Bytemobile, a provider of Smart Capacity solutions for mobile network operators, has announced ‘industry-first’ advances in its Unison platform. Bytemobile says its Smart Capacity platform will help operators drive millions in revenue growth and cost savings by increasing existing capacity by more than 50 percent, and Unison 6.0 includes new optimisation for streaming media services and High-Definition (HD) content to mobile devices.
Bytemobile recently reported that analysis of data trends across its customers’ wireless networks showed video-based content will grow by 50 percent in 2011, accounting for more than 60 percent of network traffic. Personal video communications will dominate wireless network capacity, such that 10 percent of subscribers will consume 90 percent of total network traffic. Additionally next-generation smartphones will lead to the consumption of bandwidth-intensive streaming media and HD video content and subscribers will continue to consume available network capacity even as operators roll out LTE.
“Mobile operators are under significant financial pressure to address the rapid growth in mobile data traffic, which by all accounts is largely driven by video consumption. Upgrading existing 3G networks to HSPA+ or deploying a new LTE network will only temporarily address the capacity issue, while doing nothing to optimise the operators’ initial investments,” commented Michael Thelander, founder and chief executive officer of Signals Research Group, LLC. “In order to accelerate revenue through new services and expand capacity to meet subscribers’ appetites for bandwidth-intensive applications, operators need unique solutions such as Bytemobile’s Smart Capacity Platform.”
Bytemobile’s Unison platform has been designed from the ground up to process video and web traffic in mobile networks with reduced complexity and increased efficiency. The Unison platform is said to enable customer to increase available bandwidth to keep up with increased subscriber demand and the evolution of new bandwidth-intensive devices and applications.
“Smart Capacity management is critical because of the significant bandwidth that mobile video consumes and subscribers’ continued demand for multimedia,” said Chris Koopmans, vice president of Product Development at Bytemobile. “The Unison platform inspects content, anticipates congestion and applies corrective actions in real time – resulting in a 50 percent increase of network capacity and providing dramatic performance improvements in the delivery of mobile video.”
New features in Unison 6.0 include:
• Streaming policy control for all major audio and video services – including maintaining rights for Digital Rights Management (DRM) content – for increased network efficiency and enhanced delivery of multimedia
• High-Definition (HD) optimisation for a quality mobile HD video viewing experience
• Video caching with adaptive optimisation to balance network performance across viral and long-tail video content, resulting in faster download times and significant bandwidth utilisation improvements