NewBay has upgraded its LifeCache Social Networking Gateway to make it faster and more bandwidth efficient, and include more destinations.
LifeCache Social Networking Gateway is a platform used by mobile operators and device manufacturers to deliver updates and content from a user’s social network sites to a single mobile screen. It also allows the upload of data to multiple sites by aggregating, routing and transcoding the media to multiple destinations — reducing data traffic on the network and simplifying the user experience. Operator customers for NewBay LifeCache products include T-Mobile, Telefónica O2, and France Telecom/Orange.
NewBay said that it has enhanced LifeCache SNG with the aim of achieving better bandwidth efficiency through filtering, batching and a mobile-optimised API. Media is transferred as a series of small files, as opposed to a single large upload, which could improve data transmission speed and efficiency. LifeCache SNG also supports partial upload of content and automatically resumes upload should a connection drop, so users do not need to resend the entire file. Finally, the platform uses a timestamp facility that ensures users only receive the latest updates from their social networks, reducing bandwidth usage and upload time for a more positive user experience.
Mark Britten, senior product manager at NewBay, said. “LifeCache SNG is optimized to efficiently deliver user data across multiple social networks in the smallest possible package. This has resulted in an eighty percent reduction in network traffic for operators.”
NewBay has also added LinkedIn and Orkut as available destinations for users. Current sites supported include MySpace, Facebook, YouTube, Bebo, Photobucket and Flickr.