Insight Report: Customer Experience Management
April/ May 2012 Edition
MOBILE EUROPE’S INSIGHT REPORTS are an in-depth report service addressing key issues across the mobile sector. Produced six times a year in partnership with leading analysts, the 20 page Insight Reports focus on the issues vital to the industry, meeting the research needs of time-poor executives.
The Operator Experience:
2012 has already seen a clutch of vendor CEM launches, and the topic promises to provide one of the main focuses at Mobile World Congress.
This Insight Report will go beyond vendor pitches and promises to look at actual operator case studies in CEM. The report will include real examples where tangible results have been achieved through the deployment of CEM strategies, technology and working practices. Examples will include network and subscriber data management strategies, CRM and contact centre agent tools, and on-device and multi-channel approaches.
The Report will provide working examples of how operators have embraced and benefitted from CEM at the strategic and operational level. It will also provide a breakdown of where, in the sometimes confusing CEM space, individual vendors fit.
This report will be an important resource for anyone interested in the mobile customer experience.
Deadline: 28th March 2012
For fuller information on the marketing opportunities including, advertising, thought-leadership articles, webinars, and video interviews please contact: Shahid Ramzan +44 (0) 207 933 8980 or email shahid.ramzan@mobileeurope.co.uk