Swims with integrated network-customer data tide
Finnish OSS company Comptel has added deeper customer analytics capability to its offering with the acquisition of Xtract. Xtract, also Finland based, provides customer analytics software to around 20 customers, including moble operators AVEA, DNA, Megafon and TeliaSonera. Comptel is paying €3.1 million for Xtract, which claimed revenues of €2.4 million in 2011 and has 27 employees.
By adding customer analytics capabilities to its fulfilment, charging and policy management capabilities, Comptel is following the industry trend for deeper integration and correlation between network and customer data.
The goal of such integration is to enable operators to react more quickly to network-based events – either to correct a bad experience, or to make customer offers based on their activity or usage, in as near to real time as possible.
Comptel terms this the “event-analysis-action” vision, in which service providers could manage the customer experience to drive new revenues from their subscriber base. Comptel said that its platform for information extraction and automated service fulfillment is used by 280 customers worldwide. By acquiring Xtract the company it said it would create a “unique offering by combining world class analytics capabilities with its existing assets”.
“This acquisition will help telecom operators provide value to their customers and operations by driving real-time business decisions”, said Juhani Hintikka, President and CEO of Comptel (pictured).
The transaction is estimated to close in mid-February 2012.