Mobile users' text sextet
What were the most text-worthy events of the Olympics? Sybase 365, the mobile services arm of SAP, has produced its top five (although it's actually six) SMS moments of the London 2012 games. The company analysed interconnect traffic between operators, and by measuring it against "normal" UK messaging volumes produced a percentage increase for each event.
So which events were the most text-worthy? Here is Sybase's Top 5 list (in its own words):
5 TIE: We have a tie in last place, with the last medal awarded at this year’s Olympics going to Ugandan Kiprotich who won the men’s marathon, making him the second Ugandan to ever win Olympic Gold. SMS traffic jumped by 36% as we celebrated his achievement and watched the final medal of 2012 go round his neck.
5 TIE: The same SMS traffic peak was recorded as Andy Murray won the first men’s Tennis singles gold for Great Britain since 1908. SMS traffic shot up to 36% above normal with Brits celebrating the monumental win for Murray, and his revenge on Federer, with friends and family.
4. Spectators gasped as our Queen parachuted into the stadium with James Bond during the Opening Ceremony and shared their surprise with family and friends as SMS traffic jumped 40%.
3. As Team Great Britain won the gold medal in the Men’s Team Cycling Sprint, winning Sir Chris Hoy his 5th Gold medal and putting him on a par with Sir Steve Redgrave, SMS traffic jumped 46% as spectators celebrated much loved Sir Hoy’s monumental achievement.
2. When Team GB entered the stadium as the only nation competing in all 26 sports SMS traffic jumped by 56% as the Brits swelled with pride at the sight of their mighty team.
1. Almost 900 million people watched part of the Opening Ceremony according to the International Olympics Committee, and as The Parade of Nations entered the stadium, SMS traffic jumped a huge 137%.
Here's an infographic from Sybase that says all that in Infographic form.