Two mobile advertising companies, Adfonic and Sofialys, have each launched Rich Media services targeting brands that would like to deliver richer, app-like experiences on mobile devices.
Sofialys announced the launch of its in-house Rich Media Factory, and said it wanted to simplify the process of building and distributing rich media ads to consumers all across the globe.
Adfonic also announced the availability of its rich media offering, enabling ad formats that are designed to facilitate a deeper level of consumer engagement, with greater opportunities for interaction between brands and consumers.
Sofialys said its rich media creatives are compatible with mobile devices supporting HTML5, and that it has already begun working with brands,including Coca Cola, Peugeot and HP. The Rich Media Factory operates globally serving Europe from Sofialys’ Paris headquarters.
Mokhtar Bouchelaghem, CEO of Sofialys, said, “We recognised a critical need within the industry for engaging mobile ad experiences. The creation of an in-house Rich Media Factory goes hand in hand with our long term objectives: to simplify the complex process of HTML5 rich media mobile ad creation and distribution, whilst providing the mobile ecosystem with optimised services and tools. Smart devices have opened up a whole new world of opportunities for engaging advertising experiences and it is our intention to help the whole industry achieve its full potential.”
Adfonic has partnered with third party rich media vendors, including Celtra, Crisp Wireless, Phluant Mobile and Medialets, to support a variety of formats including expandable banners, interstitials and video. Adfonic has also established a creative services team to assist advertisers in designing and building rich media experiences.
Paul Childs, Chief Marketing Officer, Adfonic commented: “Mobile rich media ads are unique in their capacity to combine the engagement levels traditionally associated with TV ads with the interactivity of touchscreen devices. Add to that average click through rates which are often above one per cent (roughly double the average seen on standard mobile banners) and the ability to run campaigns across a vast array of global mobile inventory at scale, and you have a hugely compelling proposition. We are already seeing high demand from advertisers and agencies.”