Shattering the mobile usability barrier, Action Engine Corporation, the mobile application platform provider, has today announced plans to bring its breakthrough Action Engine Mobile Application Platform and Brand-n-Go Mobile Applications Pack to Java-enabled mobile phones.
With Java support, the same intuitive, responsive, and personalised Action Engine user experience people have enjoyed on Windows Mobile and Symbian devices will be possible on the millions of phones and devices running the Java platform.
Available in September, the Java version of Action Engine Mobile Application Platform will let wireless subscribers access news, weather, sports scores, driving directions, Amazon shopping, eBay bidding and more on their Java phone using 80% fewer keystrokes and getting results 20x faster than with the phone’s browser.
With the Action Engine Mobile Application Platform, Java phones will be able to remember a subscriber’s most recent requests, learn their preferences and usage patterns, and then tailor and refine the phone’s operation to better meet a subscriber’s needs. More frequently used services are put in a prominent position on the user’s phone deck, increasing repeat usage and in turn growing ARPU for operators.
Ted Wugofski, chief technology officer of Action Engine, added, “By expanding our addressable market base through support for Java devices, we can offer mobile operators the ability to give millions of frustrated data services users a better alternative for accessing content wirelessly. Our Java release will set a new standard for what subscribers should expect when using data services on their mobile devices.”
The Java version of the Action Engine Mobile Application Platform is being built using the Java MIDP 2.0 specification. When completed, the Java version of the Action Engine Mobile Application Platform will be small enough in size to be provisioned over-the-air to a mobile device. The Java release will also maintain the favourite features that Action Engine has become known for, including integration between Action Engine Mobile Application Platform applications, as well as with the phone’s email, contacts, calendar, dialer, and SMS/MMS functions. Only integrated Action Engine application suites meet the subscriber’s demand for multi-function user-friendly mobile applications.