Europe aligned with Middle East and Africa; Americas become single market area
Ericsson announced changes to its executive team and to its global operating structure. The vendor has decided to consolidate its regional structure, organising the market areas “in a more efficient way”.
The company also announces that Per Narvinger, who has headed Cloud Software and Services since 2022, has been appointed Executive Vice President and to head up Ericsson’s Business Area Networks. Narvinger has been with Ericsson since 1997 in various global roles, joining the Executive Team in 2022.
Jenny Lindqvist, who runs Ericsson’s Europe and Latin America business, will replace Narvinger as Head of Cloud Software and Services. Lindqvist has held several leadership positions at Ericsson, joining the firm in 2010 and the Executive Team in 2023.
Börje Ekholm, President and CEO of Ericsson (pictured), comments, “I’m pleased to appoint Per and Jenny to head up our Networks and Cloud Software and Services businesses. They are strong leaders in Ericsson, each having made an impact on the organisation since joining my Executive Team.”
Consolidated markets
Ericsson has created two market areas as part of its new operating structure. Ekholm explains, “We are constantly looking for ways to improve customer experience and efficiencies. By combining three Market Areas into two, we see opportunities for efficiencies while maintaining the customer focus.”
Three areas that are affected: Europe & Latin America; North America and the Middle East & Africa. The two new market areas will be Americas headed by Yossi Cohen and Europe, Middle East & Africa headed by Patrick Johansson.
Head of networks no more
Fredrik Jejdling, Ericsson’s long-serving head of Networks, will step down from his role on 15 March, remaining as an executive advisor to the business until 30 June. He has been with Ericsson since 2006 and a member of the company’s executive team since 2017.
Ekholm says, “Fredrik has been a valued member of the Executive Team for almost 8 years and has led the success of our Networks business and thereby contributed to the turn-around of Ericsson in 2017…We have now mutually agreed and come to the conclusion that this is a good time for a change in the Executive Team. As a result, Fredrik will leave Ericsson to take on new challenges.