IPWireless, a specialist in developing key enabling IMB technology today announced that it has collaborated with Amdocs to demonstrate rich, consumer friendly multimedia applications for Mobile TV, video recording with catch-up with live TV and more based on the 3GPP IMB standard. IPWireless and Amdocs will showcase the various IMB applications on the Samsung Galaxy S and Galaxy Tab both running the Android OS, at Mobile World Congress.
IMB technology has been endorsed by the GSMA and allows mobile operators to leverage their currently underutilized 3G spectrum assets by overlaying a highly economical content delivery network on top of their existing 3G network. IMB-enabled networks bypass increasingly congested RAN and Core Networks, support vastly expanded capacity, and allow popular content and applications to be streamed simultaneously to an unlimited number of devices. With IMB, mobile operators can deliver live broadcast content, such as TV and digital radio, as well as store top shows, music, eBooks and other popular content in a ‘secure digital content locker’ for consumers to access either instantly or at a time that is convenient to them. Content can be refreshed as often as required, or in real time for time sensitive items such as news or sport-related content, with very high quality, no buffering and with up to 70% less battery usage on devices compared with how video content is currently delivered over 3G networks. IMB will be capable of broadcasting to an unlimited number of devices approximately 40,000 short form videos, 44,000 full length music tracks, 1,700 TV shows, or over 100,000 video advertisements in a single day.
The rich multimedia IMB client features a highly intuitive electronic program guide (EPG), channel grid and embedded video player for live TV viewing and video recording. All of the IMB applications can be quickly, effortlessly and cost-effectively adapted to support all major mobile OSs and different mobile device types including smartphones, tablets and e-readers.
Rebecca Prudhomme, vice president of product and solutions marketing at Amdocs commented, “IMB has the potential to deliver the multimedia experience consumers want at an economic model that makes sense for operators. Amdocs and IPWireless bring advanced application features that enable service providers to move beyond Mobile TV and offer innovative and intelligent new broadcast services that will lead to an enhanced consumer experience.”
“Amdocs’ solutions for designing rich mobile media experiences combined with our core IMB technology enabled us to rapidly design compelling applications for a wide range of smart phones and tablet devices,” said William Jones, Chief Executive Officer of IPWireless. “We’re pleased to work together to demonstrate these mobile broadcast applications on today’s popular devices including Samsung’s Galaxy Tab and Galaxy S smart phone.”