.

So here we are – the first three of my Management World mini-briefings – more to follow tomorrow:

CONVERGYS:

Was detailing “Convergys CRM powered by Microsoft Dynamics CRM 2011” – the results of its tie-up with Microsoft, announced a year ago, which builds an ordering and service management platform on top of Microsoft Dynamics’ platform. This is a telco-specific product that extends the generic enterprise capabilities of Microsoft’s Dynamics product.
The idea is to provide a single view of all the different systems that operators have deployed on a per-service basis, so that a customer agent or contact centre can get a unified view of the customer. The company is pushing the view that as 4G/LTE expands the level of services operators will be offering, and the complexity of the service management and customer experience management involved, operators will need automated solutions that deliver accurate information to customers and to care agents and business units.

Top Quote:
“If operators can’t treat their customers in a consistent way and offer meaningful pricing, packages and ordering processes then they are going to lose those customers.”
Tony Jackson, Director, Telecoms Solution Strategy

SUBEX:

Was pushing the real time and “live” data handling capabilities of its ROC platform beyond its well-known role in fraud management and revenue assurance, and into the wider area of customer experience management. Is also flying the flag for managed services. The company is aware that it’s in pretty crowded company in both those areas, but says that it’s genuine about what it can and can’t do – and explains its role in validating and evaluating real time data makes it ideally placed to play a part in the service development strategies of telco operators. Again, ROC allows operators to get a single view of their customer, but by following the “money trail” rather than building from the ground up from network data, for instance.

Top Quote:

“Our focus is on creating and presenting actionable intelligence that operators can take action on quickly. The data warehouse is an elephant, and you can’t make an elephant dance.” COO Sudeesh Yezhuvath.

MDS

Focussing on two niche markets – virtual network operators and on mobile enterprise billing and service management. Major customer BT Mobile is an example of the former, while O2 uses MDS to manage its enterprise business billing, order management and analytics. such, MDS’ platform gives the operator the ability to add bespoke and custom tariffs quickly, respond to individual contacts and get a service operational very quickly. It’s a product that avoids the need for deep integration of an operators’ systems in a major transformation project, while still giving a single customer view. MDS is also seeking to bring its analytics capabilities into customers that have the billing/CRM product. CEO Drew Rockwell said that a $50 million company must offer focus in order to differentiate, and there’s no point pretending to be all things to all people when it clearly isn’t.

Top Quote:
MDS builds its products on a single data model across billing and CRM, rather than bolting on CRM to a billing product through acquisition. This single database model allows us to integrate from the customer down, rather than from the systems up.” Drew Rockwell, CEO.

 

 

2011 to be the year of OSS transformation

2011 will be the year of OSS transformation, with customer experience management a growing motivation, according to Cassandra Millhouse, VP Marketing for Amdocs’ OSS Division.

Millhouse said that 30% of service providers polled in research carried out by Amdocs will begin or start OSS transformation in 2011. That means that 70% of the 33 service providers polled will have begun OSS transformation projects by the end of this year.

“What’s interesting is that although we have been talking about this for a number of years, we are seeing this year that more service providers are starting the process,” Millhouse said. “It’s a more mature process that recognises that OSS needs to be endlessly flexible – a recognition that change happens and service providers need to address that change.”

Respondents to Amdocs’ survey, which was carried out by Telesperience, said that the key reasons for OSS transformation are to improve operational efficiency and to reduce opex, but the ability to improve the customer experience and speed up product rollout were also high up the list.

However, according to Telesperience, European CSPs were less interested in using OSS to drive CEM improvements, and are still more focused on cost control. However, they are looking to be more agile, and to support new service enablement.

Telesperience’s findings broadly reflect those of PwC, which has carried out a survey on behalf of Oracle into CSP IT strategy. PwC said that 46% of CSPs said improving customer experience is one of the top three drivers of IT strategy.

The CIOs reported that a smarter use of customer relationship management (CRM) applications is the area of greatest focus for system replacement or upgrade, reflecting the prioritisation of customer.

PWC, who interviewed 30 CIOs, said that CIOs are also planning a move towards more standardised, off the shelf applications as well as a more strategic use of outsourcing in order to simplify their in-house IT.

