Argogroup, the leader in user experience optimization for mobile services, has launched Script Writer Solo, the newest member of the award-winning Monitor Master quality management platform in use by over 60 of the world’s most successful mobile operators.
The new Script Writer Solo is aimed at supporting content and portal developers who want to assure that their mobile applications work correctly against all of the different makes and models of handsets available to consumers. With Script Writer Solo, developers will be confident that their applications work against all of the popular mobile handsets on the market when they are released to the market.
The key difference of Script Writer Solo compared to Script Writer is that Solo is limited to a single user on a single Windows PC, and can only run a single test at a time. Apart from the limitations of the license, Script Writer Solo provides the full range of test functionality as the rest of the Monitor Master family of products. Developers will be able to test SMS, WAP, MMS, e-Mail, ring-tones, games, web, payments, instant messaging, video streaming, i-Mode, digital rights management and much more.
According to Paul Nerger, Argogroup’s VP of Marketing, the speed of mobile data take up is driven by the quality of the new applications that developers produce. “Quality means an application does what the consumers expects it to do – the game can be played, the contest can be won, an MMS can be sent, an email or voicemail box can be reached or a pre-paid token can be topped up,” he said.
“But delivering high quality mobile apps is not easy, certainly not when compared to developing for the fixed Internet. That’s because mobile applications must cope with the bewildering and larger diversity of devices, operating systems, and protocols in the mobile world. Further, the developer must ensure that they work over multiple, disparate, and proprietary mobile networks.”
According to Nerger, Script Writer Solo will improve developers’ chances of first-time certification by target operators, significantly reducing an application’s time to market.
“Script Writer Solo lets developers rapidly test applications against hundreds of target devices before seeking final certification from the operators. Not only is Script Writer Solo going to make the application development life-cycle considerably more efficient and cost-effective but consumers will also see new, exciting, high-quality applications coming to market at a much faster rate. Applications that they will want to spend more time and thus more money on because they are well executed.”