Telmap has released the fourth edition of its Metrics Report, which is released on a quarterly basis, summarising usage and activity conducted through Telmap based solutions.
Telmap provides white-label, hosted and managed location-based services to over 26 mobile operators globally, serving 7 million end users around the world. As such, Telmap has a broad perspective and vast knowledge that when viewed collectively can be beneficial to the LBS industry as it represents a large chunk of mobile search, mapping and navigation sessions conducted in the market today.
This quarter Telmap decided to take a closer look at the difference between the number of address searches to points of interest (POI) searches. October 2010 was the tipping point, where the number of POI searches was larger than the number of address searches. This trend is consistent since then, and while both types of searches increase year over year, the number of POI searches grows at a much faster pace (POI searches by 361%, address searches by 33%).
We believe this is due to the strong emphasis given in the Telmap Mobile Location Companion to using the app for much more than navigating from address A to address B, focusing on delivering ultra-local content in each market. It seems that with time people get more accustomed to this change and its benefits.
Q2 2011 was the first quarter where Telmap saw the number of new activations on Android devices surpassing the number of new activations on the iPhone. This trend continues into Q3, 2011 and Android is once again our number one OS with 30% of new activations.
Q3 2011 is the first quarter where Telmap no longer sees Nokia devices in the top 10 devices list.
The full report is available for download on www.telmap.com.