The interviews revealed that 67% of bespoke applications are delivered with a “substantial” budget overrun (74% have some level of budget overrun) and that 60% of CIOs currently spend more than half of their opex budget on ‘maintenance’

Openet launches Dynamic Context Router for network traffic management

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Openet, a provider of Subscriber Optimization Software (SOS) to tier one communications and media service providers, today announced Openet Dynamic Context Router (DCR), a high performance, context-sensitive appliance. Openet’s Dynamic Context Router relieves policy, charging, profile and similar network elements of routing, traffic management and load balancing tasks.  By relieving the “mesh” of communication between these elements, Dynamic Context Router simplifies network traffic management and reduces costs to wireless operators as they evolve their networks.    

Scale and performance issues are introducing new challenges for every operator. As demand for bandwidth grows, operators are struggling to scale their networks, retrieve data stored in disparate systems and deliver services with the speed guaranteed to users—all the while supporting new business models. This challenge will only grow with the transition to LTE and the convergence of wireless and fixed line access; this is a key driver behind the development of Openet’s DCR.

To reduce complexity as networks evolve and grow, DCR provides a centralized, intelligent routing layer that improves operational agility, reduces administrative overhead and simplifies network architecture. A fully 3GPP-compliant diameter routing agent, DCR also provides the capability to make real time routing decisions based on dynamic variables within the network.

Specific use cases include

-Intelligent load balancing, including support for subscriber “domaining”
-Binding of application layer messages with policy and enforcement points
-Normalization of protocol variations
-Logical inter-network connection point to support roaming users
-Real-time routing decisions that accommodate network dynamism

“The relatively static routing logic that served the signaling needs of mobile voice networks is not suited to address the challenges of mobile IP networks as operators evolve,” said Openet CMO Mike Manzo. “The context of services delivered within 3G, LTE and converged networks changes dynamically, impacting routing decisions in unpredictable ways. Openet’s DCR appliance is designed to aid network scalability and traffic flow for a flawless user experience.”  

SevOne announces end-to-end 4G LTE and IMS network performance management solution

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SevOne, a specialist in network performance management, has announced its end-to-end 4G LTE and IMS network performance management solution that is now available by extending the capabilities in its SevOne Performance Appliance Solution (SevOne PAS). This new capability supports the real-time visibility and order of magnitude increase in IP network scale that mobile network operators require in delivering the superior quality of experience expected from 4G LTE networks. 

“Services deployed over a LTE network will require consistent uniform performance management across the access and backhaul network,” stated Patrick Kelly, Research Director at Analysys Mason. “SevOne xStats enables operators to report on the performance of the network and service across multiple domains.”

With SevOne’s new LTE solution, mobile operators will see not only how their entire network is performing end-to-end, but how individual services on the network are performing, including those provided by backhaul service providers. This provides the visibility and scale they need, from one performance management system, to proactively monitor and troubleshoot any issue before it becomes service impacting.

SevOne has been working with leading mobile and cable operators to implement the collection of bulk performance statistics, via the new SevOne xStats plug-in, from the element management systems (EMS) of their LTE, IMS, and backhaul equipment providers. Starting with routers or eNIDS at the cell-site and following the data path back through the entire network to the core, SevOne can now monitor all of the components in the data path (including eNodeB, PGW, SGW, MME, PCRF, CSCF, HSS, and more) and deliver an end-to-end view of the LTE and IMS infrastructure, independent of equipment type.

The all-in-on SevOne PAS supports more than 15 performance metric collection methodologies, including SNMP, NetFlow, and IP SLA. The new SevOne xStats bulk data integration capability further delivers on the company’s vision of removing all scalability and affordability limits to data collection, analysis, and reporting, now for mobile operators,  communications services providers, and cable operators for their LTE, IMS and backhaul infrastructures.

Mobile operators will be able to address the following key challenges:

  a.. Effectively manage and optimize network capacity while reducing LTE, backhaul, and IMS expenditure and customer churn. 
  b.. Proactively monitor network performance to ensure the infrastructure at all points meets current service level agreements and addresses future demands;
  c.. Optimize 4G LTE and IMS infrastructure to support increased multi-media traffic levels, markets and geographies; and
  d.. Isolate, determine, and alert on performance issues ahead of service impact to meet and exceed customers’ expectations
 
“The growth of mobile data is a large and a growing problem for mobile operations, with Gartner estimating that data growth per user can easily reach 30% to 50% per year, in particular due to video,” stated Michael Phelan, President and CEO, SevOne. “SevOne is benefiting from this growth by gaining early entrance into the new and rapidly growing 4G LTE technology roll-outs. We are already engaged with key mobile network operators and MSO backhaul providers to deliver the comprehensive performance visibility these providers need to deliver on the heightened service expectations that 4G LTE technologies promise.”

