Huawei has teamed up with digital content provider FanPlay to build a software solution for stadiums that provides supporters with a range of value added content.
The new platform uses the vendor’s agile network solution, which includes auto-radio, high density boost and airtime dynamic time scheduling technology. Fans will be able to access services such as live video and replays, in-game betting, gaming, shopping, buying food and drinks and sponsored advertising. Football clubs will be able to access this information to offer personalised content and explore new business opportunities, Huawei said.
In addition, the vendor’s big data analytics tool in its agile controller and security gateways protects a stadium’s IT infrastructure from attack. The controller can also be used to offer different types of user experience, giving essential network services to specific people. The vendor added its network planning would ensure fans could have 100 percent network access within the stadium.
Jerzy Wasowicz, Vice President of Sales, FanPlay, commented: “Despite a growing trend for consumers to adopt all things digital, stadiums have not yet been able to provide digital marketing and services that address demands from fans and spectators for more interaction and access to real-time statistics and replays of game highlights.
“Our partnership will help stadiums address this trend and provide them with smart and high-quality applications, while also ensuring the security of applications that offer mobile payments.”
Huawei said the service would start to be deployed in a UK stadium, believed to be the Ibrox home of Glasgow Rangers. The vendor signed a seven figure deal last year to provide the Scottish team’s stadium with Wi-Fi.
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