InfoSpace’s media content catalogue and expertise to deliver ringtones, graphics and games.
InfoSpace Mobile, a leading provider of mobile content, data infrastructure, tools and applications and a business of InfoSpace, Inc. (NASDAQ: INSP), today announced it has been selected to provide media downloads for Virgin Mobile UK. This new data service by Virgin Mobile U.K. offers on-demand, entertaining, multimedia mobile content to subscribers.
“We are impressed by InfoSpace Mobile’s ability to reliably deliver a media catalogue targeted specifically to our customer’s interests,” said Nick White, Head of Value Added Services, Virgin Mobile. “When combined with InfoSpace’s compelling data infrastructure and content promotions expertise, InfoSpace is an ideal partner for Virgin Mobile’s content service.”
InfoSpace Mobile’s storefront will initially provide consumers monophonic and polyphonic ringtones, graphics, wallpaper and games. The company will soon augment its offering with TruTones including songs, artist voice recordings and sound effects, as well as promotional marketing programs featuring artists and other specialised content. In addition to the media downloads component, InfoSpace Mobile is providing the underlying technology for the entire Virgin Mobile Bites mobile entertainment service. In this role, InfoSpace will host and manage the delivery of all content across Virgin Mobile’s Bites Web and WAP storefronts, as well as the entire portfolio of messaging services across SMS and MMS. Furthermore, InfoSpace will employ its state-of-the-art image transcoding and handset optimisation capability for the initiative.
“A positive user experience is paramount to Virgin Mobile Bites,” said Kendra VanderMeulen, executive vice president, InfoSpace Mobile. “We have developed a comprehensive certification process for handset-based applications to ensure that all of the content offered on the service is properly rendered, so subscribers buy the best content for any given handset model.”
