The GSMA and Neustar, a specialist in providing carriers and enterprises with solutions for sending calls, messages, and content across networks worldwide, today announced that they will work with Twitter to ensure subscribers can reliably access their Twitter stream in real-time – even when they change mobile operators – by using the GSMA PathFinder Service.
“Neustar is proud to work with the GSMA and Twitter to ensure that people around the world are able to connect to their social life as it happens,” said Steve Edwards, senior vice president, Carrier Services at Neustar. “Twitter is showing tremendous innovation and leadership by using Pathfinder as part of its reliable infrastructure for its network of users.”
Mobile access to Twitter is exploding along with the rapid adoption of smart phones. Consequently, connecting subscribers seamlessly and reliably to their individual Twitter account becomes more complex as users switch operators and geographic regions. PathFinder, a GSMA-managed service operated by Neustar, is a global registry of IP addresses and phone numbers which provides global network operators as well as application providers, like Twitter, with the means to reach all their users irrespective of their choice of network or technology. Through PathFinder, subscribers can get more dependable connectivity.
“We are proud to help Twitter route tweets to its extensive community across network and country boundaries with accuracy and efficiency,” said Adrian Dodd, Senior Director, Managed Services at the GSMA. “We are excited to see how PathFinder is being harnessed to extend mobile lifestyles, and working with Twitter demonstrates our ability to support communications delivered by an expanding range of innovative new businesses.”
“We expect rapid growth in the mobile social networking user base to continue, as well as the amount of time that people spend on such activities – currently averaging 37 minutes a day,” said Nick Holland, Senior Analyst, Yankee Group. “Consumers expect their services to move with them as they change network operators or handsets and services such as PathFinder are critical for enterprises creating brand loyalty through mobile social networking applications.”