Cassava Group’s cloud business is expanding its Middle East channel partner ecosystem
Liquid C2, a subsidiary of Cassava-owned Liquid Intelligent Technologies (LIT), has announced the expansion of its Cloudmania business into the Egyptian channel partner ecosystem. Cloudmania is Liquid C2’s distribution business unit for cloud and cyber security solutions with operations in 35 countries across the Middle East and Africa.
Cloudmania’s strategic partnership with Microsoft has allowed it to equip numerous partners with cloud and cyber security services and solutions, including Microsoft 365 and Azure solutions, within a fully supported ecosystem. Services supported include Microsoft 365 Enterprise, Microsoft Dynamics 365 and the AI companion Microsoft Copilot. In addition – although not across its entire footprint – Liquid C2 supports OneVoice for Operator Connect
“Extending Cloudmania’s reach to Egypt reflects our confidence in the Egyptian economy following the launch of Liquid C2 in Egypt a year ago, said Liquid C2 VP operations Sherif Shaltout. “We see Egypt as the anchor country of our expansion into the Middle East and North Africa and we look forward to playing our role in realizing the government’s Egypt Vision 2030 strategy, supported by its ‘Digital Egypt’ initiative.”
“Partnering with local businesses will help in developing digital infrastructure, promoting digital skills development, creating opportunities for entrepreneurship and economic growth, all while tapping into Egypt’s wealth of local tech talent,” he added.
“Cloudmania’s growth over the last year from 100 partners to over 750 demonstrates how our value proposition resonates with channel partners across these regions. Being named the Microsoft Partner of the Year in Ethiopia and Côte d’Ivoire in 2022 and 2023 respectively, reflects our commitment to delivering solutions that propel cloud adoption and partner growth, accelerating digital transformation for businesses in Africa,” said Liquid C2 chief commercial officer Vinay Hiralall.
What’s the deal?
Resellers that partner with Cloudmania receive access to a suite of solutions tailored, unsurprisingly, to suit their customers’ needs. Cloudmania said it aims to help channel partners better manage their business by creating a single-pane view via an always-on platform that assists with billing and subscription management services. In addition to providing partners with programmes that drive sales enablement, they also have access to Cloudmania’s marketing and technical support. Cloudmania is happy to run the backend operations, enabling partners to focus on their core business.
While Cloudmania’s website is awash with all-things-Microsoft, in June Liquid C2 took a big step to addressing hybrid clouds – which is the currently preferred flavour of cloud enterprises are opting for.
The company became what it claims was the first Google Cloud Interconnect provider on the continent. The move came soon after Google announced it was partnering C2’s parent LIT to build the terrestrial section of its new Umoja cable that will link Africa to Australia for the first time.
That strategic partnership with Google Cloud added significant capacity to the cloud solutions that Liquid C2 already offers its customers across Africa through its Cloud Connect portfolio. The two companies signed their first MoU in November 2023 around cybersecurity and cloud offerings and in March Liquid C2 announced collaborations with Google Cloud and Anthropic to deliver advanced cloud and generative AI capabilities to African businesses across the continent.