O2 today announced it would be investing an additional £7m into its partner channel in a move to consolidate its position in the SME market. The move follows a similar initiative at the end of 2009, which is said to have helped drive success throughout the year with its partners.
The announcement, at the recent O2 Partner Conference, follows a ‘hugely successful’ year for O2’s partners, which has seen them consistently perform above and beyond the market. The investment will be offered across systems and aimed at providing the Partner Channel with the ability to offer ‘a world class level of service to customers, with the remainder on incremental investment for delivering an even better customer experience’.
Maggie Kennedy, Head of Partners at O2, said: “Our Channel Partners have had a fantastic year and are critical to the success of O2. This additional investment we are announcing will enable them to continue to bring high value, low churn business to O2. We have always invested a lot in supporting the partner channel and have seen such great results in 2010.”