Arantech announces touchpoint SUMO

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Arantech, a provider of Customer Experience Management (CEM) systems to communications service providers worldwide, today announced the availability of touchpoint SUMO. SUMO (Service Usage Monitor Overview) is said to deliver a unique view of the consumption and quality of the ‘data pipe’ – delivering valuable insight that was previously unavailable to the service provider.

As providers introduce new services into their network, it is vital to understand the customer experience of these services, their demographic take-up and how much valuable bandwidth they are using in the network. SUMO provides the user with a unique view of customer experience – the quality and consumption of data services, broken down by service, subscriber and device – allowing them to understand who is using what services, when they used it and the quality of service they are experiencing.

SUMO has already been deployed by multiple Arantech customers to drive insight into many disparate areas of their businesses, including application and service management, sophisticated segmentation of devices, future-proof data pricing, and comprehensive policy management.

“We are delighted to introduce SUMO as the latest component of Arantech’s rapidly evolving CEM solution set”, said Brian Carroll, CEO of Arantech. “SUMO is providing our  customers with valuable experience data that is helping to drive the rapid evolution of their smart network strategies”.

Aito announces new release for Customer Experience Analytics

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Aito Technologies, a provider of Customer Experience Analytics (CEA) for Communication Service Providers, today announced a new version  of its Customer Experience Analystics software product,  Aito CEA 4.6.  Among the new features are: improved business metrics analysis, providing the ability for in-depth analysis based on device capabilities, and enabling efficient SLA management for corporate customers based on dynamic segmentation.

In addition to the revenue  and experience analysis already provided by Aito CEA, customers can now be analysed based on their profitability and lifetime value. The feature provides the analysis of costs, revenues and gross margins so operators can easily identify their most valuable customers. Operators can follow the cost development of its corporate customers and segment their consumer customers based on their lifetime value. This new feature enables operators to clearly see how their gross margins develop and make appropriate actions based on the analysis.

Device Insight enables users to browse and filter devices by different device capabilities. Supporting over 22000 unique device models, the feature can examine up to 300 different device-based criteria including operating system, camera resolution, memory, screen resolution, default browser and connectivity (HSDPA, 3G, GPRS etc.).  

Typical use cases for the Device Insight analysis include:
* Help customer care to track down problems faced by customers related to certain device models.
* Track the trends of device types used in the network.
* Find bottlenecks for service usage by identifying device limitations.
* Easily profile customers by device features.
* Building attractive service packages and bundling the most appropriate devices.

Aito CEA will deliver a comprehensive and automated SLA management capability. With the new SLA managment features operators can:
* Get detailed analysis of the service quality, availability and reliability, receive reports automatically and use the analysis for reporting and communication with the corporate customers.
* Easily create and segment groups based on demographics, behavioural factors, qualitative data, geography, etc.
* Create a wide range of flexible SLA reports. For example, amongst many others, users can create reports based on  services, certain device types, locations and their respective service quality. 
* Combine SLA information with other data for automated reporting. For example, by including revenue-based information, users can have a single report to examine the financial impact of certain customer segments in relation to their service levels.
* Receive reports and notifications based on proactive and predictive criteria. For example, a trigger can be set to run and send a report to a user when there is a change in the service level indicating a particular SLA falling below a predefined threshold.

Anssi Tauriainen, Aito Technologies’ CEO, commented: “We are continuously developing our CEA product to provide business and operational users across operator organisations with the analysis that they really need and in a format that they can easily use. Operator demand for extensive business metrics-based analysis and comprehensive SLA management has been evident and we have responded by delivering a strong new set of featuers in Aito CEA.”

O2 starts 3G services at 900MHz in nine more cities

O2 has just announced that customers in Bradford, Bristol, Glasgow, Nottingham, Edinburgh, Newcastle, Leicester, Sheffield and Liverpool now have access to 3G services on 900Mhz.

The operator has added the nine further cities to 3G900 services already launched in Manchester, Birmingham, Leeds and London. O2 says the service provides 30% faster data rates on the downlink than existing 3G at 2100MHz. The operator added that network capacity in the areas where 3G900 has been rolled out has also increased by 50%.

When it gave the thumbs up to spectrum refarming, Ofcom said the competitive impact of the clearance would be limited, especially as EE had merged the network operations of Orange and T-Mobile.

Two questions: Is it now becoming apparent that refarming 900MHz spectrum for 3G is, in fact, more than a minor competitive advantage for operators with 900Mhz spectrum? And should some compensation or reparation in kind be made to EE and, more crucially, to 3 UK?

 

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