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    Accessorising to survive?

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    Sony Ericsson is launching a Bluetooth device that can be plugged into a HiFi or television, allowing music or clips stored on a memory card to be played on those devices.

    The idea is for customers to use their mobile phone as a remote control device, slotting the memory card into the “Bluetooth Media Centre MMV-200”. Other users with Bluetooth in their phones could also communicate with the MMV-200, Sony Ericsson said. 
    The messaging behind the idea “Turn your phone into an entertainment hub” confirms that device manufacturers as well as operators are thinking of ways to make the mobile phone the principle device in a converged multimedia world. Sony Ericsson says the device will be available in the second quarter of 2005.
    This principle was emphasised by other product launches from the phone manufacturer, which included a cable for connecting phone to stereo, and a stereo hands free set for listening to music stored on the phone. Sony Ericsson also launched a camera flash attachment for camera phones.
    Finally, the company said it would be incorporating Fast port connector technology into a range of mobile phones and accessories, allowing for higher data transport speeds.
    l Sony Ericsson has launched a Walkman branded phone.
    The W800 is the Walkman phone, and includes a 2Megapixel camera, is supplied
    with stereo headphones and  is compatible with MP3 and AAC music file formats. The as-supplied 0.5GB Memory Stick Duo gives capacity for around 150 music tracks, with Disk2Phone software supplied for getting tracks from PC to the phone