Jason Keane, Head of Portfolio for OSS and BSS at Ericsson, talked to Mobile Europe’s Annie Turner about how these technologies will impact telcos and their customers.
Keane says Ericsson’s customers want a level of automation that will help them lower costs, get better value from their systems and grow their top lines. He says, “We see this with the advent of new 5G technologies, cloud native principles, public cloud providers – there’s a whole technology revolution that could…bring better customer experiences and new revenue streams for customers.”
Yet many telcos find it hard to decide where to focus their initial efforts and resources to capture new opportunities within BSS and OSS. Ericsson recommends identifying a key business or operational pain point.
The ultimate goals are being able to offer differentiated connectivity and open, programmable networks, using intent-driven, service lifecycle management. Keane explains, “You set the intention of how you’d like the service to behave and once that intention is set, the systems hunts constantly to meet that intention.”
Operators can gain many benefits on the journey towards those goals. For example, analytics and AI can be used for predictive purposes to prevent failures that otherwise might impact customers, but they can also enable operators to guarantee service parameters.
They can enable operators to make intelligent recommendations to customers at the right time by because they can analyse and act on the wealth of information carriers have about customers’ activities, habits and preferences in real time or close to it.
This is related to another area of interest that Ericsson is seeing with its customers –guided selling, using GenAI tech to answer queries like, “If we sell this, can we make more money? Can the network accommodate it? Then there’s product configuration…how can we simplify it? Can we improve network experience?,” he explains.
Keane goes on to discuss many other real-life deployments, experiments and possibilities of how these technologies can leverage value within the BSS and OSS. He concludes, “It’s an adventure and it’s a journey. This is an exciting evolution and I think for us overall, it’s about enabling customer to make better use of the data in our systems.”
This interview was sponsored by Ericsson. To learn more, visit: OSS/BSS evolution for successful 5G monetization – Ericsson