intentÒ GamePlayer coupled with TI’s OMAP 2 processors
Tao Group will be demonstrating premium 3D gaming
content on Texas Instruments Incorporated’s (TI’s) OMAP 2 family of industry leading applications processors, opening up a new level of game experience to a broad range of mobile device users. The demonstration will be featured in the TI booth (Hall 8, B-14-B15) at 3GSM World Congress in Barcelona, Feb 13-14.
The Tao intentÒ GamePlayer software platform has been optimised to work with TI’s OMAP 2 platform to deliver a gaming experience for mobile devices not previously seen outside of the dedicated gaming console market.
Announced earlier this month, the intentÒ GamePlayer is a high-performance, fully portable software platform that unlocks the native performance capabilities of the smartphone to deliver a compelling rich media experience.
The mobile games market is predicted to exceed $18 billion by 20091, with over 200m active gamers2. This will present a tremendous opportunity for game developers, operators and handset manufacturers.
“The mobile gaming experience has trailed some way behind consumer expectations, with a shortage of compelling 3D content. This is mainly due to the fragmented handset market which limits the potential return for game developers and network operators,” said Ray Burgess CEO of the Tao Group.
“The combination of the Tao intentÒ GamePlayer and TI’s industry leading OMAP applications processor family points the way to resolve this issue and deliver 3D games to consumers.”
“We are very pleased to be working with Tao to deliver compelling mobile 3G gaming to consumers. Texas Instruments is keen to continue to bring new and improved functionality to our handset customers and mobile users,” said
Bryce Johnstone, marketing and strategy manager of TI’s Cellular Systems Ecosystem. “This application demonstration is the first step to bring market making standards to the mobile gaming market.”
Both Texas Instruments and Tao are members of the Khronos Group, the industry body focused on creating open standards and APIs for the authoringand playback of rich media. Khronos recently announced the creation of an open standards working group for mobile gaming – the OpenKODE (Khronos Open
Development Environment) initiative. Both companies are supporting thisinitiative and contributing to the effort to establish industry standards.
Texas Instruments and Tao will be demonstrating the intent GamePlayer and OMAP2420 processor running rich content from major global games publishers at 3GSM Barcelona, 13-16 February. Discover more at the Tao Roadshow, directly outside the main halls, locations AV20-25.