Ericsson in Poland has created a partnership with advertising specialist Mobizzy to deliver a new platform for mobile advertising and marketing. Admarket, the new service to be distributed by this partnership, operates as a broker promoting new business models towards the advertising and media industry whilst keeping telecom operators in the value chain.
Staffan Henriksson, President of Ericsson in Poland, said: “This is an innovative business model and Ericsson has now taken multimedia solutions beyond our traditional operator customers and established a new type of telecoms partnership. AdMarket, works as an advertising broker, and will develop based on experiences from the Internet advertising market and from a vast network of partners in the media and advertising business.”
AdMarket is said to be delivering a new possibility for brands and advertisers to reach their audience via the mobile channel. This includes banners, messaging, Location Based Services and many more features in the future as the service develops. For Publishers it is said to be a new opportunity to monetize their inventory and for the operator a chance to monetize their assets in a brokering scenario. The brands get the opportunity to reach the consumers on the go and improve sales and increase awareness and the consumers have the possibility to get what they want thanks to the targeting capabilities provided by AdMarket, it says.
Maciej Sobierajski, President of Mobizzy. said: “We are well known in the market thanks to our extensive internet advertising and communications activity. The contract with Ericsson is a new and exciting experience for us. Ericsson’s telecom know-how and excellent product can be smoothly complemented by our competence and experience from the internet advertising market”.