New combined solution enables Mobile Network Operators to offer subscribers personalised services such as personal blacklists, parental controls and anti-bullying
Cloudmark and Tekelec have announced a partnership to help prevent unwanted text messages from reaching subscribers, regardless of the messenger’s source or even if the recipient is roaming on another network. The companies said that their combined offering is able to automatically scan every message for unwanted content with near zero latency. Major trials from this partner relationship are currently underway in Europe.
Mobile Network Operators (MNOs) will now be able to offer new personalised services such as parental controls, anti-bullying and a range of messaging management options to subscribers — greatly enhancing user protection and experience. This new combined mobile security and communications management solution reduces the likelihood of malicious attacks and increases brand value in the eyes of the consumer. It also allows MNOs to increase customer satisfaction and loyalty by empowering end users to set personal preferences and easily and proactively report spam without having to interact with call centers to resolve issues.
Cloudmark’s advanced mobile messaging security solution enables MNOs to combat ever-evolving messaging threats with advanced mobile anti-virus, subscriber behaviour analysis and subscriber preference capabilities. MNOs can rapidly create customised scenarios which best suit the needs of their individual network and subscriber base. In addition to protecting against annoying and malicious spam activity, Cloudmark defends against malware/viruses, fraud and bullying and offers comprehensive content control.
“This combined solution offers MNOs a tried, tested and proven solution that helps protect their networks from malicious attacks regardless of where the message originates or even if the subscriber is roaming on another network,” said Alan Ranger, vice president of mobile marketing at Cloudmark. “By protecting subscribers, MNOs will be able to maintain their customers’ trust in the network and take advantage of new, compelling personalised services and opted-in mobile advertising.”
Tekelec’s Security Management solution monitors the origin of all messaging traffic and identifies the top mobile originators of SMS. The solution sets thresholds on messaging volumes from any one originator and informs the MNO anytime this threshold is exceeded. By allowing MNOs to track sources of revenue loss in real time, Tekelec reduces impact to the MNO bottom line. The Security Management solution also deters mobile handset theft by blocking stolen devices from accessing networks and with Tekelec’s Equipment Identity Register (EIR), any device can be blacklisted from the network.
“Messaging security has become not just a security investment, now it’s a value investment,” said Devesh Agarwal, vice president of mobile messaging, Tekelec. “With our new combined solution with Cloudmark, MNOs are able to provide personalised value-added services that give subscribers the choice over who they want to receive messages from and what type of content they want to receive.”