Spanish newspaper El Economista predicts brand will be introduced after Easter
The company formed by the 50:50 merger of Orange España and MásMóvil Group is to be known as MásOrange, according to the Spanish business newspaper, El Economista. A formal announcement about the new brand is expected after Easter.
After the merger, which has been approved by regulators in Spain and the European Union, MásOrange will be the country’s largest telecoms operator, overtaking incumbent Telefonica. Its enterprise value is €18.6 billion after the deal, with about 38 million subscribers (more than 30 million of which will be mobile) and combined annual revenues of €7.677 billion as of the end of 2023.
Apparently the MásOrange Internet domain name was registered on the day the companies confirmed they were in merger talks, almost two years ago, according to the newspaper report.
The new entity will maintain each partner’s trademarks and sub-brands, which in MásMóvil Group’s case include Yoigo, Pepephone, MásMóvil, Lebara, Lycamobile, Llamaya and Virgin, as well as the regional brands Euskaltel, R, Telecable, Embou and Guuk.