Consumer panels: Android top, Symbian still popular in Italy, Blackberry lags in Germany
Kantar Worldpanel ComTech claims that Android is now the number one OS in France, Germany and the UK, the first time it has achieved number one position in all three countries.
Android achieved 35.9% smartphone OS market share in France, 35.5% in Germany and 38% in the UK for the three months to 20 March, 2011, according to Kantar’s consumer panel research.
Despite Android taking number one position in each territory, Kantar’s panels still showed up specific differences between in each country.
Dominic Sunnebo, Consumer Insight Director – Global, Kantar Worldpanel ComTech said, “In the UK, BlackBerry is responsible for nearly 25% of all Smartphone sales with its customer base increasingly dominated by under 25s and females; while in Germany BlackBerry’s market share is just 3.4%, as the brand is still primarily seen as a business-based device.”
In Germany Symbian accounted for over 25% of all sales in the latest 12 weeks. In Italy Symbian continues to be the leading OS, down on the previous period but still holding 46.9% market share, with Nokia Symbian models making up four out of the five top selling models.
UK panel has 15,000 panel members giving c290,000 interviews per annumKantar Worldpanel ComTech claims that ComTech is the largest continuous research consumer mobile phone tracking panel of its kind in the world, conducting over 1 million interviews per year in Europe. The research company said its. In France 11,000 panel members give c.142,000 interviews per annum and in Italy 10,000 panel members give 130,000 interviews per annum