Beyon’s rebranding of Batelco to diversify into offers like finance now sees a converged fixed mobile bundle hit the market
Bahrain’s Batelco by Beyon announced the launch of “One Plan” a first of its kind product plan that is designed to integrate customers’ mobile and home connectivity needs all in one single plan. The mobile market leader has seen intensified fixed-line competition following its structural separation and the formation of the wholesale BNET. Now, STC and Zain have been chipping away at the operator’s dominance and acting as a dampener on broadband ARPU.
The new One Plan service will provide extra stickiness for customer retention and potential upsell opportunities – provided the bundle is seen as competitive. The telco said that for the first time in Bahrain, customers can combine up to five postpaid mobile lines and one fibre internet line into a single plan, under one unified bill. New and existing Fiber lines can shift to One Plan, One Plan Plus, One Plan Max irrespective of existing speed or contract status.
One Plan is tailored to club together services dedicated to small, medium and large families, as well as customers with multiple lines. The telco said the service comes with a range of new benefits, and with its unified approach is a simpler way to stay connected. The plan includes three distinct tiers, with prices starting at BHD 33 (about €83.46) , and is available on Batelco’s mobile app and all of Batelco’s retail shops.
The telco said the tiers within One Plan include a wide range of benefits such as unlimited data, social media, and call minutes. Customers can also enjoy roaming minutes and data allowances and are also eligible to access platinum numbers, and a complimentary subscription to an entertainment platform of their choice.
The One Plan Plus is BHD 55/month and the One Plan Max is BHD 77/month. This two offer unlimited worldwide roaming data [although throttled after the user’s data allowance is consumed]. The basic plan offers mobile broadband plus 3 mobile lines while the Plus and Max offer 100Mbps/200Mbps respectively. Batelco is also offering a free device with every contract renewal.
On the One Plan Plus, customers receive a device discount of BHD 300, while the One Plan Max offers a device discount of BHD 400. If the selected device exceeds the allocated discount, customers have the option to pay the remaining balance to complete their purchase.
Retail presence
One Plan was highlighted during the launch of Batelco’s revamped retail shop at City Center during an exclusive event held this weekend. The new look retail shop, includes advanced self-service digital kiosks alongside a smart vending machine, enabling customers to complete all their transactions. This includes subscribing to a new line and purchasing a new device. Additionally, an expanded lineup of mobile accessories is displayed and available.
“We are thrilled with the introduction One Plan alongside the opening of our new City Center retail shop,” said Batelco general manager consumer division Aseel Mattar. “Our latest offering and our new store are both designed to reflect our commitment to being customer-focused and elevating user experiences.”
“With One Plan, we aim to accommodate the diverse needs of families and individuals, while providing a more convenient and simpler way to manage and monitor multiple services and bills,” she added. “We look forward to delivering an elevated and more convenient shopping experience, in an inspired setting.”